BUSINESS CASES AND INTERACTIVE SESS

BUSINESS CASES AND INTERACTIVE SESSIONS
Here are some of the business firms you will find described in the cases and Interactive Sessions of this book:
Chapter 1: Information Systems in Global Business Today
The New Yankee Stadium Looks to the Future
MIS in Your Pocket
UPS Competes Globally with Information Technology
What’s the Buzz on Smart Grids?
Chapter 2: Global E-Business and Collaboration
America’s Cup 2010: USA Wins with Information Technology
Domino’s Sizzles with Pizza Tracker
Virtual Meetings: Smart Management
Collaboration and Innovation at Procter & Gamble
Chapter 3: Information Systems, Organizations, and Strategy
Verizon or AT&T—Which Company Has the Best Digital Strategy?
How Much Do Credit Card Companies Know About You?
Is the iPad a Disruptive Technology?
Will TV Succumb to the Internet?
Chapter 4: Ethical and Social Issues in Information Systems
Behavioral Targeting And Your Privacy: You’re the Target
The Perils of Texting
Too Much Technology
When Radiation Therapy Kills
Chapter 5: IT Infrastructure and Emerging Technologies
BART Speeds Up with a New IT Infrastructure
New to the Touch
Is Green Computing Good for Business?
Salesforce.com: Cloud Services Go Mainstream
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
RR Donnelley Tries to Master Its Data
What Can Businesses Learn from Text Mining?
Credit Bureau Errors—Big People Problems
The Terror Watch List Database’s Troubles Continue
Chapter 7: Telecommunications, the Internet and Wireless Technology
Hyundai Heavy Industries Creates a Wireless Shipyard
The Battle Over Net Neutrality
Monitoring Employees on Networks: Unethical or Good Business?
Google, Apple, and Microsoft Struggle for Your Internet Experience
Chapter 8: Securing Information Systems
You’re On Facebook? Watch Out!
When Antivirus Software Cripples Your Computers
How Secure Is the Cloud?
Are We Ready for Cyberwarfare?
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Cannondale Learns to Manage a Global Supply Chain
Southwest Airlines Takes Off with Better Supply Chain Management
Enterprise Applications Move to the Cloud
Border States Industries Fuels Rapid Growth with ERP
Chapter 10: E-Commerce: Digital Markets, Digital Goods
4Food: Burgers Go Social
Twitter Searches for a Business Model
Facebook: Managing Your Privacy for Their Profit
Amazon vs. Walmart: Which Giant Will Dominate E-commerce?
Chapter 11: Managing Knowledge
Canadian Tire Keeps the Wheels Rolling With Knowledge Management Systems
Augmented Reality: Reality Gets Better
The Flash Crash: Machines Gone Wild?
San Francisco Public Utilities Commission Preserves Expertise with Better Knowledge Management
Chapter 12: Enhancing Decision Making
What to Sell? What Price to Charge? Ask the Data
Data-Driven Schools
Piloting Valero with Real-time Management
Does CompStat Reduce Crime?
Chapter 13: Building Information Systems
CIMB Group Redesigns Its Account Opening Process
Can Business Process Management Make a Difference?
Zimbra Zooms Ahead with OneView
Are Electronic Medical Records a Cure for Health Care?
Chapter 14: Managing Projects
Coca-Cola: “Opening Happiness” with a New Project Management System
DTS Systems Scores with Scrum and Application Lifecycle Management
Motorola Turns to Project Portfolio Management
JetBlue and WestJet: A Tale of Two IS Projects
Chapter 15: Managing Global Systems
3M: Sticky Film and Scratchy Things That Sell Around the World
Fonterra: Managing the World’s Milk Trade
How Cell Phones Support Economic Development
WR Grace Consolidates Its General Ledger System
This page intentionally left blank
Preface
We wrote this book for business school students who want an in-depth look at
how today's business firms use information technologies and systems to
achieve corporate objectives. Information systems are one of the major tools
available to business managers for achieving operational excellence, developing
new products and services, improving decision making, and achieving competitive
advantage. Students will find here the most up-to-date and comprehensive
overview of information systems used by business firms today.
