Zain, a charming brat, and Aaliya,

Zain, a charming brat, and Aaliya, a cultured and pretty girl, have been rival cousins since childhood. Eventually, when they grow up and meet each other after several years, Aaliya mistakens Zain for Zeeshan, her fiancé. This creates a series of misunderstandings and finally Zain and Aaliya are forced into a marriage. Zain wants to get rid of her as he never wanted get married and only wanted to have girlfriends.
They come closer when Zain's brother, Fahad, lands in trouble by some goons. They work together and rescue him. This incident makes them friends. During this incident, Aliya's sister (Aayat) gets deceived by Rocky, who assured her he'll make her a model but planned to make her an escort. Zain without telling anyone helps her and send Rocky to jail. After Rocky comes out of jail, he causes an accident in which Zain is harmed. During the interrogation Aliya finds out the truth of Aayat and confronts her in front of the whole family. She gets apology from everyone.
Zain to help Aliya's family, takes his salary of 1 year and gives it to her family. Suriaya (Zain's mother), who dislikes Aliya, emotional blackmails her which makes Aliya taking a decision of leaving the house. Zain finds out on time and brings her back home without the other family members knowing.
Fahad and Usmaan(Zain's father) plan to make Zain and Aliya fall in love. They plan a fake picnic and sends them out to check the venue out. On the way their tyre punctures and they are stuck. They takes shelter in an abandon place in which they become close.
The next night Aliya notices a shadow heading towards an old well. She finds out it was Suriaya. The truth on Barkat is revealed. Barkat is the daughter of Usmaan and Suriaya. She was kidnapped by Aliya's uncle, Mir Khan. This is the reason why Suriaya dislikes Aliya and her family. Aliya promises her to bring Barkat back. Zain supports her. While looking for her they get married again, but at last they do find her. Suriaya then starts liking Aliya and her family again which makes Shazia and Nafisa (Wives of Fahad) unhappy.
Then enters Zubair, Aliya cousin. Zain (now in love with Aliya) feels jealous. Seeing Aayat also close to Zubair Rizwan(best friends with Zain, who has fallen for Aayat) also feels Jealous. They plan to get rid of him. Meanwhile, Zubair finds out Zain and Aliya's story and plan to bring them together.
In a party, Zain feels that Aaliya loves Zubair and feels angry. He insults her. Aaliya not knowing why Zain is behaving like this leaves home for Bhopal (where her parents live) and leaves a message asking him to realise. Usmaan advises him to get Aaliya. Zain and Aaliya fight and both leave the house. In the evening Aaliya isn't back yet but stuck in a riot. Zain leaves in search of her, despite of the family stopping him. He finds her and they express their love for one another.
The next day they leave for Mumbai again, deeply fallen in love. Usmaan is really happy. Aaliya then finds Barkat is behavior odd. She asks Zain to help her find out the truth. It is then revealed that Barkat is not Barkat, but is Bobby, Mir Khan's real daughter. She planned to kill Usmaan but she failed. She is then thrown out of the house. Suriaya believes Bobby (because she instigated her against Aalia) and starts disliking Aaliya again.
Usmaan has a lift accident in which he is paralyzed and isn't able to talk. Zubair is then blamed for the incident. Zain and Aaliya support Zubair, which angers Suriaya and throws Aaliya out of the house. Fahad and the family members protest against her and Aaliya comes back to the house. While Zain takes Aaliya home, they stay at an abandoned place where they consummate.
The next day, Suriaya makes a deal with Zubair, that she'll save him but he has to help her separate Zain and Aaliya, which he agrees. Zubair is freed and starts his task. He tries to make Zain believe that Aaliya has an affair with him. His plain failed and he goes up to Zain and confesses his love for Aaliya. Rehaan (Zubair's lawyer and friend of Aalia) foils his plans. During all this Rizwan expresses his love for Aayat and requests to marry her. They get engaged.
Gauhar (who loved Rizwan) becomes pregnant with his child. During their engagement the Aliya reveals the truth and Rizwan’s and Aayat’s engagement breaks. Because of this Aaliya and Zain have a tiff in their relation. Becausof this Aayat starts disliking Aaliya. On the day of Eid, Zain gets Rizwan and Aayat secretly married. Nafisa then files a complaint using Aaliya’s name. Because of this all of the family members starts to hate her. Usmaan then dies and the blame falls on Aaliya, thus Zain giving her talaq. Once Aaliya is gone, Zain gets to know of her innocence and regrets and misses her immensely.
He searches for her and finally finds her in Hyderabad where she runs her own dhaba and stays with Rehaan. Aaliya plays hard to get, but Zain manages to win her back eventually.
They want to remarry but according to the Islam laws, Aaliya would have to perform the Halal Nikaah. She chooses Rehaan. When they are married, Seeing Suriaya’s hatred for Aaliya, Nafisa tells her the truth on the complaint and Suriaya asks for an apology from Aaliya. She forgives. It is then revealed that, Rehaan’s first wife’s death was caused by Suriaya. He gets her arrested. Zain and Aaliya starts their effort on saving Suriaya. This angers Rehaan and he stops Zain and Aaliya from meeting and also decides not to divorce Aaliya. He threatens Zain that if he doesn’t stay away from Aaliya, he’ll kill Aaliya. Eventually he fails Aaliya’s car’s breaks and Zain saves her. Zain risking his life saves Zara (Rehaan’s daughter) which makes him realise and frees Aaliya. He also forgives Suraiya.
After Zain and Aaliya reunite, Zain's look alike, Rocket, tries to take Zain's place (because he loved Aaliya), but gets exposed. In the climax, After a seven-year leap, they have a child called Zayed who is a rival of his cousin Kashish (Rizwan and Aayat's daughter) just like Zain and Aaliya were. Seeing them fight, Zain and Aaliya remember their journey from hate to love and live happily ever after.