This chapter presents:• An outline

This chapter presents:
• An outline of how advertisements work
• A brief history of the development of political advertising from
print to the internet
• An account of the various approaches adopted in both the US and
Britain since the Second World War, up to and including the 2010
general election.

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This chapter presents:• An outline of how advertisements work• A brief history of the development of political advertising fromprint to the internet• An account of the various approaches adopted in both the US andBritain since the Second World War, up to and including the 2010general election.

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