- Teks
- Sejarah
How to create exciting marketing ca
How to create exciting marketing campaigns for boring industries
Examples of creative content ideas show it is possible
Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it?
Folks who work in ‘boring’ industries have an added challenge.
Let’s say you are a marketing specialist in insurance or for a mortgage bank. Even if your company and services are important, these topics have snoozefest written all over them.
The good news is that there are some simple tactics you can use to make your marketing campaigns more exciting.
Create a Voice with an Attitude
Creating a brand voice is nothing new or at least it shouldn’t be if you write content for your company! Some of the most influential brands have created strong voices that their audiences connect with. Just think of some of today’s largest companies – Coca-Cola, Salesforce, Apple. You can imagine exactly what they sound AND look like.
But, imagine that your company doesn’t have a fun or sexy product. Let’s look at Dropbox for example.
Now, most of you probably don’t find cloud file storage and sharing super exciting. I mean, maybe you do, but I’d guess that you’re not hosting Friday night cocktail parties about how to backup your files in the cloud.
Most of the time when you’re backing up files, you have to sit and wait for them to upload, sync and then finally finish storing. Snoooooreeee!
Plus, if you used to do it the old-fashioned way, you would need to store these files on your hard drive. For someone like my mom, who has no idea what the ‘cloud’ exactly is, storing files virtually seems like a completely foreign and scary concept. Getting her to text on the iPhone was a hard enough task!
Needless to say, there is a lot of education that goes into convincing people why to use a service like this, especially around the how-to’s, privacy concerns, product tools, tips and tricks, and more.
Dropbox’s campaign
None of this sounds fun, but what has Dropbox done? They have successfully managed to pull off a fun and cool voice that actually makes cloud storage sound interesting.
Dropbox understands the importance of connecting with their audience, even if storage is a pretty boring topic. Take a look at this email above. Notice how they’ve used a customer pain point to help educate their customers?
Instead of using a boring scripted ‘how-to’ use Dropbox with your mobile device, they’ve made it short, fun and engaging.
Let’s look at their language. Their message is conversational. Even using simple phrases like ‘Happy syncing!’, and ‘Don’t worry’ gives Dropbox a character that you can connect with. No, they aren’t just a boring cloud storage service, but they are actually people who are trying to make your life easier – insert smiley emoticon here!
Now, let’s look at the image. The stick figures also help to give Dropbox a personality. With a compelling little cartoon, Dropbox is telling a story, and if you’ve had the same problem, then you know what the poor little guy on the right feels like when carrying all of those boxes.
See? Cloud storage doesn’t need to be boring or full of technical words that the average user doesn’t understand. Their message is simple, it makes sense, and the cute little stick figures make you like Dropbox for keeping it real.
Pro Tip- fun explainer videos are fantastic for teaching your audience about your product while keeping their attention. Here’s an example from SquareHook about their drag-and-drop website builder
Useful Content is Always Key
Not every marketing campaign is going to be a hit like Gangnam and you shouldn’t try for that anyway. You also don’t need to be a content marketing master to have success.
At the end of the day, you’re trying to sell a service that is necessary for your target audience, so why not provide useful information? Take a step back from your content brainstorming sessions, and try imagining a content strategy that focuses around why YOUR brand was created.
What is your company’s story? And what are you trying to tell your audience at the most basic level?
Don’t get stuck on trying to sell the products and services that you offer, and instead take a look at your company’s mission. This is always good place to get clues about what is useful to your customers.
Underwater Audio campaign
For example, the company Underwater Audio creates products for swimmers, but is also becoming a hub for swimmers to learn more about techniques, gear, and news. The addition of blog content has sparked their social media community, members of which now frequently purchase from their website.
Another great place to start is by trying to answer questions that your current customers have. Your customers are obviously struggling with something, so why not put together useful tools and tricks for them to get their business on track?
One idea to do this is by answering your client’s questions. Sit down with your Sales Team and have an open discussion about what their conversations are like when going through a sale:
• What are their clients concerns? Is it price? Is it the long-term reliability of this service? Or maybe it’s a concern about a product feature
• You get the idea. Create a list of concerns, and then use these to create content. It’s going to be meaningful and important, even for those people who aren’t your customers yet. After all, relieving your customers pain means that you’ll gain a fan.
If you don’t have a good idea of what their top questions are, then you can do a couple of things. You can send a survey to your clients to understand what their top questions and concerns are.
Or, you can also work with your best clients to find out why they love your product or service, and why they decided to choose you over other providers. This is a really smart and simple way to get to the heart of the matter.
Plus, stroking your client’s ego is never a bad thing!
Warm Leads Won’t Find Your Content Boring
Last, but certainly not least: Even if you’re having a hard time making your content sexy, the bottom line is that warm leads won’t find your content boring. If anything, they need you as a resource to improve their business. If they are trying to find a solution, and you have a solution, they are going to do their due diligence to make sure that you REALLY know what you’re talking about.
Focus on making your content useful and fun for your readers. Adding a little personality to your brand and including stories about other customers who have had similar pain points are going to make you stand out as a leader in what you do.
Final Thoughts: Don’t be afraid… to get a little hilarious
• Don’t give into the snoozefest that is your industry. As much as it excites you, don’t be fooled. Your prospects and customers think you’re totally boring. You know what will be your power tool? Humour.
• Be shamelessly funny. And if you’re worried you’ll offend someone?
• Stop. People like funny. Humour and hilarity will help you win hearts.
