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Over 30 similar applications have been developedin other countries, including American real estatecompany ZipRealty, whose HomeScan applicationhas met with early success. While the technology isstill new and will take some time to develop, userscan already stand in front of some houses for sale and point their phones at the property to display details superimposed on their screen. If the house istoo far away, users can switch to the phone’s interactive map and locate the house and other nearby houses for sale. ZipRealty is so encouraged by theearly response to HomeScan that it plans to add dataon restaurants, coffee shops, and other neighborhoodfeatures to the app. Another well-known application,Wikitude, allows users to view user-contributed Webbased information about their surroundings usingtheir mobile phones.Skeptics believe that the technology is more of agimmick than a useful tool, but Layar’s applicationhas been downloaded over 1,000 times per weeksince its launch. Being able to access information onproperties is more than just a gimmick—it is a legitimately useful tool to help buyers on the go.
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