When interviewing potential employees, business firms often look for new
hires who know how to use information systems and technologies for achieving
bottom-line business results. Regardless of whether a student is an accounting,
finance, management, operations management, marketing, or information systems
major, the knowledge and information found in this book will be valuable
throughout a business career.
xxi
WHAT’S NEW IN THIS EDITION
CURRENCY
The 12th edition features all new opening, closing, and Interactive Session
cases. The text, figures, tables, and cases have been updated through November
2010 with the latest sources from industry and MIS research.
NEW FEATURES
• Thirty video case studies (2 per chapter) and 15 instructional videos are
available online.
• Additional discussion questions are provided in each chapter.
• Management checklists are found throughout the book; they are designed to
help future managers make better decisions.
NEW TOPICS
• Expanded coverage of business intelligence and business analytics
• Collaboration systems and tools
• Cloud computing
• Cloud-based software services and tools
• Windows 7 and mobile operating systems
• Emerging mobile digital platform
• Office 2010 and Google Apps
• Green computing
• 4G networks
• Network neutrality
• Identity management
xxii Preface
WHAT’S NEW IN MIS
Plenty. A continuing stream of information technology innovations is transforming
the traditional business world. What makes the MIS field the most
exciting area of study in schools of business is this continuous change in technology,
management, and business processes. (Chapter 1 describes these
changes in more detail.)
Examples of transforming technologies include the emergence of cloud computing,
the growth of a mobile digital business platform based on smartphones,
netbook computers, and, not least, the use of social networks by managers to
achieve business objectives. Most of these changes have occurred in the last
few years. These innovations enable entrepreneurs and innovative traditional
firms to create new products and services, develop new business models, and
transform the day-to-day conduct of business. In the process, some old businesses,
even entire industries, are being destroyed while new businesses are
springing up.
For instance, the emergence of online music stores—driven by millions of
consumers who prefer iPods and MP3 players—has forever changed the older
business model of distributing music on physical devices, such as records and
CDs, and then selling them in retail stores. Say goodbye to your local music
store! Streaming Hollywood movies from Netflix is transforming the old model
of distributing films through theaters and then through DVD rentals at physical
stores. Say goodbye to Blockbuster! The growth of cloud computing, and huge
data centers, along with high-speed broadband connections to the home support
these business model changes.
E-commerce is back, generating over $255 billion in revenue in 2010 and estimated
to grow to over $354 billion by 2014. Amazon's revenue grew 39 percent
in the 12-month period ending June 30, 2010, despite the recession, while
offline retail grew by 5 percent. E-commerce is changing how firms design, produce,
and deliver their products and services. E-commerce has reinvented itself
again, disrupting the traditional marketing and advertising industry and putting
major media and content firms in jeopardy. Facebook and other social networking
sites such as YouTube, Twitter, and Second Life exemplify the new face
of e-commerce in the twenty-first century. They sell services. When we think of
e-commerce, we tend to think of selling physical products. While this iconic
vision of e-commerce is still very powerful and the fastest growing form of
retail in the U.S., cropping up alongside is a whole new value stream based on
selling services, not goods. Information systems and technologies are the foundation
of this new services-based e-commerce.
Likewise, the management of business firms has changed: With new mobile
smartphones, high-speed Wi-Fi networks, and wireless laptop computers,
• Augmented reality
• Search engine optimization (SEO)
• Freemium pricing models in e-commerce
• Crowdsourcing and the wisdom of crowds
• E-commerce revenue models
• Building an e-commerce Web site
• Business process management
• Security issues for cloud and mobile platforms
Preface xxiii
remote salespeople on the road are only seconds away from their managers'
questions and oversight. Managers on the move are in direct, continuous contact
with their employees. The growth of enterprise-wide information systems
with extraordinarily rich data means that managers no longer operate in a fog of
confusion, but instead have online, nearly instant access to the important information
they need for accurate and timely decisions. In addition to their public
uses on the Web, wikis and blogs are becoming important corporate tools for
communication, collaboration, and information sharing.
THE 12TH EDITION: THE COMPREHENSIVE SOLUTION
FOR THE MIS CURRICULUM
Since its inception, this text has helped to define the MIS course around the
globe. This edition continues to be authoritative, but is also more customizable,
flexible, and geared to meeting the needs of different colleges, universities, and
individual instructors. This book is now part of a complete learning package
that includes the core text and an extensive offering of supplemental materials
on the Web.
