This article has focused on the rec

This article has focused on the recent trend of incorporating Perception Analyzer technology into television coverage of political debates. This vector of analysis is particularly salient, as the Perception Analyzer tool is spreading both vertically (gaining depth in the U.S. market as more television networks and news organizations incorporate CRM overlay features into their live political debate coverage) and horizontally (as corporations such as LuntzGlobal and Majestic MRSS market CRM technology to new customers in Asia, Europe, and the Middle East).

Even as the scope of CRM applications continues to expand, journalists often ignore scholarly caveats and frame CRM overlays as real-time public opinion polls (e.g., O’Brien, 2008) or debate verdict tools (e.g., Burnett, 2012). Yet the technology has not been validated as a polling or debate verdict tool. Only Davis et al. (2011), Fein et al. (2007), Weaver et al. (2009), and Wolf (2010) have studied CRM technology in overlay mode. Their startling findings of CRM overlay’s bandwagon effects on the formation of public opinion counsel caution. They also cast a curious light on the young Luntz’s (1988) exhortation to public debate audience members that “if you just sit here and watch . . . you will not get the most out of this program.” Might the mature Luntz’s key tool, the CRM overlay, today work at cross purposes with his earlier aim of encouraging debate audiences’ active participation? Additional research on this question may prove useful, as this article only scratches its surface.

To sketch richer context for understanding the CRM overlay phenomenon, this essay has gestured to earlier studies done by Frankfurt School theorist Theodor Adorno as part of the Princeton Radio Research Project between 1938 and 1941. Adorno’s critique of the original CRM technology, Little Annie, has proved prescient. His argument, echoed by contemporary pundits such as Nate Silver, is that CRM overlays teach citizens to form snap-judgment, error-prone, prejudiced opinions through a pedagogy submerged in what I have termed a hidden curriculum. Social psychology research on how time ompression alters the process human judgment has explained possible ways in which this hidden curriculum works. Placing the larger political stakes in high relief, Malcolm Gladwell suggests that widespread, uncritical acceptance of such a thin-slicing approach to political judgment courts repetition of the tragic “Warren Harding error” in a dramatic breakdown of the candidate vetting process so crucial to democracy’s success.

Hasil (Bahasa Indonesia) 1:

Artikel ini berfokus pada tren baru-baru menggabungkan teknologi persepsi Analyzer ke liputan televisi perdebatan politik. Vektor ini analisis sangat penting, sebagai persepsi Analyzer alat adalah menyebarkan kedua vertikal (mendapatkan kedalaman di pasar AS karena lebih banyak jaringan televisi dan berita organisasi menggabungkan CRM tampilan fitur dalam cakupan debat politik hidup mereka) dan horizontal (sebagai perusahaan seperti LuntzGlobal dan megah MRSS pasar teknologi CRM untuk pelanggan baru di Asia, Eropa, dan Timur Tengah). Bahkan sebagai lingkup aplikasi CRM terus memperluas, wartawan sering mengabaikan peringatan yang ilmiah dan bingkai CRM lapisan sebagai jajak pendapat publik real-time (misalnya, O'Brien, 2008) atau perdebatan vonis alat (misalnya, Burnett, 2012). Namun teknologi tidak telah disahkan sebagai alat vonis pemungutan suara atau perdebatan. Hanya Davis et al. (2011), Fein et al. (2007), penenun et al. (2009), dan serigala (2010) telah mempelajari teknologi CRM dalam modus lapisan. Temuan mereka mengejutkan CRM overlay kereta musik efek pada pembentukan opini publik nasihat hati-hati. Mereka juga melemparkan cahaya penasaran pada Luntz muda (1988) nasihat untuk debat publik penonton bahwa "jika Anda hanya duduk di sini dan menonton... Anda tidak akan mendapatkan hasil maksimal dari program ini." Mungkin Luntz dewasa kunci alat, hamparan CRM, hari kerja pada tujuan silang dengan tujuan awal nya mendorong partisipasi aktif perdebatan khalayak? Penelitian tambahan pada pertanyaan ini dapat membuktikan bermanfaat, seperti artikel ini hanya goresan permukaan.To sketch richer context for understanding the CRM overlay phenomenon, this essay has gestured to earlier studies done by Frankfurt School theorist Theodor Adorno as part of the Princeton Radio Research Project between 1938 and 1941. Adorno’s critique of the original CRM technology, Little Annie, has proved prescient. His argument, echoed by contemporary pundits such as Nate Silver, is that CRM overlays teach citizens to form snap-judgment, error-prone, prejudiced opinions through a pedagogy submerged in what I have termed a hidden curriculum. Social psychology research on how time ompression alters the process human judgment has explained possible ways in which this hidden curriculum works. Placing the larger political stakes in high relief, Malcolm Gladwell suggests that widespread, uncritical acceptance of such a thin-slicing approach to political judgment courts repetition of the tragic “Warren Harding error” in a dramatic breakdown of the candidate vetting process so crucial to democracy’s success.