Part of the reason for the populari

Part of the reason for the popularity of the Apple iPhone, and for the optimism surrounding Internet-equipped smartphones in general, has been the success of the App Store. A vibrant selection of applications (apps) distinguishes Apple’s offerings from its competitors’, and gives the company a measurable head start in this marketplace. Apple already offers over 250,000 apps for its devices, and Apple takes a 30% cut of all app sales. Apps greatly enrich the experience of using a mobile device, and without them, the predictions for the future of mobile Internet would not be nearly as bright. Whoever creates the most appealing set of devices and applications will derive a significant competitive advantage over rival companies. Right now, that company is Apple.
But the development of smartphones and mobile Internet is still in its infancy. Google has acted swiftly to enter the battle for mobile supremacy while it can still ‘win’, irreparably damaging its relationship with Apple, its former ally, in the process. As more people switch to mobile computing as their primary method for accessing the Internet, Google is aggressively following the eyeballs. Google is as strong as the size of its advertising network. With the impending shift towards mobile computing looming, it’s no certainty that it will be able to maintain its dominant position in search. That’s why the dominant online search company began developing a mobile operating system and its Nexus One entry into the smartphone marketplace. Google hopes to control its own destiny in an increasingly mobile world.
Google’s efforts to take on Apple began when it acquired Android, Inc., the developer of the mobile operating system of the same name. Google’s original goal was to counter Microsoft’s attempts to enter the mobile device market, but Microsoft was largely unsuccessful. Instead, Apple and Research In Motion, makers of the popular BlackBerry series of smartphones, filled the void. Google continued to develop Android, adding features that Apple’s offerings lacked, such as the ability to run multiple apps at once. After an initial series of blocky, unappealing prototypes, there are now Android-equipped phones that are functionally and aesthetically competitive with the iPhone. For example, the Motorola Droid was heavily advertised, using the slogan “Everything iDon’t…Droid Does.” Google has been particularly aggressive with its entry into the mobile computing market because it is concerned about Apple’s preference for ‘closed’, proprietary standards on its phones. It would like smartphones to have open nonproprietary platforms where users can freely roam the Web and pull in apps that work on many different devices.
Apple believes devices such as smartphones and tablets should have proprietary standards and be tightly controlled, with customers using applications on these devices that have been downloaded from the its App Store. Thus Apple retains the final say over whether or not its mobile users can access various services on the Web, and that includes services provided by Google. Google doesn’t want Apple to be able to block it from providing its services on iPhones, or any other smartphone. A high- profile example of Apple’s desire to fend off Google occurred after Google attempted to place its voice mail management program, Google Voice, onto the iPhone. Apple cited privacy concerns in preventing Google’s effort.
Soon after, Google CEO Eric Schmidt stepped down from his post on Apple’s board of directors. Since Schmidt’s departure from Apple’s board, the two companies have been in an all-out war. They’ve battled over high-profile acquisitions, including mobile advertising firm AdMob, which was highly sought after by both companies. AdMob sells banner ads that appear inside mobile applications, and the company is on the cutting edge of developing new methods of mobile advertising. Apple was close to a deal with the start-up when Google swooped in and bought AdMob for $750 million in stock. Google doesn’t expect to earn anything close to that in returns from the deal, but it was willing to pay a premium to disrupt Apple’s mobile advertising effort.
Undeterred, Apple bought top competitor Quattro Wireless for $275 million in January 2010. It then shuttered the service in September of that year in favor of its own iAd advertising platform. IAd allows developers of the programs in Apple’s App Store for the iPhone, iPad, and iPod Touch to embed ads in their software. Apple will sell the ads and give the app developers 60 percent of the ad revenue.