The core text consists of 15 chapters with hands-on projects covering essential
topics in MIS. An important part of the core text is the Video Case Study and
Instructional Video package: 30 video case studies (2 video cases per chapter)
plus 15 instructional videos that illustrate b

Hasil (Bahasa Indonesia) 1:

KASUS BISNIS DAN SESI INTERAKTIFBerikut adalah beberapa perusahaan bisnis Anda akan menemukan dijelaskan dalam kasus-kasus dan sesi interaktif kitab ini:Bab 1: Informasi sistem bisnis Global hari iniStadion Yankee baru terlihat untuk masa depanMIS di saku AndaUPS bersaing secara global dengan teknologi informasiApa itu Buzz pada Smart Grid?Bab 2: E-Bisnis Global dan kolaborasiAmerica's Cup 2010: USA menang dengan teknologi informasiDomino Sizzles dengan Pizza TrackerPertemuan Virtual: Smart manajemenKerjasama dan inovasi di Procter & GambleBab 3: Sistem informasi, organisasi dan strategiVerizon atau AT & T-perusahaan yang memiliki strategi Digital terbaik?Berapa banyak perusahaan kartu kredit Do tahu tentang Anda?IPad adalah teknologi mengganggu?Akan menyerah TV Internet?Bab 4: Isu-isu sosial dan etis dalam sistem informasiPerilaku penargetan dan privasi Anda: Anda TargetBahaya TextingTerlalu banyak teknologiKapan terapi radiasi membunuhBab 5: Infrastruktur TI dan Emerging TechnologiesBART mempercepat dengan infrastruktur TI baruBaru untuk menyentuhGreen komputasi baik untuk bisnis?Salesforce.com bahasa Indonesia: Awan layanan pergi MainstreamBab 6: Dasar-dasar intelijen bisnis: database dan manajemen informasiRR Donnelley mencoba untuk menguasai DataApa yang dapat Pelajari bisnis dari penambangan teks?Biro Kredit kesalahan-masalah orang-orang besarThe Terror Watch List Database’s Troubles ContinueChapter 7: Telecommunications, the Internet and Wireless TechnologyHyundai Heavy Industries Creates a Wireless ShipyardThe Battle Over Net NeutralityMonitoring Employees on Networks: Unethical or Good Business?Google, Apple, and Microsoft Struggle for Your Internet ExperienceChapter 8: Securing Information SystemsYou’re On Facebook? Watch Out!When Antivirus Software Cripples Your ComputersHow Secure Is the Cloud?Are We Ready for Cyberwarfare?Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise ApplicationsCannondale Learns to Manage a Global Supply ChainSouthwest Airlines Takes Off with Better Supply Chain ManagementEnterprise Applications Move to the CloudBorder States Industries Fuels Rapid Growth with ERPChapter 10: E-Commerce: Digital Markets, Digital Goods4Food: Burgers Go SocialTwitter Searches for a Business ModelFacebook: Managing Your Privacy for Their ProfitAmazon vs. Walmart: Which Giant Will Dominate E-commerce?Chapter 11: Managing KnowledgeCanadian Tire Keeps the Wheels Rolling With Knowledge Management SystemsAugmented Reality: Reality Gets BetterThe Flash Crash: Machines Gone Wild?San Francisco Public Utilities Commission Preserves Expertise with Better Knowledge ManagementChapter 12: Enhancing Decision MakingWhat to Sell? What Price to Charge? Ask the DataData-Driven SchoolsPiloting Valero with Real-time ManagementDoes CompStat Reduce Crime?Chapter 13: Building Information SystemsCIMB Group Redesigns Its Account Opening ProcessCan Business Process Management Make a Difference?Zimbra Zooms Ahead with OneViewAre Electronic Medical Records a Cure for Health Care?Chapter 14: Managing ProjectsCoca-Cola: “Opening Happiness” with a New Project Management SystemDTS Systems Scores with Scrum and Application Lifecycle ManagementMotorola Turns to Project Portfolio ManagementJetBlue and WestJet: A Tale of Two IS ProjectsChapter 15: Managing Global Systems3M: Sticky Film and Scratchy Things That Sell Around the WorldFonterra: Managing the World’s Milk TradeHow Cell Phones Support Economic DevelopmentWR Grace Consolidates Its General Ledger SystemThis page intentionally left blankPrefaceWe wrote this book for business school students who want an in-depth look athow today's business firms use information technologies and systems toachieve corporate objectives. Information systems are one of the major toolsavailable to business managers for achieving operational excellence, developingnew products and services, improving decision making, and achieving competitiveadvantage. Students will find here the most up-to-date and comprehensiveoverview of information systems used by business firms today.When interviewing potential employees, business firms often look for newhires who know how to use information systems and technologies for achievingbottom-line business results. Regardless of whether a student is an accounting,finance, management, operations management, marketing, or information systemsmajor, the knowledge and information found in this book will be valuablethroughout a business career.xxiWHAT’S NEW IN THIS EDITIONCURRENCYThe 12th edition features all new opening, closing, and Interactive Sessioncases. The text, figures, tables, and cases have been updated through November2010 with the latest sources from industry and MIS research.NEW FEATURES• Thirty video case studies (2 per chapter) and 15 instructional videos areavailable online.