Examples of creative content ideas show it is possible
Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it?
Folks who work in ‘boring’ industries have an added challenge.
Let’s say you are a marketing specialist in insurance or for a mortgage bank. Even if your company and services are important, these topics have snoozefest written all over them.
The good news is that there are some simple tactics you can use to make your marketing campaigns more exciting.
Create a Voice with an Attitude
Creating a brand voice is nothing new or at least it shouldn’t be if you write content for your company! Some of the most influential brands have created strong voices that their audiences connect with. Just think of some of today’s largest companies – Coca-Cola, Salesforce, Apple. You can imagine exactly what they sound AND look like.
But, imagine that your company doesn’t have a fun or sexy product. Let’s look at Dropbox for example.
Now, most of you probably don’t find cloud file storage and sharing super exciting. I mean, maybe you do, but I’d guess that you’re not hosting Friday night cocktail parties about how to backup your files in the cloud.
Most of the time when you’re backing up files, you have to sit and wait for them to upload, sync and then finally finish storing. Snoooooreeee!
Plus, if you used to do it the old-fashioned way, you would need to store these files on your hard drive. For someone like my mom, who has no idea what the ‘cloud’ exactly is, storing files virtually seems like a completely foreign and scary concept. Getting her to text on the iPhone was a hard enough task!
Needless to say, there is a lot of education that goes into convincing people why to use a service like this, especially around the how-to’s, privacy concerns, product tools, tips and tricks, and more.
Dropbox’s campaign
None of this sounds fun, but what has Dropbox done? They have successfully managed to pull off a fun and cool voice that actually makes cloud storage sound interesting.
Dropbox understands the importance of connecting with their audience, even if storage is a pretty boring topic. Take a look at this email above. Notice how they’ve used a customer pain point to help educate their customers?
Instead of using a boring scripted ‘how-to’ use Dropbox with your mobile device, they’ve made it short, fun and engaging.
Let’s look at their language. Their message is conversational. Even using simple phrases like ‘Happy syncing!’, and ‘Don’t worry’ gives Dropbox a character that you can connect with. No, they aren’t just a boring cloud storage service, but they are actually people who are trying to make your life easier – insert smiley emoticon here!
Now, let’s look at the image. The stick figures also help to give Dropbox a personality. With a compelling little cartoon, Dropbox is telling a story, and if you’ve had the same problem, then you know what the poor little guy on the right feels like when carrying all of those boxes.
See? Cloud storage doesn’t need to be boring or full of technical words that the average user doesn’t understand. Their message is simple, it makes sense, and the cute little stick figures make you like Dropbox for keeping it real.
Pro Tip- fun explainer videos are fantastic for teaching your audience about your product while keeping their attention. Here’s an example from SquareHook about their drag-and-drop website builder
Useful Content is Always Key
Not every marketing campaign is going to be a hit like Gangnam and you shouldn’t try for that anyway. You also don’t need to be a content marketing master to have success.
At the end of the day, you’re trying to sell a service that is necessary for your target audience, so why not provide useful information? Take a step back from your content brainstorming sessions, and try imagining a content strategy that focuses around why YOUR brand was created.
What is your company’s story? And what are you trying to tell your audience at the most basic level?
Don’t get stuck on trying to sell the products and services that you offer, and instead take a look at your company’s mission. This is always good place to get clues about what is useful to your customers.
Underwater Audio campaign
For example, the company Underwater Audio creates products for swimmers, but is also becoming a hub for swimmers to learn more about techniques, gear, and news. The addition of blog content has sparked their social media community, members of which now frequently purchase from their website.
Another great place to start is by trying to answer questions that your current customers have. Your customers are obviously struggling with something, so why not put together useful tools and tricks for them to get their business on track?
One idea to do this is by answering your client’s questions. Sit down with your Sales Team and have an open discussion about what their conversations are like when going through a sale:
• What are their clients concerns? Is it price? Is it the long-term reliability of this service? Or maybe it’s a concern about a product feature
• You get the idea. Create a list of concerns, and then use these to create content. It’s going to be meaningful and important, even for those people who aren’t your customers yet. After all, relieving your customers pain means that you’ll gain a fan.
If you don’t have a good idea of what their top questions are, then you can do a couple of things. You can send a survey to your clients to understand what their top questions and concerns are.
Or, you can also work with your best clients to find out why they love your product or service, and why they decided to choose you over other providers. This is a really smart and simple way to get to the heart of the matter.
Plus, stroking your client’s ego is never a bad thing!
Warm Leads Won’t Find Your Content Boring
Last, but certainly not least: Even if you’re having a hard time making your content sexy, the bottom line is that warm leads won’t find your content boring. If anything, they need you as a resource to improve their business. If they are trying to find a solution, and you have a solution, they are going to do their due diligence to make sure that you REALLY know what you’re talking about.
Focus on making your content useful and fun for your readers. Adding a little personality to your brand and including stories about other customers who have had similar pain points are going to make you stand out as a leader in what you do.
Final Thoughts: Don’t be afraid… to get a little hilarious
• Don’t give into the snoozefest that is your industry. As much as it excites you, don’t be fooled. Your prospects and customers think you’re totally boring. You know what will be your power tool? Humour.
• Be shamelessly funny. And if you’re worried you’ll offend someone?
• Stop. People like funny. Humour and hilarity will help you win hearts.
