METHODThese relationships were test

METHOD

These relationships were tested on three categories of counter-feit products: cosmetic products, clothing and accessories, and mobile phones. These product categories stretch between hedonic/high involvement and utilitarian/low involvement, depending on the consumer’s income, perception and under-lying social motives. They were discretionarily chosen because of their high visibility in the counterfeit market, average functionality and high interpersonal values. The choice finds support in the literature where those categories have been used in previous research (e.g. Staake et al., 2012). Whilst there is no official statistics to date to precisely establish the market scope, these three product categories are reportedly the most frequently pirated and as widely distrib-uted as the originals—a stance that has been recently validated (Willamette Week, 2011).

The survey

The survey is composed of three parts. The first part encom-passes the factors that influence the consumer’s purchasing frequency intention of counterfeit products, that is, product-specific factors such as price, quality, safety measures, brand identification, and accessibility in the local market. Respon-dents were asked to grade the importance of these attributes in regard to buying a counterfeit product, using a five-point Likert scale. The same question was repeated for the three sets of products. The second part of the survey recorded the influ-ence of potentially limiting factors preventing consumers from purchasing counterfeit products. Respondents were asked to rate on a five-point Likert scale the factors that could deter them from buying counterfeit goods. They were then asked to grade once again, in light of these factors, their new purchasing inten-tion—graded on a similar five-point Likert scale (the last part recorded the socio-demographic factors of the respondents).

Sample Selection

The analysis is based on a sample of Moroccan citizens between ages 18 and 65 years (reflective of an active consumer group— official age bracket within which the citizenry can get into or retire from paid employment), applying a convenience, non-probabilistic, sampling method. To avoid interviewers’ bias and increase the objectivity of the study, the questionnaire

Hasil (Bahasa Indonesia) 1:

METODEHubungan ini diuji pada tiga kategori produk counter-fakta: produk kosmetik, pakaian dan aksesoris, dan ponsel. Kategori Produk ini terbentang di antara hedonic/tinggi keterlibatan dan keterlibatan utilitarian rendah, tergantung pada konsumen pendapatan, persepsi dan berbaring di bawah motif sosial. Mereka discretionarily dipilih karena visibilitas tinggi di pasar palsu, rata-rata fungsionalitas dan nilai-nilai interpersonal yang tinggi. Pilihan menemukan dukungan dalam literatur mana kategori tersebut telah digunakan dalam penelitian sebelumnya (misalnya Staake et al., 2012). Sementara tidak ada Statistik resmi tanggal tepatnya mendirikan ruang lingkup pasar, kategori tiga produk ini adalah dilaporkan paling sering bajakan dan secara luas distrib-uted sebagai asli — sikap yang telah baru-baru ini disahkan (Willamette minggu, 2011).SurveiThe survey is composed of three parts. The first part encom-passes the factors that influence the consumer’s purchasing frequency intention of counterfeit products, that is, product-specific factors such as price, quality, safety measures, brand identification, and accessibility in the local market. Respon-dents were asked to grade the importance of these attributes in regard to buying a counterfeit product, using a five-point Likert scale. The same question was repeated for the three sets of products. The second part of the survey recorded the influ-ence of potentially limiting factors preventing consumers from purchasing counterfeit products. Respondents were asked to rate on a five-point Likert scale the factors that could deter them from buying counterfeit goods. They were then asked to grade once again, in light of these factors, their new purchasing inten-tion—graded on a similar five-point Likert scale (the last part recorded the socio-demographic factors of the respondents).Sample SelectionThe analysis is based on a sample of Moroccan citizens between ages 18 and 65 years (reflective of an active consumer group— official age bracket within which the citizenry can get into or retire from paid employment), applying a convenience, non-probabilistic, sampling method. To avoid interviewers’ bias and increase the objectivity of the study, the questionnaire

Hasil (Bahasa Indonesia) 2:

METODE

Hubungan ini diuji pada tiga kategori kontra-feit produk: produk kosmetik, pakaian dan aksesoris, dan ponsel. Kategori produk ini meregangkan antara hedonis / keterlibatan tinggi dan utilitarian / keterlibatan rendah, tergantung pada pendapatan, persepsi konsumen dan di bawah-berbaring motif sosial. Mereka discretionarily dipilih karena visibilitas tinggi di pasar palsu, fungsi rata-rata dan nilai-nilai interpersonal yang tinggi. Pilihan menemukan dukungan dalam literatur mana kategori-kategori telah digunakan dalam penelitian sebelumnya (misalnya Staake et al., 2012). Sementara tidak ada statistik resmi sampai saat ini untuk secara tepat menetapkan lingkup pasar, tiga kategori produk ini dilaporkan paling sering dibajak dan secara luas distrib-usikan seperti aslinya-sikap yang telah baru-baru divalidasi (Willamette Week, 2011).

The survei

survei ini terdiri dari tiga bagian. Bagian pertama ENCOM-melewati faktor yang mempengaruhi niat frekuensi pembelian konsumen dari produk palsu, yaitu, faktor khusus produk seperti harga, kualitas, langkah-langkah keamanan, identifikasi merek, dan aksesibilitas di pasar lokal. Respon-penyok diminta untuk kelas pentingnya atribut ini dalam hal membeli produk palsu, menggunakan skala Likert lima poin. Pertanyaan yang sama diulang untuk tiga set produk. Bagian kedua dari survei mencatat influ-ence berpotensi membatasi faktor mencegah konsumen dari membeli produk palsu. Responden diminta untuk menilai pada skala Likert lima poin faktor-faktor yang bisa menghalangi mereka dari membeli barang palsu. Mereka kemudian diminta untuk kelas sekali lagi, mengingat faktor-faktor ini, pembelian baru mereka Inten-tion-dinilai pada skala Likert lima poin yang sama (bagian terakhir mencatat faktor sosio-demografi dari responden).

Contoh Seleksi

Analisis didasarkan pada sampel warga Maroko antara usia 18 dan 65 tahun (reflektif dari konsumen aktif kelompok-kelompok usia resmi di mana warga bisa masuk ke atau pensiun dari pekerjaan yang dibayar), menerapkan kenyamanan, non-probabilistik, metode sampling. Untuk menghindari bias pewawancara 'dan meningkatkan objektivitas yang penelitian, kuesioner