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VIRTUAL REFERENCE COLLECTION DEVELOPMENTDiscussion to this point has emphasized the key role of the reference librarianin building collections of purchased or licensed materials. As explained in chapter 5,with the advent of the open environment of the Web, where many different organizationsand individuals create sites that are freely accessible, it is necessary to expandthe well-established notions of reference sources and reference collections toencompass these new resources. When connecting to the Web via a browser and Internetconnection, one has access to everything that has been made freely available onthe Web.Two examples can be used to illustrate this change. Books in Print , long a standardtool for verifying basic bibliographic information about books in print, nowcompetes with the descriptive and review information about books found on the Webat the sites of Internet booksellers such as Amazon.com (http://www.amazon.com)and Barnes & Noble (http://www.barnesandnoble.com). 35 Many associations of alltypes now have their own Web sites with much more detailed information than thatfound in widely used directories of associations such as Encyclopedia of Associations. Elizabeth Thomsen suggests that librarians need to examine all areas of theircollections to make sure that they are still worth the time and money invested to maintainthem. 36 Reference librarians must determine whether such special collections asvertical files, college catalogs, company annual reports, and telephone books can nowbe replaced with access to resources available on the Web.Rather than relying solely on search engines, which do not automatically differentiatethe authoritative sites from the rest, reference librarians can exercise the sametype of selectivity that they do in building physical reference collections by buildingvirtual collections. Librarians can develop special guides for users of their own libraries.Once published on the Web, such guides are available to a much wider audienceas well. There is a growing body of literature providing guidance on developing andrevising such virtual reference collections. 37 The ipl2 Reference collection (listed as
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