5000/5000
Cara membuat kampanye pemasaran yang menarik untuk membosankan industri
contoh-contoh dari ide-ide konten kreatif menunjukkan mungkin
menarik konten adalah kunci untuk pemasaran yang sukses. Anda tahu bahwa. Bos Anda mengetahuinya. Jadi mengapa adalah begitu banyak pemasar masih setengah-sidang itu?
orang-orang yang bekerja di industri 'membosankan' memiliki tantangan tambahan.
Katakanlah Anda adalah seorang spesialis pemasaran dalam asuransi atau bank hipotek. Bahkan jika perusahaan Anda dan layanan penting, topik ini telah ditulis semua atas mereka snoozefest.
Kabar baiknya adalah bahwa ada beberapa taktik sederhana yang dapat Anda gunakan untuk membuat kampanye pemasaran Anda lebih menarik.
menciptakan suara dengan sikap
Menciptakan suara merek bukanlah hal baru atau setidaknya tidak boleh jika Anda menulis konten untuk perusahaan Anda! Beberapa merek yang paling berpengaruh telah menciptakan suara-suara kuat yang khalayak mereka berhubungan dengan. Hanya berpikir dari beberapa perusahaan terbesar hari ini-Coca-Cola, Salesforce, Apple. Anda dapat membayangkan apa yang mereka terdengar dan terlihat seperti.
tapi, Bayangkan bahwa perusahaan Anda tidak memiliki menyenangkan atau produk seksi. Mari kita lihat Dropbox sebagai contoh.
sekarang, sebagian besar dari Anda mungkin tidak menemukan file penyimpanan cloud dan berbagi super menarik. Maksudku, mungkin Anda lakukan, tapi saya akan menebak bahwa Anda tidak hosting Jumat malam pesta koktail tentang bagaimana untuk membuat cadangan file Anda dalam awan
sebagian besar waktu ketika Anda sedang membuat cadangan file, Anda harus duduk dan menunggu mereka untuk meng-upload, sinkronisasi dan kemudian akhirnya selesai menyimpan. Snoooooreeee!
Plus, jika Anda terbiasa melakukannya dengan cara yang kuno, Anda akan perlu untuk menyimpan berkas-berkas ini pada hard drive Anda. Untuk orang seperti ibuku, yang memiliki tidak tahu apa 'awan' sebenarnya, menyimpan file hampir tampak seperti konsep yang benar-benar asing dan menakutkan. Mendapatkan dia untuk teks pada iPhone adalah tugas yang cukup sulit!
tak perlu dikatakan, ada banyak pendidikan yang masuk ke dalam meyakinkan orang mengapa menggunakan layanan seperti ini, terutama di sekitar bagaimana-untuk itu, masalah privasi, produk tools, tips dan trik, dan lebih.
Dropbox's kampanye
semua ini tidak terdengar menyenangkan, tapi apa yang telah dilakukan Dropbox? Mereka telah berhasil berhasil melepas yang menyenangkan dan sejuk suara yang benar-benar membuat awan penyimpanan suara menarik.
Dropbox memahami pentingnya menghubungkan dengan audiens mereka, bahkan jika penyimpanan adalah topik yang sangat membosankan. Lihatlah ini email di atas. Perhatikan bagaimana mereka telah menggunakan titik nyeri pelanggan untuk membantu mendidik pelanggan mereka?
Alih-alih menggunakan membosankan scripted 'how-to' menggunakan Dropbox dengan perangkat mobile Anda, mereka telah membuatnya pendek, menyenangkan dan menarik.
membiarkan memandang bahasa mereka. Pesan mereka percakapan. Bahkan menggunakan ungkapan-ungkapan sederhana seperti 'Happy sinkronisasi!', dan 'Jangan khawatir' memberikan Dropbox karakter yang Anda dapat terhubung dengan. Tidak, mereka tidak hanya membosankan awan layanan penyimpanan, tetapi mereka sebenarnya orang-orang yang mencoba untuk membuat hidup Anda lebih mudah-memasukkan smiley emoticon di sini!
Sekarang, mari kita lihat pada gambar. Angka-angka tongkat juga membantu untuk memberikan Dropbox kepribadian. Dengan sedikit kartun menarik, Dropbox adalah menceritakan sebuah kisah, dan jika Anda punya masalah yang sama, maka Anda tahu apa yang orang miskin yang kecil di sebelah kanan rasanya ketika membawa semua kotak tersebut.
Lihat? Penyimpanan cloud tidak perlu membosankan atau penuh dengan kata-kata teknis yang rata-rata pengguna tidak mengerti. Pesan mereka sederhana, masuk akal, dan tokoh-tokoh tongkat kecil lucu membuat Anda seperti Dropbox untuk menjaga it real.
Pro Tip-menyenangkan explainer video fantastis untuk mengajar audiens Anda tentang produk Anda sekaligus menjaga perhatian mereka. Berikut adalah contoh dari SquareHook tentang mereka drag-and-drop website builder
berguna konten merupakan kunci selalu
tidak setiap kampanye pemasaran akan menjadi hit seperti Gangnam dan Anda tidak boleh mencoba untuk itu. Anda juga tidak perlu menjadi seorang guru pemasaran konten untuk memiliki sukses.
pada akhir hari, Anda mencoba untuk menjual layanan yang diperlukan untuk audiens target Anda, Jadi mengapa tidak memberikan informasi yang berguna? Mengambil langkah kembali dari sesi brainstorming konten Anda, dan mencoba membayangkan strategi konten yang terfokus di sekitar mengapa merek Anda diciptakan.
