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Ethnocentric judgmentsThe judgments that people make about aech other are often ethnocentric.That is,they interpret,judge, and belave in a way that thay assume to be normal.correci, and therevore,universal however ,”normal”and’correct” often mean whai is “normal”ana”correc”in one’s own culture.When two people from different culture commuticate, they must continually ask themeselve.”Do people understand me the way someone from my own culture would understand me?”Rules of speakingIn language, there are unspoken rules of speking.These rules exist in every language, bat differ significanly from culture to culture.The rules have to do with permissible degrees of directness,politeness, and formality, and they afect many of the functions of communicatin.The following communications funtctions are common to all langage,but their exppession can be very differen across culture.“Small talk”Conversation often begins with “small talk.” small talk is insportan because it often helps to maintain conversations (I,e, keep them going),and it can lead to interesting dissscusion in an introductory meeting,mainting a conversation is easier when to people find that they have in commen.In the following dialogue,the speaker use smalk talk (including questions)to discover what they have in common.Notice the “ping-pong”structure of the confersatin.
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