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the case company also shifted from wholesales operations to mass customization of hydraulicpower units.The case company eventually provided very interesting research setting to gain pragmaticunderstanding on challenges related to mass customization in ETO context. However, it was notuntil spring 2003 when it became clear in which stream of literature the research collaboration withthe case company would have the greatest contribution potential. The literature review of Labro(2003) focused on the cost effects of component commonality from a management accountingperspective. The article written by Labro pointed out the need for further empirical studies on thepotential cost implications of component commonality and her article formed the basis for thetheoretical framework. Motivated by the work of Labro, the case was initially positioned as anempirical theory-testing study on component commonality and its cost implications.A long-term interventionist action research setting has provided an opportunity to becomeacquainted with the challenges related to component commonality and its cost implications in anengineering-to-order context. Because of the intensive role of the researcher, this study is differentfrom many management accounting case studies and maybe even somewhat different from the onesusing interventionist action research approach (Jonsson and Solli 1993; Chua 1995; Malmi 1997;Seal et al. 1999; McNair et al. 2001; Kasurinen 2002). The following section attempts to illustratehow deep the involvement in the case company has been and, thus, demonstrate the nature of theresearch interventions. From a research methodology point of view, it is most essential to describethe research interventions and the role these interventions have played in the development projectsaiming at component commonality. In other words, the objective is to explicitly show the researchinterventions in order to provide the reader some understanding of the research process.
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