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10. Testing the hypotheses of the study and the results: 1- testing the first hypothesis (the relationship between CRM and marketing performance) 1/1- Analysis of the first hypothesis: To prove the validity of the first hypothesis, the researcher used many statistical tools to demonstrate the relationship between CRM with its different dimensions and marketing performance. Here follow the analyses of the results of the first hypothesis: 1/1/1- Specifying the degree of correlation between CRM and its different dimensions and the marketing performance. The researcher used Spearman rank correlation matrix to specify the strength and the direction of the relationship between CRM with its different dimensions and the marketing performance, as shown in the following table (7)
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