The Vemma decision. What does it me

The Vemma decision. What does it mean?

It means that Vemma and just Vemma must change immediately their compensation plan and a lot of their promotional materials.
It means they get control back of their company and their assets and can be back in business Monday morning.
It means that the FTC now has some traction in requiring actual customers in order for sales leaders to qualify for commissions...something that many of us have been wanting anyway for years.
Vemma is the only company that is required to make any changes based on this. And all MLM companies will be looking at this decision and deciding what their profile is for the FTC to be looking at them.

Vemma would never have been looked at had they not had kids on college campuses nationwide brashly, arrogantly and rudely yelling at kids ( and their parents that saved all their lives) that college is stupid. And calling anyone that disagreed with them Haters.
Vemma is not the only company that has factions of distributors that are old school, frantic, manipulative ,deceptive recruiters. Our profession is loaded with them. They live in the pure MLM something for nothing environment. They jump from " the fastest growing company in the history to the next faster growing company in history". They are parasites. If they stay in our profession they eventually learn. Some sooner than others.

There are young pilots. There are old pilots. There are Bold pilots. But there are no old bold pilots. They same is true for MLM leaders. There are no old (replace bold with rude) MLM leaders. Their marketing place eventually runs them off.

In short here is what gets companies in trouble. You might score your company in these categories:

1. Do customers actually buy and keep buying the products...customers outside the compensation plan. What is the ratio of active distributors to customers. If it is at least 1 to 1 you are golden.
Mediocre overpriced products have always been at the core of the customer issue. Many MLM companies have products that no one would buy if it were not for the compensation plan. Those companies are de facto pyramid schemes. If you are in one do us all a favor....Get Out.

2. How do you present the income opportunity? Anyone can do it, you will probably make a lot of money, its easy, no selling and it all happens very quickly, look at my on stage giant fraudulent check and the new car I "won"......Or...it is work, selling, most do not succeed and it takes 4-5 years to build a significant business. Are you Real or Hype?

3. Google your company. Are the majority of the entries positive or negative. Regulators have google too.

4. Press. Is there bad press about your products or company? It does not matter if it is true or not. Regulators love seeing bad press. It means they can take you down just by filing a law suit against you and claiming you are a pyramid. Vemma..

5. Lawsuits? Former distributors, suppliers, employees, shareholders or competitors. Lawsuits mean there is a culture of poor communication and a lose lose culture with stakeholders.

6. Growth...the faster you grow the more the sales force grows out of compliance. Growth is great but out of control growth is a death sentence. Every leader needs to understand the rules and the culture. If they join and build too fast the company gets way out over its skis.

7. Inventory loading and unhappy distributors.. Are there distributors with a bunch of product they cannot sell? Does the company make buying it back difficult? Is it like getting Timer Warner or Comcast on the phone?

8. Culturally..are you all about the money the flash, the growth and the comp plan or all about the products and personal growth?

Score your company. Score your own team culture and decide your risk profile. My guess most of us are golden.

There are hundreds of companies that have had similar compensation plans to Vemma for decades that have never been at risk and will never be at risk because they never get out over their skis. They never let the goons lead the way.

Although I hate that the FTC and the judge used Vemma's bad press and over zealous opportunity videos to nail us and I hate that they are ignorant about the good things we do and the customers we do create, I am very happy that top sales leaders and companies will be thinking hard about how to shift their focus.
We have often relied on failed distributors to be the majority of our customers or in the case of an pyramid schemes we have not paid any attention to customers at all. Now we have to pay attention to actual customers. This is fantastic for our profession.

This case and tragedy of it may also serve to motivate all MLM companies to come together in an alliance far more powerful that we have as DSA members. And while I would prefer that this WAS the Direct Selling Association's mandate it may not be a fit for the agenda of its largest members.

Imagine an Alliance or Association that was NOT controlled by the MLM companies themselves but was established with clear mandates as follows:

1. To channel the resources of millions of distributors and hundreds of companies to wage an unprecedented education and marketing campaign to establish the legitimacy of the MLM profession. To establish our right to sell and income opportunity as well as our products and our right to our model of " The sales people we have the more sales we have". We have the right to recruit and recruit and recruit just like realtors, insurance and franchising. Imagine a ten million dollar a year campaign. Imagine full length actual educational documentary films. Imagine the most credible people on our side all voicing their support.
This is all available with the right resources.

2. To require all member companies to define customers and sales team leaders the same. Customers are those that do not recruit and do not receive MLM compensation. Sales team leaders successfully recruit and earn compensation. Simple. All members would show at least 50% customer sales.

3. All member companies are required to submit their customer ratios and be audited annually. This data would be made available to any regulator under NDA.

4. All members company's actual practices are monitored on an on going basis. The alliance staff googles the company every month and studies product and income opportunity promotion.

5. The Alliance leader is an industry Czar. This is someone who's job it is to educate and sell the world on our way of selling products and services. Think Mark Cuban or Rita Davenport or Bill Clinton or Jeff Bezos. For a few million a year we can get someone with passion, credibility and reach.