Apple has been more than willing to use similarly combative tactics to slow its competition down. Apple sued HTC, the Taiwanese mobile phone manufacturer of Android-equipped phones, citing patent infringement. Apple CEO Steve Jobs has consistently bashed Google in the press, characterizing the company as a bully and questioning its ethics. Many analysts speculate that Apple may take a shot at Google by teaming up w

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Sebagian alasan untuk popularitas Apple iPhone, dan untuk optimisme sekitarnya dilengkapi Internet smartphone pada umumnya, telah sukses dari App Store. Pilihan bersemangat aplikasi (apps) membedakan Apple persembahan dari pesaingnya, dan memberikan perusahaan terukur kepala mulai di pasar ini. Apple sudah menawarkan lebih dari 250.000 apps untuk perangkat, dan Apple mengambil potongan 30% semua app penjualan. Aplikasi sangat memperkaya pengalaman menggunakan perangkat mobile, dan tanpa mereka, prediksi untuk masa depan mobile Internet tidak akan hampir sebagai terang. Siapa pun yang menciptakan serangkaian yang paling menarik perangkat dan aplikasi akan memperoleh keuntungan kompetitif yang signifikan atas perusahaan saingan. Sekarang, perusahaan itu adalah Apple.Tapi perkembangan smartphone dan mobile Internet masih dalam masa kanak-kanak. Google telah bertindak cepat untuk memasuki pertempuran untuk supremasi mobile sementara itu masih dapat 'memenangkan', tanpa dapat diperbaiki lagi merusak hubungan dengan Apple, sekutunya mantan, dalam proses. Sebagai lebih banyak orang beralih ke komputasi mobile sebagai metode utama untuk mengakses Internet, Google agresif mengikuti bola mata. Google sekuat ukuran jaringan iklan. Pergeseran akan datang ke arah menjulang komputasi mobile, yang ada kepastian bahwa ia akan mampu mempertahankan posisi dominan dalam pencarian. Itulah mengapa perusahaan dominan pencarian online mulai mengembangkan sistem operasi mobile dan masuknya Nexus Satu ke pasar smartphone. Google berharap untuk mengendalikan nasibnya sendiri dalam dunia yang semakin mobile.Google’s efforts to take on Apple began when it acquired Android, Inc., the developer of the mobile operating system of the same name. Google’s original goal was to counter Microsoft’s attempts to enter the mobile device market, but Microsoft was largely unsuccessful. Instead, Apple and Research In Motion, makers of the popular BlackBerry series of smartphones, filled the void. Google continued to develop Android, adding features that Apple’s offerings lacked, such as the ability to run multiple apps at once. After an initial series of blocky, unappealing prototypes, there are now Android-equipped phones that are functionally and aesthetically competitive with the iPhone. For example, the Motorola Droid was heavily advertised, using the slogan “Everything iDon’t…Droid Does.” Google has been particularly aggressive with its entry into the mobile computing market because it is concerned about Apple’s preference for ‘closed’, proprietary standards on its phones. It would like smartphones to have open nonproprietary platforms where users can freely roam the Web and pull in apps that work on many different devices.Apple believes devices such as smartphones and tablets should have proprietary standards and be tightly controlled, with customers using applications on these devices that have been downloaded from the its App Store. Thus Apple retains the final say over whether or not its mobile users can access various services on the Web, and that includes services provided by Google. Google doesn’t want Apple to be able to block it from providing its services on iPhones, or any other smartphone. A high- profile example of Apple’s desire to fend off Google occurred after Google attempted to place its voice mail management program, Google Voice, onto the iPhone. Apple cited privacy concerns in preventing Google’s effort.Soon after, Google CEO Eric Schmidt stepped down from his post on Apple’s board of directors. Since Schmidt’s departure from Apple’s board, the two companies have been in an all-out war. They’ve battled over high-profile acquisitions, including mobile advertising firm AdMob, which was highly sought after by both companies. AdMob sells banner ads that appear inside mobile applications, and the company is on the cutting edge of developing new methods of mobile advertising. Apple was close to a deal with the start-up when Google swooped in and bought AdMob for $750 million in stock. Google doesn’t expect to earn anything close to that in returns from the deal, but it was willing to pay a premium to disrupt Apple’s mobile advertising effort.Undeterred, Apple bought top competitor Quattro Wireless for $275 million in January 2010. It then shuttered the service in September of that year in favor of its own iAd advertising platform. IAd allows developers of the programs in Apple’s App Store for the iPhone, iPad, and iPod Touch to embed ads in their software. Apple will sell the ads and give the app developers 60 percent of the ad revenue.Apple has been more than willing to use similarly combative tactics to slow its competition down. Apple sued HTC, the Taiwanese mobile phone manufacturer of Android-equipped phones, citing patent infringement. Apple CEO Steve Jobs has consistently bashed Google in the press, characterizing the company as a bully and questioning its ethics. Many analysts speculate that Apple may take a shot at Google by teaming up w