Apakah cerita perusahaan Anda? Dan apa yang Anda coba untuk memberitahu audiens tingkat yang paling dasar?
Don't terjebak pada berusaha untuk menjual produk dan jasa yang Anda tawarkan, dan sebaliknya Lihatlah misi perusahaan Anda. Hal ini selalu tempat yang baik untuk mendapatkan petunjuk tentang apa yang berguna untuk pelanggan Anda.
Underwater Audio kampanye
sebagai contoh, perusahaan Underwater Audio menciptakan produk-produk untuk perenang, tetapi juga menjadi sebuah hub untuk perenang untuk mempelajari lebih lanjut tentang teknik, peralatan, dan berita. Penambahan konten blog telah memicu komunitas sosial media mereka, anggota yang sekarang sering membeli dari situs web mereka.
lain tempat yang bagus untuk memulai adalah dengan mencoba untuk menjawab pertanyaan-pertanyaan yang pelanggan Anda saat ini. Pelanggan Anda jelas berjuang dengan sesuatu, jadi mengapa tidak mengumpulkan alat yang berguna dan trik bagi mereka untuk mendapatkan bisnis mereka ke jalur?
satu ide untuk melakukan ini adalah dengan menjawab pertanyaan-pertanyaan klien Anda. Duduk dengan tim penjualan Anda dan diskusi terbuka tentang apa percakapan mereka seperti ketika akan melalui penjualan:
• Apakah keprihatinan klien mereka? Itu harga? Itu keandalan jangka panjang dari layanan ini? Atau mungkin itu keprihatinan tentang fitur produk
• Anda mendapatkan ide. Membuat daftar keprihatinan, dan kemudian menggunakan ini untuk membuat konten. Itu akan bermakna dan penting, bahkan untuk orang-orang yang belum pelanggan Anda. Setelah semua, menghilangkan sakit pelanggan Anda berarti bahwa Anda akan mendapatkan penggemar.
jika Anda tidak memiliki ide yang baik dari apa mereka atas pertanyaan-pertanyaan, maka Anda dapat melakukan beberapa hal. Anda dapat mengirim sebuah survei ke klien Anda untuk memahami apa mereka atas pertanyaan dan kekhawatiran apakah.
atau, Anda juga dapat bekerja dengan klien Anda terbaik untuk mencari tahu mengapa mereka mencintai produk atau jasa Anda, dan mengapa mereka memutuskan untuk memilih Anda lebih dari penyedia lain. Ini adalah cara yang benar-benar cerdas dan sederhana untuk sampai ke jantung masalah.
Plus, membelai ego klien Anda tidak pernah buruk!
hangat mengarah tidak akan menemukan Anda konten membosankan
terakhir, tetapi tentu tidak sedikit: Bahkan jika Anda mengalami kesulitan waktu untuk membuat konten Anda seksi, intinya adalah bahwa mengarah hangat tidak akan menemukan konten Anda membosankan. Jika ada, mereka membutuhkan Anda sebagai sumber daya untuk meningkatkan bisnis mereka. Jika mereka mencoba untuk menemukan solusi, dan Anda memiliki solusi, mereka akan melakukan due diligence mereka untuk memastikan bahwa Anda benar-benar tahu apa yang sedang Anda bicarakan.
Fokus pada membuat konten bermanfaat dan menyenangkan untuk pembaca Anda. Menambahkan sedikit kepribadian merek Anda dan termasuk cerita tentang pelanggan lain yang telah memiliki serupa rasa sakit poin akan membuat Anda berdiri sebagai pemimpin dalam apa yang Anda lakukan
akhir pikiran: Jangan takut... untuk mendapatkan sedikit lucu
• tidak memberikan ke snoozefest yang industri Anda. Sebanyak itu menggairahkan Anda, Jangan tertipu. Prospek dan pelanggan Anda berpikir Anda benar-benar membosankan. Anda tahu apa yang akan menjadi alat listrik Anda? Humor.
• menjadi tanpa malu-malu lucu. Dan jika Anda khawatir Anda akan menyinggung perasaan seseorang?
• Stop. Orang-orang seperti lucu. Humor dan kegembiraan akan membantu Anda memenangkan hati.
contoh-contoh dari ide-ide konten kreatif menunjukkan mungkin
menarik konten adalah kunci untuk pemasaran yang sukses. Anda tahu bahwa. Bos Anda mengetahuinya. Jadi mengapa adalah begitu banyak pemasar masih setengah-sidang itu?
orang-orang yang bekerja di industri 'membosankan' memiliki tantangan tambahan.
Katakanlah Anda adalah seorang spesialis pemasaran dalam asuransi atau bank hipotek. Bahkan jika perusahaan Anda dan layanan penting, topik ini telah ditulis semua atas mereka snoozefest.