• Additional discussion questions are provided in each chapter.• Management checklists are found throughout the book; they are designed tohelp future managers make better decisions.NEW TOPICS• Expanded coverage of business intelligence and business analytics• Collaboration systems and tools• Cloud computing• Cloud-based software services and tools• Windows 7 and mobile operating systems• Emerging mobile digital platform• Office 2010 and Google Apps• Green computing• 4G networks• Network neutrality• Identity managementxxii PrefaceWHAT’S NEW IN MISPlenty. A continuing stream of information technology innovations is transformingthe traditional business world. What makes the MIS field the mostexciting area of study in schools of business is this continuous change in technology,management, and business processes. (Chapter 1 describes these
changes in more detail.)
Examples of transforming technologies include the emergence of cloud computing,
the growth of a mobile digital business platform based on smartphones,
netbook computers, and, not least, the use of social networks by managers to
achieve business objectives. Most of these changes have occurred in the last
few years. These innovations enable entrepreneurs and innovative traditional
firms to create new products and services, develop new business models, and
transform the day-to-day conduct of business. In the process, some old businesses,
even entire industries, are being destroyed while new businesses are
springing up.
For instance, the emergence of online music stores—driven by millions of
consumers who prefer iPods and MP3 players—has forever changed the older
business model of distributing music on physical devices, such as records and
CDs, and then selling them in retail stores. Say goodbye to your local music
store! Streaming Hollywood movies from Netflix is transforming the old model
of distributing films through theaters and then through DVD rentals at physical
stores. Say goodbye to Blockbuster! The growth of cloud computing, and huge
data centers, along with high-speed broadband connections to the home support
these business model changes.
E-commerce is back, generating over $255 billion in revenue in 2010 and estimated
to grow to over $354 billion by 2014. Amazon's revenue grew 39 percent
in the 12-month period ending June 30, 2010, despite the recession, while
offline retail grew by 5 percent. E-commerce is changing how firms design, produce,
and deliver their products and services. E-commerce has reinvented itself
again, disrupting the traditional marketing and advertising industry and putting
major media and content firms in jeopardy. Facebook and other social networking
sites such as YouTube, Twitter, and Second Life exemplify the new face
of e-commerce in the twenty-first century. They sell services. When we think of
e-commerce, we tend to think of selling physical products. While this iconic
vision of e-commerce is still very powerful and the fastest growing form of
retail in the U.S., cropping up alongside is a whole new value stream based on
selling services, not goods. Information systems and technologies are the foundation
of this new services-based e-commerce.
Likewise, the management of business firms has changed: With new mobile
smartphones, high-speed Wi-Fi networks, and wireless laptop computers,
• Augmented reality
• Search engine optimization (SEO)
• Freemium pricing models in e-commerce
• Crowdsourcing and the wisdom of crowds
• E-commerce revenue models
• Building an e-commerce Web site
• Business process management
• Security issues for cloud and mobile platforms
Preface xxiii
remote salespeople on the road are only seconds away from their managers'
questions and oversight. Managers on the move are in direct, continuous contact
with their employees. The growth of enterprise-wide information systems
with extraordinarily rich data means that managers no longer operate in a fog of
confusion, but instead have online, nearly instant access to the important information
they need for accurate and timely decisions. In addition to their public
uses on the Web, wikis and blogs are becoming important corporate tools for
communication, collaboration, and information sharing.
