Efficiency Control:This control, pa

Efficiency Control:

This control, particularly, concerns with measuring spending efficiency. While profitability control reveals the relative (in relation to different entities like products, territories, channels, etc.) profits a company is earning, the efficiency control shows the ways to improve efficiency of various marketing entities like sales force, advertising, distribution, sales promotion, and so forth.

Sometimes, a post of marketing controller is created to work out a detailed programme to measure and improve efficiency of expense-centered marketing activities. Here also, in order to evaluate efficiency level of different marketing activities, the efficiency standards (of ideal performance) are set and are compared with actual performance.

Efficiency control can improve efficiency of marketing department in two ways – one is, improving ability of various marketing activities to contribute more in reaching the goals, and the second is, reducing expenses or wastage.

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Efficiency Control:This control, particularly, concerns with measuring spending efficiency. While profitability control reveals the relative (in relation to different entities like products, territories, channels, etc.) profits a company is earning, the efficiency control shows the ways to improve efficiency of various marketing entities like sales force, advertising, distribution, sales promotion, and so forth.Sometimes, a post of marketing controller is created to work out a detailed programme to measure and improve efficiency of expense-centered marketing activities. Here also, in order to evaluate efficiency level of different marketing activities, the efficiency standards (of ideal performance) are set and are compared with actual performance.Efficiency control can improve efficiency of marketing department in two ways – one is, improving ability of various marketing activities to contribute more in reaching the goals, and the second is, reducing expenses or wastage.

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Efisiensi Control: Kontrol ini, khususnya, kekhawatiran dengan mengukur efisiensi pengeluaran. Sedangkan kontrol profitabilitas mengungkapkan relatif (dalam kaitannya dengan entitas yang berbeda seperti produk, wilayah, saluran, dll) keuntungan perusahaan adalah penghasilan, kontrol efisiensi menunjukkan cara untuk meningkatkan efisiensi berbagai entitas pemasaran seperti tenaga penjualan, periklanan, distribusi, penjualan promosi, dan sebagainya. Kadang-kadang, sebuah pos pemasaran kontroler dibuat untuk bekerja di luar program rinci untuk mengukur dan meningkatkan efisiensi kegiatan pemasaran beban yang berpusat. Di sini juga, dalam rangka untuk mengevaluasi tingkat efisiensi kegiatan pemasaran yang berbeda, standar efisiensi (kinerja ideal) ditetapkan dan dibandingkan dengan kinerja aktual. Kontrol Efisiensi dapat meningkatkan efisiensi departemen pemasaran dalam dua cara - satu adalah, meningkatkan kemampuan berbagai kegiatan pemasaran untuk berkontribusi lebih dalam mencapai tujuan, dan yang kedua adalah, mengurangi biaya atau pemborosan.

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