Hasil (
Bahasa Indonesia) 1:
[Salinan]Disalin!
Marketing is the process that an agricultural product goes through on its way from the producer to the consumer. Traditional marketing involves several intermediary stages within this process. The result is, of course, that the consumer pays an exorbitant price and the producer receives a very low price for his production. Naturally, it is in the interests of both producer and consumer that the number of steps in the marketing process be reduced as much as possible. The result: the producer will earn more and the consumer will pay less.The first form of marketing is the traditional marketing circle I he peasant sells his production at a local market which is held in his village every 5 or 6 days - this is the first stage. The intermediary who buys this production transports it. Usually on overloaded small open trucks covered with a tarpaulin, to a regional market. Another intermediary will buy these goods and transport them to an urban market. The production will then be sold and distributed at the neighborhood markets where the retailers will come to get their supplies for sale to the consumers. This way agricultural produce has undergone too many stages from producer to consumer. All intermediaries have benefited -From this process, but not the producer nor the consumer.
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