THE 12TH EDITION: THE COMPREHENSIVE SOLUTION
FOR THE MIS CURRICULUM
Since its inception, this text has helped to define the MIS course around the
globe. This edition continues to be authoritative, but is also more customizable,
flexible, and geared to meeting the needs of different colleges, universities, and
individual instructors. This book is now part of a complete learning package
that includes the core text and an extensive offering of supplemental materials
on the Web.
The core text consists of 15 chapters with hands-on projects covering essential
topics in MIS. An important part of the core text is the Video Case Study and
Instructional Video package: 30 video case studies (2 video cases per chapter)
plus 15 instructional videos that illustrate b

Hasil (Bahasa Indonesia) 2:

KASUS BISNIS DAN SESI INTERAKTIF
Berikut adalah beberapa perusahaan bisnis Anda akan menemukan dijelaskan dalam kasus dan Interaktif Sesi buku ini:
Bab 1: Sistem Informasi Bisnis Global Hari
Stadion New Yankee Tampak ke Masa Depan
MIS di Pocket Anda
UPS bersaing global dengan Teknologi Informasi
Apa Buzz di Smart Grids?
Bab 2: global E-Bisnis dan Kolaborasi
Piala Amerika 2010: USA Wins dengan Teknologi Informasi
Domino Sizzles dengan Pizza Tracker
Rapat virtual: Cerdas Manajemen
Kolaborasi dan Inovasi di Procter & Gamble
Bab 3: Sistem Informasi , Organisasi, dan Strategi
? Verizon atau AT & T-mana Perusahaan Memiliki Strategi Digital Terbaik
Berapa Banyak Do Perusahaan kartu kredit Tahu Tentang Anda?
Apakah iPad Teknologi Mengganggu?
Will TV menyerah Internet?
Bab 4: Etika dan Masalah Sosial di Informasi sistem
perilaku Target dan Privasi Anda: Kau Target
The Perils of Texting
Terlalu Banyak Technology
Ketika Terapi Radiasi Tewaskan
Bab 5: Infrastruktur IT dan Emerging Technologies
BART Kecepatan Up dengan IT Baru Infrastruktur
Baru Sentuh
Apakah Green Computing Baik untuk Bisnis?
Salesforce.com: Layanan Cloud Go Mainstream
Bab 6: Yayasan Business Intelligence: database dan Informasi Manajemen
RR Donnelley Mencoba Guru data Its
Apa yang Bisa Bisnis Belajar dari Mining Text?
Biro Kredit Kesalahan-Big Masalah Orang
Troubles Teror Watch List database Lanjutkan
Bab 7: Telekomunikasi, Internet dan Teknologi nirkabel
Hyundai Heavy Industries Membuat Shipyard Wireless
Pertempuran Lebih Netralitas Bersih
Pemantauan Karyawan di Jaringan: Tidak Etis atau Good Business
Google, Apple, dan Microsoft Perjuangan untuk Pengalaman Internet Anda
Bab 8: Mengamankan Sistem Informasi
Anda ' ulang Di Facebook? Watch Out!
Ketika Antivirus Software melumpuhkan Komputer Anda
Cara Aman Apakah Cloud?
Apakah Kita Siap untuk Cyberwarfare?
Bab 9: Mencapai Keunggulan Operasional dan Customer Intimacy: Aplikasi Perusahaan
Cannondale Learns Mengelola Global Supply Chain
Southwest Airlines Membawa Off dengan Pasokan Lebih Baik Chain Management
Aplikasi perusahaan Pindah ke Cloud
Bahan Bakar Perbatasan Negara Industri Pertumbuhan cepat dengan ERP
Bab 10: E-Commerce: Pasar Digital, Digital Barang
4food: Burgers Go Social
Searches Twitter untuk Model Bisnis
Facebook: Mengelola Privasi Anda untuk mereka Profit
Amazon vs Walmart: yang Raksasa Akan Mendominasi E-commerce?