6. And the most potent force in the Alliance is you...millions of you. Sales team leaders that demand the right to build a business, demand the right to recruit as many people as you want to be recruited, demand the right to employ the MLM model " A lot people selling a little bit each". Imagine the buying clout a million sales leaders could create in travel, insurance, shipping, financial services, legal and anything else we buy. The discounts alone would offset the dues by 500%..

7. Imagine a simple online certification program that taught all members the simple basics of legitimate and ethical network marketing. Imagine everyone being certified ...a card carrying certification that you are an Ethical Network Marketer.

There is one 100 year old association controlled by the largest direct selling and MLM companies. There are only 200 members. There are at least 700 MLM companies based here in the US.
There is the MLMIA and ANMP but neither have captured the masses attention....yet.

We have an opportunity on the backs of Vemma and its sales leaders to rally our forces and take a stand for our profession. Perhaps the DSA will reinvent itself. Perhaps it will be the other associations.
Perhaps it will be something brand new that turns this adversity into the breakthrough many of us have fought for.

If you want to be part of a future dialog email me at [e-mail]

Hasil (Bahasa Indonesia) 1:

Keputusan Vemma. Apa artinya?Itu berarti bahwa Vemma dan hanya Vemma harus berubah segera rencana kompensasi mereka dan banyak materi promosi mereka.Itu berarti mereka mendapatkan kontrol belakang perusahaan mereka dan aset mereka dan dapat kembali dalam bisnis Senin pagi.Itu berarti bahwa FTC sekarang memiliki beberapa daya tarik di memerlukan pelanggan aktual dalam rangka untuk pemimpin penjualan untuk memenuhi syarat untuk komisi... sesuatu yang banyak dari kita telah lama tetap selama bertahun-tahun.Vemma adalah satu-satunya perusahaan yang diperlukan untuk membuat perubahan berdasarkan ini. Dan semua perusahaan MLM akan memandang keputusan ini dan menentukan apa profil mereka untuk FTC melihat mereka.Vemma akan pernah telah tampak pada mereka tidak punya anak-anak di kampus-kampus Nasional brashly, angkuh dan kasar berteriak pada anak-anak (dan orangtua mereka yang menyelamatkan semua kehidupan mereka) bahwa perguruan tinggi bodoh. Dan memanggil setiap orang yang tidak setuju dengan pembenci mereka.Vemma bukanlah satu-satunya perusahaan yang memiliki faksi distributor yang berusia sekolah, panik, manipulatif, menipu perekrut. Profesi kita yang sarat dengan mereka. Mereka tinggal di MLM murni sesuatu untuk apa-apa lingkungan. Mereka melompat dari "perusahaan tercepat dalam sejarah untuk yang berikutnya lebih cepat berkembang perusahaan di sejarah". Mereka adalah parasit. Jika mereka tinggal di profesi kita mereka akhirnya belajar. Beberapa lebih cepat daripada orang lain.Ada pilot muda. Ada pilot tua. Ada pilot berani. Tetapi ada pilot berani tidak lama. Mereka hal yang sama berlaku untuk pemimpin MLM. Ada tidak ada tua (ganti berani dengan kasar) pemimpin MLM. Tempat pemasaran mereka akhirnya lari mereka.Secara singkat di sini adalah apa yang membuat perusahaan dalam kesulitan. Anda mungkin Skor perusahaan Anda dalam kategori ini:1. Apakah pelanggan benar-benar membeli dan terus membeli produk... pelanggan di luar rencana kompensasi. Apa adalah rasio aktif distributor untuk pelanggan. Jika itu setidaknya 1 untuk 1 Anda emas.Produk-produk mahal yang biasa-biasa saja selalu menjadi inti dari masalah pelanggan. Banyak perusahaan MLM memiliki produk yang tak seorang pun akan membeli jika tidak karena rencana kompensasi. Perusahaan-perusahaan yang secara de facto skema piramid. Jika Anda berada di Apakah kita semua kebaikan... Keluar. 2. Bagaimana Anda menampilkan kesempatan pendapatan? Siapapun bisa melakukannya, Anda mungkin akan membuat banyak uang, mudah, tidak menjual, dan itu semua terjadi sangat cepat, melihat saya di panggung raksasa penipuan cek dan mobil baru saya "menang"... Atau... bekerja, menjual, paling tidak berhasil, dan dibutuhkan 4-5 tahun untuk membangun bisnis yang signifikan. Apakah Anda Real atau Hype?3. Google perusahaan Anda. Yang sebagian besar entri positif atau negatif. Regulator memiliki google juga. 4. Tekan. Apakah ada pers buruk tentang produk atau perusahaan Anda? Tidak masalah jika itu benar atau tidak. Regulator senang melihat buruk. Itu berarti mereka dapat membawa Anda ke bawah hanya dengan mengajukan gugatan hukum terhadap Anda dan mengklaim Anda sebuah piramida. Vemma... 