Kabar baiknya adalah bahwa ada beberapa taktik sederhana yang dapat Anda gunakan untuk membuat kampanye pemasaran Anda lebih menarik.
menciptakan suara dengan sikap
Menciptakan suara merek bukanlah hal baru atau setidaknya tidak boleh jika Anda menulis konten untuk perusahaan Anda! Beberapa merek yang paling berpengaruh telah menciptakan suara-suara kuat yang khalayak mereka berhubungan dengan. Hanya berpikir dari beberapa perusahaan terbesar hari ini-Coca-Cola, Salesforce, Apple. Anda dapat membayangkan apa yang mereka terdengar dan terlihat seperti.
tapi, Bayangkan bahwa perusahaan Anda tidak memiliki menyenangkan atau produk seksi. Mari kita lihat Dropbox sebagai contoh.
sekarang, sebagian besar dari Anda mungkin tidak menemukan file penyimpanan cloud dan berbagi super menarik. Maksudku, mungkin Anda lakukan, tapi saya akan menebak bahwa Anda tidak hosting Jumat malam pesta koktail tentang bagaimana untuk membuat cadangan file Anda dalam awan
sebagian besar waktu ketika Anda sedang membuat cadangan file, Anda harus duduk dan menunggu mereka untuk meng-upload, sinkronisasi dan kemudian akhirnya selesai menyimpan. Snoooooreeee!
Plus, jika Anda terbiasa melakukannya dengan cara yang kuno, Anda akan perlu untuk menyimpan berkas-berkas ini pada hard drive Anda. Untuk orang seperti ibuku, yang memiliki tidak tahu apa 'awan' sebenarnya, menyimpan file hampir tampak seperti konsep yang benar-benar asing dan menakutkan. Mendapatkan dia untuk teks pada iPhone adalah tugas yang cukup sulit!
tak perlu dikatakan, ada banyak pendidikan yang masuk ke dalam meyakinkan orang mengapa menggunakan layanan seperti ini, terutama di sekitar bagaimana-untuk itu, masalah privasi, produk tools, tips dan trik, dan lebih.
Dropbox's kampanye
semua ini tidak terdengar menyenangkan, tapi apa yang telah dilakukan Dropbox? Mereka telah berhasil berhasil melepas yang menyenangkan dan sejuk suara yang benar-benar membuat awan penyimpanan suara menarik.
Dropbox memahami pentingnya menghubungkan dengan audiens mereka, bahkan jika penyimpanan adalah topik yang sangat membosankan. Lihatlah ini email di atas. Perhatikan bagaimana mereka telah menggunakan titik nyeri pelanggan untuk membantu mendidik pelanggan mereka?
Alih-alih menggunakan membosankan scripted 'how-to' menggunakan Dropbox dengan perangkat mobile Anda, mereka telah membuatnya pendek, menyenangkan dan menarik.
membiarkan memandang bahasa mereka. Pesan mereka percakapan. Bahkan menggunakan ungkapan-ungkapan sederhana seperti 'Happy sinkronisasi!', dan 'Jangan khawatir' memberikan Dropbox karakter yang Anda dapat terhubung dengan. Tidak, mereka tidak hanya membosankan awan layanan penyimpanan, tetapi mereka sebenarnya orang-orang yang mencoba untuk membuat hidup Anda lebih mudah-memasukkan smiley emoticon di sini!
Sekarang, mari kita lihat pada gambar. Angka-angka tongkat juga membantu untuk memberikan Dropbox kepribadian. Dengan sedikit kartun menarik, Dropbox adalah menceritakan sebuah kisah, dan jika Anda punya masalah yang sama, maka Anda tahu apa yang orang miskin yang kecil di sebelah kanan rasanya ketika membawa semua kotak tersebut.
Lihat? Penyimpanan cloud tidak perlu membosankan atau penuh dengan kata-kata teknis yang rata-rata pengguna tidak mengerti. Pesan mereka sederhana, masuk akal, dan tokoh-tokoh tongkat kecil lucu membuat Anda seperti Dropbox untuk menjaga it real.
Pro Tip-menyenangkan explainer video fantastis untuk mengajar audiens Anda tentang produk Anda sekaligus menjaga perhatian mereka. Berikut adalah contoh dari SquareHook tentang mereka drag-and-drop website builder
berguna konten merupakan kunci selalu
tidak setiap kampanye pemasaran akan menjadi hit seperti Gangnam dan Anda tidak boleh mencoba untuk itu. Anda juga tidak perlu menjadi seorang guru pemasaran konten untuk memiliki sukses.
pada akhir hari, Anda mencoba untuk menjual layanan yang diperlukan untuk audiens target Anda, Jadi mengapa tidak memberikan informasi yang berguna? Mengambil langkah kembali dari sesi brainstorming konten Anda, dan mencoba membayangkan strategi konten yang terfokus di sekitar mengapa merek Anda diciptakan.
Apakah cerita perusahaan Anda? Dan apa yang Anda coba untuk memberitahu audiens tingkat yang paling dasar?
Don't terjebak pada berusaha untuk menjual produk dan jasa yang Anda tawarkan, dan sebaliknya Lihatlah misi perusahaan Anda. Hal ini selalu tempat yang baik untuk mendapatkan petunjuk tentang apa yang berguna untuk pelanggan Anda.
