IntroductionBiophysical aging inclu

Introduction
Biophysical aging includes ``changes in sensory and intellectual functioning
if the organism, diminished mobility and physical strength, changes in outer
appearance, aging and death of cells’’ (Moschis, 1992, p. 115). Biophysical
aging can be taken into account by many marketing strategies. Lumpkin
et al. (1985) argue that mature customers appreciate helpful sales staff that
understand and are sensitive to the mature customers’ needs. They continue
that readability of labels and tags is often a determinant attribute when
mature customers choose a store.
Psychosocial aging implies that ``individuals undergo a gradual
transformation mentally as well as in the eyes of others and their own’’
(Moschis, 1992, p. 116). Psychological changes embrace mainly cognitive
changes in beliefs, attitudes, personality, and needs (Kennett et al., 1995). It
has been argued that the mature customer does not see herself as old as she
actually is in years. Marketing strategies should take psychological aging
into account sensitively. For example, Moschis (1991) argues that financial
services providers should consider using older spokespeople in advertising.
The perceived similarity with the spokesperson on factors such as attitudes,
personality and lifestyle is more important than the age.
The definition of a mature customer which is used in this study is based on
studies by Sherman and Brittan (1977), Mason and Beardon (1978), and
Oumli and Williams (2000).

Hasil (Bahasa Indonesia) 1:

IntroductionBiophysical aging includes ``changes in sensory and intellectual functioningif the organism, diminished mobility and physical strength, changes in outerappearance, aging and death of cells’’ (Moschis, 1992, p. 115). Biophysicalaging can be taken into account by many marketing strategies. Lumpkinet al. (1985) argue that mature customers appreciate helpful sales staff thatunderstand and are sensitive to the mature customers’ needs. They continuethat readability of labels and tags is often a determinant attribute whenmature customers choose a store.Psychosocial aging implies that ``individuals undergo a gradualtransformation mentally as well as in the eyes of others and their own’’(Moschis, 1992, p. 116). Psychological changes embrace mainly cognitivechanges in beliefs, attitudes, personality, and needs (Kennett et al., 1995). Ithas been argued that the mature customer does not see herself as old as sheactually is in years. Marketing strategies should take psychological aginginto account sensitively. For example, Moschis (1991) argues that financialservices providers should consider using older spokespeople in advertising.The perceived similarity with the spokesperson on factors such as attitudes,personality and lifestyle is more important than the age.The definition of a mature customer which is used in this study is based onstudies by Sherman and Brittan (1977), Mason and Beardon (1978), andOumli dan Williams (2000).

Hasil (Bahasa Indonesia) 2:

Pendahuluan
Biofisik penuaan termasuk `` perubahan fungsi sensorik dan intelektual
jika organisme, mobilitas berkurang dan kekuatan fisik, perubahan luar
penampilan, penuaan dan kematian sel-sel '' (Moschis, 1992, hal. 115). Biofisik
penuaan dapat diperhitungkan oleh banyak strategi pemasaran. Lumpkin
et al. (1985) berpendapat bahwa pelanggan matang menghargai membantu staf penjualan yang
memahami dan peka terhadap kebutuhan pelanggan matang '. Mereka terus
bahwa pembacaan label dan tag sering atribut penentu ketika
konsumen dewasa memilih toko.
penuaan Psikososial menyiratkan bahwa `` individu menjalani bertahap
transformasi mental serta di mata orang lain dan mereka sendiri ''
(Moschis, 1992, p. 116). Perubahan psikologis merangkul terutama kognitif
perubahan keyakinan, sikap, kepribadian, dan kebutuhan (Kennett et al., 1995). Ini
telah berpendapat bahwa pelanggan dewasa tidak melihat dirinya setua dia
sebenarnya dalam beberapa tahun. Strategi pemasaran harus mengambil penuaan psikologis
mempertimbangkan sensitif. Sebagai contoh, Moschis (1991) berpendapat bahwa keuangan
penyedia jasa harus mempertimbangkan menggunakan juru bicara yang lebih tua dalam iklan.
Kesamaan dirasakan dengan juru bicara pada faktor-faktor seperti sikap,
kepribadian dan gaya hidup lebih penting daripada usia.
Definisi pelanggan dewasa yang digunakan dalam penelitian ini didasarkan pada
penelitian oleh Sherman dan Brittan (1977), Mason dan Beardon (1978), dan
Oumli dan Williams (2000).