Larry explored a variety of markets

Larry explored a variety of markets and considered many different opportunities before launching
his successful enterprise. He opted for a franchise as opposed to launching a new concept because of
the proven systems the franchise provides. Finally, he selected the Subway brand because he saw—quite
accurately—the potential for Subway’s growth potential. He also identified the concept’s strong franchise
infrastructure, brand recognition, and considerable purchasing power.

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Larry mengeksplorasi berbagai pasar dan dianggap banyak kesempatan yang berbeda sebelum meluncurkanperusahaan sukses. Dia memilih untuk sebuah waralaba bukan meluncurkan sebuah konsep baru karenasistem terbukti waralaba menyediakan. Akhirnya, ia dipilih Subway merek karena dia melihat — cukupakurat — potensi pertumbuhan Subway potensial. Dia juga mengidentifikasi konsep 's kuat waralabainfrastruktur, pengenalan merek, dan cukup daya beli.