Underwater Audio kampanye
sebagai contoh, perusahaan Underwater Audio menciptakan produk-produk untuk perenang, tetapi juga menjadi sebuah hub untuk perenang untuk mempelajari lebih lanjut tentang teknik, peralatan, dan berita. Penambahan konten blog telah memicu komunitas sosial media mereka, anggota yang sekarang sering membeli dari situs web mereka.
lain tempat yang bagus untuk memulai adalah dengan mencoba untuk menjawab pertanyaan-pertanyaan yang pelanggan Anda saat ini. Pelanggan Anda jelas berjuang dengan sesuatu, jadi mengapa tidak mengumpulkan alat yang berguna dan trik bagi mereka untuk mendapatkan bisnis mereka ke jalur?
satu ide untuk melakukan ini adalah dengan menjawab pertanyaan-pertanyaan klien Anda. Duduk dengan tim penjualan Anda dan diskusi terbuka tentang apa percakapan mereka seperti ketika akan melalui penjualan:
• Apakah keprihatinan klien mereka? Itu harga? Itu keandalan jangka panjang dari layanan ini? Atau mungkin itu keprihatinan tentang fitur produk
• Anda mendapatkan ide. Membuat daftar keprihatinan, dan kemudian menggunakan ini untuk membuat konten. Itu akan bermakna dan penting, bahkan untuk orang-orang yang belum pelanggan Anda. Setelah semua, menghilangkan sakit pelanggan Anda berarti bahwa Anda akan mendapatkan penggemar.
jika Anda tidak memiliki ide yang baik dari apa mereka atas pertanyaan-pertanyaan, maka Anda dapat melakukan beberapa hal. Anda dapat mengirim sebuah survei ke klien Anda untuk memahami apa mereka atas pertanyaan dan kekhawatiran apakah.
atau, Anda juga dapat bekerja dengan klien Anda terbaik untuk mencari tahu mengapa mereka mencintai produk atau jasa Anda, dan mengapa mereka memutuskan untuk memilih Anda lebih dari penyedia lain. Ini adalah cara yang benar-benar cerdas dan sederhana untuk sampai ke jantung masalah.
Plus, membelai ego klien Anda tidak pernah buruk!
hangat mengarah tidak akan menemukan Anda konten membosankan
terakhir, tetapi tentu tidak sedikit: Bahkan jika Anda mengalami kesulitan waktu untuk membuat konten Anda seksi, intinya adalah bahwa mengarah hangat tidak akan menemukan konten Anda membosankan. Jika ada, mereka membutuhkan Anda sebagai sumber daya untuk meningkatkan bisnis mereka. Jika mereka mencoba untuk menemukan solusi, dan Anda memiliki solusi, mereka akan melakukan due diligence mereka untuk memastikan bahwa Anda benar-benar tahu apa yang sedang Anda bicarakan.
Fokus pada membuat konten bermanfaat dan menyenangkan untuk pembaca Anda. Menambahkan sedikit kepribadian merek Anda dan termasuk cerita tentang pelanggan lain yang telah memiliki serupa rasa sakit poin akan membuat Anda berdiri sebagai pemimpin dalam apa yang Anda lakukan
akhir pikiran: Jangan takut... untuk mendapatkan sedikit lucu
• tidak memberikan ke snoozefest yang industri Anda. Sebanyak itu menggairahkan Anda, Jangan tertipu. Prospek dan pelanggan Anda berpikir Anda benar-benar membosankan. Anda tahu apa yang akan menjadi alat listrik Anda? Humor.
• menjadi tanpa malu-malu lucu. Dan jika Anda khawatir Anda akan menyinggung perasaan seseorang?
• Stop. Orang-orang seperti lucu. Humor dan kegembiraan akan membantu Anda memenangkan hati.
Sedang diterjemahkan, harap tunggu..
How to create exciting marketing campaigns for boring industries
Examples of creative content ideas show it is possible
Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it?
Folks who work in ‘boring’ industries have an added challenge.
Let’s say you are a marketing specialist in insurance or for a mortgage bank. Even if your company and services are important, these topics have snoozefest written all over them.
The good news is that there are some simple tactics you can use to make your marketing campaigns more exciting.
Create a Voice with an Attitude
Creating a brand voice is nothing new or at least it shouldn’t be if you write content for your company! Some of the most influential brands have created strong voices that their audiences connect with. Just think of some of today’s largest companies – Coca-Cola, Salesforce, Apple. You can imagine exactly what they sound AND look like.
But, imagine that your company doesn’t have a fun or sexy product. Let’s look at Dropbox for example.
Now, most of you probably don’t find cloud file storage and sharing super exciting. I mean, maybe you do, but I’d guess that you’re not hosting Friday night cocktail parties about how to backup your files in the cloud.
Most of the time when you’re backing up files, you have to sit and wait for them to upload, sync and then finally finish storing. Snoooooreeee!
Plus, if you used to do it the old-fashioned way, you would need to store these files on your hard drive. For someone like my mom, who has no idea what the ‘cloud’ exactly is, storing files virtually seems like a completely foreign and scary concept. Getting her to text on the iPhone was a hard enough task!
Needless to say, there is a lot of education that goes into convincing people why to use a service like this, especially around the how-to’s, privacy concerns, product tools, tips and tricks, and more.
Dropbox’s campaign
None of this sounds fun, but what has Dropbox done? They have successfully managed to pull off a fun and cool voice that actually makes cloud storage sound interesting.
Dropbox understands the importance of connecting with their audience, even if storage is a pretty boring topic. Take a look at this email above. Notice how they’ve used a customer pain point to help educate their customers?
Instead of using a boring scripted ‘how-to’ use Dropbox with your mobile device, they’ve made it short, fun and engaging.
Let’s look at their language. Their message is conversational. Even using simple phrases like ‘Happy syncing!’, and ‘Don’t worry’ gives Dropbox a character that you can connect with. No, they aren’t just a boring cloud storage service, but they are actually people who are trying to make your life easier – insert smiley emoticon here!
