Berlo's SMCR Model The SMCR model of communication proposed by David B terjemahan - Berlo's SMCR Model The SMCR model of communication proposed by David B Bahasa Indonesia Bagaimana mengatakan

Berlo's SMCR Model The SMCR model o

Berlo's SMCR Model
The SMCR model of communication proposed by David Berlo, shown in Figure 18-2, has some of the same faults as the earlier models. It suggests a one-way flow of information from a source receiver without feedback and it excludes the concept of noise. However, Berlo specifies the factors that influence the fidelity of communication and at which stage in the process those factors operate. For example, when considering the message, he suggests that the elements of the message-its content, structure, code, and treatment-will influence its understanding by the receiver. Further, while not explicitly including the context in which the process occurs, the model indicates that the social systems and cultures of the source and receiver, as well as the code system in which the message in constructed, do affect the fidelity of the communication process. These notions are especially important for multinational firms, which must consider the cultures and social systems of clients and customers. Further, as described in previous chapters, accountants possess a unique professional culture. Terms such as "debit," "credit," “assets," and "earnings per share" make up the language or code system of accountants. Communicating with individuals from outside the culture (lay people) who do not have a frame of reference for these symbols will often cause a breakdown of understanding.
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Berlo's SMCR Model Model SMCR komunikasi yang diusulkan oleh David Berlo, ditunjukkan dalam gambar 18-2, memiliki beberapa kesalahan sama sebagai model sebelumnya. Ini menunjukkan satu arah aliran informasi dari sebuah sumber Penerima tanpa umpan balik dan itu termasuk konsep kebisingan. Namun, Berlo menentukan faktor-faktor yang mempengaruhi kesetiaan komunikasi dan di mana tahap dalam proses faktor-faktor tersebut beroperasi. Sebagai contoh, ketika mempertimbangkan pesan, ia menunjukkan bahwa unsur-unsur konten pesan-Nya, struktur, kode, dan pengobatan-akan mempengaruhi pemahamannya oleh Penerima. Lebih jauh lagi, sementara tidak secara eksplisit termasuk konteks di mana proses terjadi, model menunjukkan bahwa sistem sosial dan budaya dari sumber dan Penerima, serta sistem kode di mana pesan dalam dibangun, mempengaruhi fidelitas proses komunikasi. Pengertian ini terutama penting bagi perusahaan-perusahaan multinasional, yang harus mempertimbangkan budaya dan sosial sistem klien dan pelanggan. Lebih lanjut, seperti yang dijelaskan dalam bab-bab sebelumnya, akuntan memiliki budaya profesional yang unik. Istilah-istilah seperti "debet," "kredit," "aset", dan "laba bersih per saham" membuat bahasa atau kode sistem akuntan. Berkomunikasi dengan orang-orang dari luar budaya (orang awam) yang tidak memiliki kerangka acuan untuk simbol-simbol ini akan sering menyebabkan gangguan pemahaman.
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