There were certain key requirements

There were certain key requirements to the co-ordination of the launch:
 Secrecy had to be paramount!
 Marketers who had identified the gap in the market had to work closely with individuals from research and development as well as other external agencies.
 Manufacturing operations, in conjunction with marketing and finance, had to evaluate a new factory investment for Board approval.
Having a catchy 'look' for a new launch helps to make consumers notice the product. Cadbury and its trade customers managed the first availability of Fuse around one day, Tuesday 24th September, aptly christened 'Fuseday'. This involved tight management of stock distribution, with more than 40 million bars being moved from Cadbury depots into the trade only a few days prior to the launch date.
Press releases were tailored to specific audiences. In each case, a strict embargo was imposed to ensure that the impact of Fuseday was not diluted. The only exceptions were briefings with The Grocer, and Marketing (trade publications) and The Daily Telegraph, which reviewed the product in its business pages.
Public relations (PR) support was substantial. It told the story of Fuse, explained that it had taken five years to develop, and involved an investment of £10 million, the development of a new plant at Somerdale near Bristol and £4 million in advertising costs. The TV campaign and PR campaign were so successful that Cadbury was under pressure to meet repeat orders post-launch!

Hasil (Bahasa Indonesia) 2:

Ada persyaratan kunci tertentu untuk koordinasi
peluncuran:!  Kerahasiaan harus
penting.  Pemasar yang telah mengidentifikasi celah di pasar harus bekerja sama dengan orang-orang dari penelitian dan pengembangan serta lembaga eksternal lainnya
 Manufacturing operasi, dalam hubungannya dengan pemasaran dan keuangan, harus mengevaluasi investasi pabrik baru untuk persetujuan Dewan.
Memiliki 'terlihat' catchy untuk peluncuran baru membantu untuk membuat konsumen melihat produk. Cadbury dan pelanggan perdagangan berhasil ketersediaan pertama Fuse sekitar satu hari, Selasa 24 September, tepat dibaptis 'Fuseday'. Ini manajemen yang ketat terlibat distribusi saham, dengan lebih dari 40 juta bar dipindahkan dari Cadbury depot ke perdagangan hanya beberapa hari sebelum tanggal peluncuran.
Siaran pers yang disesuaikan dengan pemirsa tertentu. Dalam setiap kasus, embargo ketat diberlakukan untuk memastikan bahwa dampak Fuseday tidak diencerkan. Satu-satunya pengecualian adalah briefing dengan The Grocer, dan Pemasaran (publikasi perdagangan) dan The Daily Telegraph, yang Ulasan produk di halaman bisnisnya.
Public relations (PR) dukungan adalah substansial. Ini menceritakan kisah Fuse, menjelaskan bahwa hal itu telah mengambil lima tahun untuk mengembangkan, dan melibatkan investasi sebesar £ 10 juta, pengembangan pabrik baru di Somerdale dekat Bristol dan £ 4 juta dalam biaya iklan. Kampanye TV dan PR kampanye begitu sukses bahwa Cadbury berada di bawah tekanan untuk memenuhi repeat order pasca-peluncuran!