Now, let’s look at the image. The stick figures also help to give Dropbox a personality. With a compelling little cartoon, Dropbox is telling a story, and if you’ve had the same problem, then you know what the poor little guy on the right feels like when carrying all of those boxes.
See? Cloud storage doesn’t need to be boring or full of technical words that the average user doesn’t understand. Their message is simple, it makes sense, and the cute little stick figures make you like Dropbox for keeping it real.
Pro Tip- fun explainer videos are fantastic for teaching your audience about your product while keeping their attention. Here’s an example from SquareHook about their drag-and-drop website builder
Useful Content is Always Key
Not every marketing campaign is going to be a hit like Gangnam and you shouldn’t try for that anyway. You also don’t need to be a content marketing master to have success.
At the end of the day, you’re trying to sell a service that is necessary for your target audience, so why not provide useful information? Take a step back from your content brainstorming sessions, and try imagining a content strategy that focuses around why YOUR brand was created.
What is your company’s story? And what are you trying to tell your audience at the most basic level?
Don’t get stuck on trying to sell the products and services that you offer, and instead take a look at your company’s mission. This is always good place to get clues about what is useful to your customers.
Underwater Audio campaign
For example, the company Underwater Audio creates products for swimmers, but is also becoming a hub for swimmers to learn more about techniques, gear, and news. The addition of blog content has sparked their social media community, members of which now frequently purchase from their website.
Another great place to start is by trying to answer questions that your current customers have. Your customers are obviously struggling with something, so why not put together useful tools and tricks for them to get their business on track?
One idea to do this is by answering your client’s questions. Sit down with your Sales Team and have an open discussion about what their conversations are like when going through a sale:
• What are their clients concerns? Is it price? Is it the long-term reliability of this service? Or maybe it’s a concern about a product feature
• You get the idea. Create a list of concerns, and then use these to create content. It’s going to be meaningful and important, even for those people who aren’t your customers yet. After all, relieving your customers pain means that you’ll gain a fan.
If you don’t have a good idea of what their top questions are, then you can do a couple of things. You can send a survey to your clients to understand what their top questions and concerns are.
Or, you can also work with your best clients to find out why they love your product or service, and why they decided to choose you over other providers. This is a really smart and simple way to get to the heart of the matter.
Plus, stroking your client’s ego is never a bad thing!
Warm Leads Won’t Find Your Content Boring
Last, but certainly not least: Even if you’re having a hard time making your content sexy, the bottom line is that warm leads won’t find your content boring. If anything, they need you as a resource to improve their business. If they are trying to find a solution, and you have a solution, they are going to do their due diligence to make sure that you REALLY know what you’re talking about.
Focus on making your content useful and fun for your readers. Adding a little personality to your brand and including stories about other customers who have had similar pain points are going to make you stand out as a leader in what you do.
Final Thoughts: Don’t be afraid… to get a little hilarious
• Don’t give into the snoozefest that is your industry. As much as it excites you, don’t be fooled. Your prospects and customers think you’re totally boring. You know what will be your power tool? Humour.
• Be shamelessly funny. And if you’re worried you’ll offend someone?
• Stop. People like funny. Humour and hilarity will help you win hearts.
Examples of creative content ideas show it is possible
Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it?
Folks who work in ‘boring’ industries have an added challenge.
Let’s say you are a marketing specialist in insurance or for a mortgage bank. Even if your company and services are important, these topics have snoozefest written all over them.
The good news is that there are some simple tactics you can use to make your marketing campaigns more exciting.
Create a Voice with an Attitude
Creating a brand voice is nothing new or at least it shouldn’t be if you write content for your company! Some of the most influential brands have created strong voices that their audiences connect with. Just think of some of today’s largest companies – Coca-Cola, Salesforce, Apple. You can imagine exactly what they sound AND look like.
But, imagine that your company doesn’t have a fun or sexy product. Let’s look at Dropbox for example.
Now, most of you probably don’t find cloud file storage and sharing super exciting. I mean, maybe you do, but I’d guess that you’re not hosting Friday night cocktail parties about how to backup your files in the cloud.
Most of the time when you’re backing up files, you have to sit and wait for them to upload, sync and then finally finish storing. Snoooooreeee!
Plus, if you used to do it the old-fashioned way, you would need to store these files on your hard drive. For someone like my mom, who has no idea what the ‘cloud’ exactly is, storing files virtually seems like a completely foreign and scary concept. Getting her to text on the iPhone was a hard enough task!
Needless to say, there is a lot of education that goes into convincing people why to use a service like this, especially around the how-to’s, privacy concerns, product tools, tips and tricks, and more.
Dropbox’s campaign
None of this sounds fun, but what has Dropbox done? They have successfully managed to pull off a fun and cool voice that actually makes cloud storage sound interesting.
Dropbox understands the importance of connecting with their audience, even if storage is a pretty boring topic. Take a look at this email above. Notice how they’ve used a customer pain point to help educate their customers?
Instead of using a boring scripted ‘how-to’ use Dropbox with your mobile device, they’ve made it short, fun and engaging.
Let’s look at their language. Their message is conversational. Even using simple phrases like ‘Happy syncing!’, and ‘Don’t worry’ gives Dropbox a character that you can connect with. No, they aren’t just a boring cloud storage service, but they are actually people who are trying to make your life easier – insert smiley emoticon here!
Now, let’s look at the image. The stick figures also help to give Dropbox a personality. With a compelling little cartoon, Dropbox is telling a story, and if you’ve had the same problem, then you know what the poor little guy on the right feels like when carrying all of those boxes.
