Kimpton had recently embarked on a

Kimpton had recently embarked on a national campaign to build brand awareness by associating its name with each unique property. Pace knew that the success of Kimpton’s strategy would rest heavily on its ability to maintain the care, integrity, and uniqueness that customers had come to associate with its chain of boutique hotels. Other hotel companies had begun investing heavily in the niche that Kimpton had pioneered. To differentiate itself, the company had to continue to find innovative ways to offer services that addressed the needs and values of its customers, and EarthCare was a crucial part of its plans. But could Pace find a way to make it happen within Kimpton's budget, and with¬out adversely affecting the customer experience? Would Kimpton be able to keep the promises made by its new corporate brand?

The Greening of the U.S. Hotel Industry
The U.S. hotel industry—with its 4.5 million rooms, common areas and lobbies, conventions, restaurants, laundry facilities, and back offices—had a significant environmental impact. According to the American Hotel and Lodging Association, the average hotel toilet was flushed 7 times per day per guest, an average shower was 7.5 minutes long, and 40 percent of bathroom lights were left on at night. A typical hotel used 218 gallons of water per day per occupied room. Energy use was pervasive, including lighting in guestrooms and common areas, heating and air conditioning, and washing and drying towels and linens. The hotel industry spent $3.7 billion per year on electricity.
Hotels had other environmental impacts, as well. Guestrooms generated surprisingly large amounts of waste, ranging from one-half pound to 28 pounds per day, and aver-aging 2 pounds per day per guest. Nonrefillable bottles of amenities, such as shampoo and lotion, generated Jarge amounts of plastic waste, and products used to clean bath-rooms and furniture contained harmful chemicals. Paints contained high levels of volatile organic compounds. Back office and front desk activities generated large amounts of waste paper. And furniture, office equipment, kitchen, and laundry appliances were rarely- selected for their environmental advantages.
Opportunities for reducing a hotel’s environmental footprint were plentiful, and many could yield bottom-line savings. Reduced laundering of linens, at customer discretion, had already been adopted enthusiastically across the spectrum of budget to luxury hotels; 38 percent of hotels had linen reuse programs. Low-flow showerheads could deliver the same quality shower experience using half the water of a conventional showerheads. Faucet aerators could cut water requirements by 50 percent A 13-watt compact fluorescent bulb gave the same light as a 60-watt incandescent, lasted about 10 times longer, and used about 70 percent less energy. Waste costs also could be significantly reduced. For many hotels, 50-80 percent of their solid waste stream was compostabies, and a significant part of the remaining waste was composed of recyclables, such as paper, aluminum, and glass.
In addition to bottom-line savings, environmental programs held the potential to generate new business. Governmental bodies and NGOs, corporations, and convention/meeting planners were showing increased interest in selecting hotels using environmental criteria. California, which had an annual travel budget of $70 million, had launched a Green Lodging Program and encouraged state employees to select hotels it certified. The criteria for certification include recycling, composting, energy- and water-efficient fixtures and lighting, and nontoxic or less toxic alternatives for cleaning supplies. State governments in Pennsylvania, Florida, Vermont, and Virginia also had developed green lodging programs.

Hasil (Bahasa Indonesia) 1:

Kimpton had recently embarked on a national campaign to build brand awareness by associating its name with each unique property. Pace knew that the success of Kimpton’s strategy would rest heavily on its ability to maintain the care, integrity, and uniqueness that customers had come to associate with its chain of boutique hotels. Other hotel companies had begun investing heavily in the niche that Kimpton had pioneered. To differentiate itself, the company had to continue to find innovative ways to offer services that addressed the needs and values of its customers, and EarthCare was a crucial part of its plans. But could Pace find a way to make it happen within Kimpton's budget, and with¬out adversely affecting the customer experience? Would Kimpton be able to keep the promises made by its new corporate brand?The Greening of the U.S. Hotel IndustryThe U.S. hotel industry—with its 4.5 million rooms, common areas and lobbies, conventions, restaurants, laundry facilities, and back offices—had a significant environmental impact. According to the American Hotel and Lodging Association, the average hotel toilet was flushed 7 times per day per guest, an average shower was 7.5 minutes long, and 40 percent of bathroom lights were left on at night. A typical hotel used 218 gallons of water per day per occupied room. Energy use was pervasive, including lighting in guestrooms and common areas, heating and air conditioning, and washing and drying towels and linens. The hotel industry spent $3.7 billion per year on electricity.Hotel memiliki dampak lingkungan lainnya, juga. Kamar dihasilkan dalam limbah, mulai dari setengah pon 28 pound per hari, dan penuaan memiliki jumlah mengejutkan besar £ 2 per hari per tamu. Nonrefillable botol fasilitas, seperti sampo dan lotion, dihasilkan Jarge jumlah sampah plastik, dan produk-produk yang digunakan untuk membersihkan kamar mandi dan perabotan mengandung bahan kimia berbahaya. Cat berisi tingkat tinggi senyawa organik yang mudah menguap. Kembali kantor dan meja depan kegiatan-kegiatan yang dihasilkan sejumlah besar limbah kertas. Dan mebel, peralatan kantor, dapur, dan binatu peralatan yang jarang - dipilih untuk keuntungan lingkungan mereka.Peluang untuk mengurangi jejak lingkungan hotel yang berlimpah, dan banyak dapat menghasilkan penghematan bottom-line. Mengurangi pencucian linen, kebijaksanaan pelanggan, sudah telah diadopsi antusias di seluruh spektrum murah hingga Hotel mewah; 38 persen dari hotel memiliki linen kembali program. Aliran rendah showerheads bisa memberikan pengalaman mandi berkualitas sama menggunakan setengah air showerheads konvensional. Keran Aerator bisa memotong kebutuhan air oleh 50 persen A 13 watt lampu neon kompak memberikan cahaya yang sama sebagai 60-watt lampu pijar, berlangsung sekitar 10 kali lebih lama, dan digunakan sekitar 70 persen lebih sedikit energi. Limbah biaya juga bisa menjadi berkurang secara signifikan. Untuk banyak hotel, 50-80 persen dari aliran limbah padat mereka adalah compostabies, dan bagian penting dari sampah sisa terdiri dari daur ulang, kertas, aluminium dan kaca.In addition to bottom-line savings, environmental programs held the potential to generate new business. Governmental bodies and NGOs, corporations, and convention/meeting planners were showing increased interest in selecting hotels using environmental criteria. California, which had an annual travel budget of $70 million, had launched a Green Lodging Program and encouraged state employees to select hotels it certified. The criteria for certification include recycling, composting, energy- and water-efficient fixtures and lighting, and nontoxic or less toxic alternatives for cleaning supplies. State governments in Pennsylvania, Florida, Vermont, and Virginia also had developed green lodging programs.