5. Lawsuits? Former distributors, suppliers, employees, shareholders or competitors. Lawsuits mean there is a culture of poor communication and a lose lose culture with stakeholders.6. Growth...the faster you grow the more the sales force grows out of compliance. Growth is great but out of control growth is a death sentence. Every leader needs to understand the rules and the culture. If they join and build too fast the company gets way out over its skis. 7. Inventory loading and unhappy distributors.. Are there distributors with a bunch of product they cannot sell? Does the company make buying it back difficult? Is it like getting Timer Warner or Comcast on the phone?8. Culturally..are you all about the money the flash, the growth and the comp plan or all about the products and personal growth?Score your company. Score your own team culture and decide your risk profile. My guess most of us are golden.There are hundreds of companies that have had similar compensation plans to Vemma for decades that have never been at risk and will never be at risk because they never get out over their skis. They never let the goons lead the way.Although I hate that the FTC and the judge used Vemma's bad press and over zealous opportunity videos to nail us and I hate that they are ignorant about the good things we do and the customers we do create, I am very happy that top sales leaders and companies will be thinking hard about how to shift their focus. Kita sering mengandalkan distributor yang gagal untuk menjadi mayoritas pelanggan kami atau dalam hal skema piramida kami memiliki tidak membayar perhatian kepada para pelanggan sama sekali. Sekarang kita harus memperhatikan pelanggan aktual. Ini fantastis untuk profesi kita. Kasus ini dan tragedi itu mungkin juga berfungsi untuk memotivasi perusahaan MLM semua untuk datang bersama-sama dalam sebuah aliansi yang jauh lebih kuat bahwa kita memiliki sebagai anggota DSA. Dan sementara aku lebih suka bahwa ini adalah asosiasi penjualan langsung mandat ini mungkin tidak cocok untuk agenda anggotanya terbesar.Bayangkan sebuah aliansi atau perkumpulan yang tidak dikendalikan oleh perusahaan MLM sendiri tetapi didirikan dengan mandat yang jelas sebagai berikut:1. untuk menyalurkan sumber daya jutaan distributor dan ratusan perusahaan untuk upah pendidikan belum pernah terjadi sebelumnya dan kampanye untuk mendirikan legitimasi MLM profesi pemasaran. Untuk menetapkan hak kita untuk Jual dan pendapatan kesempatan serta produk-produk kami dan kami berhak model kami "orang-orang penjualan kami memiliki lebih banyak penjualan kami memiliki". Kami memiliki hak untuk merekrut dan merekrut merekrut seperti realtors, asuransi dan waralaba. Bayangkan sepuluh juta dolar kampanye tahun. Bayangkan panjang penuh sebenarnya pendidikan film dokumenter. Bayangkan orang paling kredibel di pihak kita semua menyuarakan dukungan mereka.Ini semua tersedia dengan sumber daya yang tepat.2. To require all member companies to define customers and sales team leaders the same. Customers are those that do not recruit and do not receive MLM compensation. Sales team leaders successfully recruit and earn compensation. Simple. All members would show at least 50% customer sales.3. All member companies are required to submit their customer ratios and be audited annually. This data would be made available to any regulator under NDA.4. All members company's actual practices are monitored on an on going basis. The alliance staff googles the company every month and studies product and income opportunity promotion.5. The Alliance leader is an industry Czar. This is someone who's job it is to educate and sell the world on our way of selling products and services. Think Mark Cuban or Rita Davenport or Bill Clinton or Jeff Bezos. For a few million a year we can get someone with passion, credibility and reach.6. And the most potent force in the Alliance is you...millions of you. Sales team leaders that demand the right to build a business, demand the right to recruit as many people as you want to be recruited, demand the right to employ the MLM model " A lot people selling a little bit each". Imagine the buying clout a million sales leaders could create in travel, insurance, shipping, financial services, legal and anything else we buy. The discounts alone would offset the dues by 500%..7. Bayangkan sebuah program sertifikasi online sederhana yang diajarkan semua anggota dasar-dasar sederhana pemasaran jaringan yang sah dan etis. Bayangkan semua orang menjadi bersertifikat.. .a kartu membawa sertifikasi bahwa Anda adalah pemasar jaringan yang etis.Ada satu Asosiasi berusia 100 tahun yang dikendalikan oleh terbesar penjualan langsung dan MLM perusahaan. Hanya ada 200 anggota. Ada setidaknya 700 perusahaan MLM yang berbasis di sini di Amerika Serikat. Ada MLMIA dan ANMP tetapi tidak telah menangkap perhatian massa... belum.Kami memiliki kesempatan di punggung Vemma dan para pemimpinnya penjualan untuk rally Angkatan kita dan mengambil berdiri untuk profesi kita. Mungkin DSA akan mengubah dirinya. Mungkin itu akan Asosiasi lain.Mungkin ini akan menjadi sesuatu yang baru yang berubah ini kesulitan menjadi terobosan yang banyak dari kita telah berjuang untuk.Jika Anda ingin menjadi bagian dari masa depan dialog email saya di [e-mail]