See? Cloud storage doesn’t need to be boring or full of technical words that the average user doesn’t understand. Their message is simple, it makes sense, and the cute little stick figures make you like Dropbox for keeping it real.
Pro Tip- fun explainer videos are fantastic for teaching your audience about your product while keeping their attention. Here’s an example from SquareHook about their drag-and-drop website builder
Useful Content is Always Key
Not every marketing campaign is going to be a hit like Gangnam and you shouldn’t try for that anyway. You also don’t need to be a content marketing master to have success.
At the end of the day, you’re trying to sell a service that is necessary for your target audience, so why not provide useful information? Take a step back from your content brainstorming sessions, and try imagining a content strategy that focuses around why YOUR brand was created.
What is your company’s story? And what are you trying to tell your audience at the most basic level?
Don’t get stuck on trying to sell the products and services that you offer, and instead take a look at your company’s mission. This is always good place to get clues about what is useful to your customers.
Underwater Audio campaign
For example, the company Underwater Audio creates products for swimmers, but is also becoming a hub for swimmers to learn more about techniques, gear, and news. The addition of blog content has sparked their social media community, members of which now frequently purchase from their website.
Another great place to start is by trying to answer questions that your current customers have. Your customers are obviously struggling with something, so why not put together useful tools and tricks for them to get their business on track?
One idea to do this is by answering your client’s questions. Sit down with your Sales Team and have an open discussion about what their conversations are like when going through a sale:
• What are their clients concerns? Is it price? Is it the long-term reliability of this service? Or maybe it’s a concern about a product feature
• You get the idea. Create a list of concerns, and then use these to create content. It’s going to be meaningful and important, even for those people who aren’t your customers yet. After all, relieving your customers pain means that you’ll gain a fan.
If you don’t have a good idea of what their top questions are, then you can do a couple of things. You can send a survey to your clients to understand what their top questions and concerns are.
Or, you can also work with your best clients to find out why they love your product or service, and why they decided to choose you over other providers. This is a really smart and simple way to get to the heart of the matter.
Plus, stroking your client’s ego is never a bad thing!
Warm Leads Won’t Find Your Content Boring
Last, but certainly not least: Even if you’re having a hard time making your content sexy, the bottom line is that warm leads won’t find your content boring. If anything, they need you as a resource to improve their business. If they are trying to find a solution, and you have a solution, they are going to do their due diligence to make sure that you REALLY know what you’re talking about.
Focus on making your content useful and fun for your readers. Adding a little personality to your brand and including stories about other customers who have had similar pain points are going to make you stand out as a leader in what you do.
Final Thoughts: Don’t be afraid… to get a little hilarious
• Don’t give into the snoozefest that is your industry. As much as it excites you, don’t be fooled. Your prospects and customers think you’re totally boring. You know what will be your power tool? Humour.
• Be shamelessly funny. And if you’re worried you’ll offend someone?
• Stop. People like funny. Humour and hilarity will help you win hearts.
Sedang diterjemahkan, harap tunggu..
Bahasa lainnya
Dukungan alat penerjemahan: Afrikans, Albania, Amhara, Arab, Armenia, Azerbaijan, Bahasa Indonesia, Basque, Belanda, Belarussia, Bengali, Bosnia, Bulgaria, Burma, Cebuano, Ceko, Chichewa, China, Cina Tradisional, Denmark, Deteksi bahasa, Esperanto, Estonia, Farsi, Finlandia, Frisia, Gaelig, Gaelik Skotlandia, Galisia, Georgia, Gujarati, Hausa, Hawaii, Hindi, Hmong, Ibrani, Igbo, Inggris, Islan, Italia, Jawa, Jepang, Jerman, Kannada, Katala, Kazak, Khmer, Kinyarwanda, Kirghiz, Klingon, Korea, Korsika, Kreol Haiti, Kroat, Kurdi, Laos, Latin, Latvia, Lituania, Luksemburg, Magyar, Makedonia, Malagasi, Malayalam, Malta, Maori, Marathi, Melayu, Mongol, Nepal, Norsk, Odia (Oriya), Pashto, Polandia, Portugis, Prancis, Punjabi, Rumania, Rusia, Samoa, Serb, Sesotho, Shona, Sindhi, Sinhala, Slovakia, Slovenia, Somali, Spanyol, Sunda, Swahili, Swensk, Tagalog, Tajik, Tamil, Tatar, Telugu, Thai, Turki, Turkmen, Ukraina, Urdu, Uyghur, Uzbek, Vietnam, Wales, Xhosa, Yiddi, Yoruba, Yunani, Zulu, Bahasa terjemahan.
- I want english, hungarian and indonesian
- Please
- ia... Kamu belajar bahasa Indonesia dima
- Thanks.you too
- anak anak
- Santai seperti di pantai
- PLEASE FIN ENCLOSED A LETTER
- Thanks.You too.
- PLEASE FIND ENCLOSED A LETTER
- Kalau raga disni tapi hati disana terus
- Pacar yang baik itu anak bungsu
- Tentang perasaan saya
- Hidup itu nyantai aja
- potongan
- tetapi tidak sebanyak kamu serang bangun
- Perasaan apa yang kamu rasakan ?
- ENCLOSED A LETTER
- i studY
- And here's the money.By the way,when doe
- seperti di area
- udah makan
- I dream that here was you, and can not s
- I need a ticket,please