Hasil (Bahasa Indonesia) 2:

Kimpton baru-baru ini memulai kampanye nasional untuk membangun kesadaran merek dengan mengasosiasikan namanya dengan masing-masing properti yang unik. Pace tahu bahwa keberhasilan strategi Kimpton akan beristirahat berat pada kemampuannya untuk mempertahankan perawatan, integritas, dan keunikan bahwa pelanggan telah datang untuk mengasosiasikan dengan rantai hotel butik. Perusahaan hotel lainnya telah mulai investasi besar-besaran dalam ceruk yang Kimpton telah dirintis. Untuk membedakan dirinya, perusahaan harus terus menemukan cara-cara inovatif untuk menawarkan layanan yang membahas kebutuhan dan nilai-nilai dari pelanggan, dan EarthCare adalah bagian penting dari rencana. Tapi bisa Pace menemukan cara untuk mewujudkannya dalam anggaran Kimpton, dan with¬out dapat mempengaruhi pengalaman pelanggan? Akan Kimpton dapat menjaga janji yang dibuat oleh merek baru perusahaan? The Greening dari AS Hotel Industri AS Hotel industri dengan 4,5 juta nya kamar, area umum dan lobi-lobi, konvensi, restoran, fasilitas laundri, dan kembali kantor-memiliki dampak lingkungan yang signifikan. Menurut American Hotel dan Penginapan Asosiasi, rata-rata hotel toilet memerah 7 kali per hari per tamu, mandi rata-rata adalah 7,5 menit, dan 40 persen dari lampu kamar mandi yang tersisa di malam hari. Sebuah hotel yang biasa digunakan 218 galon air per hari per kamar ditempati. Penggunaan energi adalah luas, termasuk pencahayaan di kamar tamu dan area umum, pemanas dan pendingin udara, dan mencuci dan mengeringkan handuk dan linen. Industri hotel menghabiskan $ 3700000000 per tahun pada listrik. Hotel memiliki dampak lingkungan lainnya, juga. Kamar tamu dihasilkan dalam jumlah sangat besar limbah, mulai dari satu-setengah pon sampai 28 pon per hari, dan Aver-penuaan £ 2 per hari per tamu. Botol Nonrefillable fasilitas, seperti sampo dan lotion, dihasilkan Jarge jumlah sampah plastik, dan produk yang digunakan untuk membersihkan bak-kamar dan furnitur yang terkandung bahan kimia berbahaya. Cat berisi tingkat tinggi senyawa organik yang mudah menguap. Kembali kantor dan kegiatan resepsionis dihasilkan dalam jumlah besar limbah kertas. Dan furniture, peralatan kantor, dapur, dan laundry peralatan yang rarely- karena adanya keuntungan lingkungan mereka. Peluang untuk mengurangi jejak lingkungan sebuah hotel yang berlimpah, dan banyak bisa menghasilkan penghematan bottom-line. Pencucian berkurang dari linen, kebijaksanaan pelanggan, sudah diadopsi antusias seluruh spektrum anggaran hingga hotel mewah; 38 persen hotel memiliki program reuse linen. Shower rendah aliran bisa memberikan pengalaman kualitas kamar mandi yang sama menggunakan setengah air dari pancuran konvensional. Aerator keran bisa memotong kebutuhan air sebesar 50 persen A 13-watt bola lampu neon kompak memberi lampu yang sama sebagai pijar 60 watt, berlangsung sekitar 10 kali lebih lama, dan digunakan sekitar 70 persen lebih sedikit energi. Biaya limbah juga bisa dikurangi secara signifikan. Bagi banyak hotel, 50-80 persen dari aliran limbah padat mereka adalah compostabies, dan bagian penting dari limbah sisa terdiri dari daur ulang, seperti kertas, aluminium, dan kaca. Selain penghematan bottom-line, program lingkungan memegang potensi untuk menghasilkan bisnis baru. Badan pemerintah dan LSM, perusahaan, dan konvensi / perencana rapat yang menunjukkan peningkatan minat dalam memilih hotel menggunakan kriteria lingkungan. California, yang memiliki anggaran perjalanan tahunan $ 70 juta telah meluncurkan Program Khusus Hijau dan mendorong karyawan negara untuk memilih hotel itu bersertifikat. Kriteria untuk sertifikasi termasuk daur ulang, pengomposan, perlengkapan energi dan hemat air dan pencahayaan, dan tidak beracun atau kurang beracun alternatif untuk membersihkan persediaan. Pemerintah negara bagian di Pennsylvania, Florida, Vermont, dan Virginia juga telah mengembangkan program Penginapan hijau.