Bab 11: Mengelola Pengetahuan
Canadian Tire Menjaga Roda bergulir dengan Sistem Manajemen Pengetahuan
Augmented Reality: Reality Gets Better
The flash Kecelakaan: Mesin Gone Wild
San Francisco Utilitas Umum Komisi Melindungi Keahlian dengan Manajemen Pengetahuan yang lebih baik
Bab 12 : Meningkatkan Pengambilan Keputusan
Apa yang harus Jual? Apa Harga Mengisi? Meminta data
data-Driven Sekolah
Uji Coba Valero dengan Manajemen Real-time
Apakah CompStat Mengurangi Kejahatan?
Bab 13: Membangun Sistem Informasi
CIMB Group pendesainan ulang Its Akun Proses Pembukaan
Bisa Manajemen Proses Bisnis Membuat Perbedaan?
Zimbra Memperbesar depan dengan Oneview
Are Electronic Medical Records sebuah Cure untuk Kesehatan?
Bab 14: Mengelola Proyek
Coca-Cola: "Happiness Membuka" dengan New Project Management System
DTS Sistem Skor dengan Scrum dan Aplikasi Lifecycle Management
Motorola Ternyata untuk Portofolio Proyek Manajemen
JetBlue dan WestJet: A Tale of Two IS Proyek
Bab 15: Mengelola global Sistem
3M: Sticky Film dan gatal Hal yang menjual di Seluruh Dunia
Fonterra: Mengelola Dunia Susu Trade
Bagaimana Telepon Seluler Dukungan Ekonomi Pembangunan
WR Grace mengkonsolidasikan Its General Ledger Sistem
halaman ini sengaja dikosongkan
Kata Pengantar
Kami menulis buku ini untuk sekolah bisnis siswa yang ingin mendalam melihat
bagaimana perusahaan bisnis saat ini menggunakan teknologi informasi dan sistem untuk
mencapai tujuan perusahaan. Sistem informasi adalah salah satu alat utama
yang tersedia untuk manajer bisnis untuk mencapai keunggulan operasional, mengembangkan
produk dan layanan baru, meningkatkan pengambilan keputusan, dan mencapai kompetitif
keuntungan. Siswa akan menemukan di sini yang paling up-to-date dan komprehensif
gambaran dari sistem informasi yang digunakan oleh perusahaan bisnis saat ini.
Ketika mewawancarai calon karyawan, perusahaan bisnis sering mencari baru
karyawan yang tahu bagaimana menggunakan sistem informasi dan teknologi untuk mencapai
bisnis bottom-line hasil. Terlepas dari apakah seorang siswa adalah akuntansi,
keuangan, manajemen, manajemen operasi, pemasaran, atau sistem informasi
utama, pengetahuan dan informasi yang ditemukan dalam buku ini akan berharga
sepanjang karir bisnis.
Xxi
APA YANG BARU DI EDISI INI
MATA UANG
Fitur edisi 12 semua pembukaan baru, penutupan, dan Sesi Interaktif
kasus. Teks, gambar, tabel, dan kasus telah diperbarui sampai November
2010 dengan sumber terbaru dari industri dan penelitian MIS.
FITUR BARU
• Tiga puluh studi kasus video (2 per bab) dan 15 video instruksional yang
tersedia secara online.
• Pertanyaan-pertanyaan diskusi tambahan yang disediakan di setiap bab.
• daftar periksa Manajemen ditemukan di seluruh buku ini; mereka dirancang untuk
membantu manajer masa depan membuat keputusan yang lebih baik.
TOPIK BARU
• Expanded cakupan intelijen bisnis dan analisis bisnis
• sistem Kolaborasi dan alat
• Cloud computing
layanan berbasis software Cloud • dan alat
• Windows 7 dan sistem operasi mobile
• Muncul Platform mobile digital
• Office 2010 dan Google Apps
komputasi • Hijau
• jaringan 4G
• Jaringan netralitas
• manajemen Identitas
xxii Pengantar
APA YANG BARU DI MIS
Banyak. Aliran terus inovasi teknologi informasi adalah mengubah
dunia bisnis tradisional. Apa yang membuat bidang MIS paling
daerah menarik dari studi di sekolah bisnis adalah perubahan terus-menerus dalam teknologi,
proses manajemen, dan bisnis. (Bab 1 menjelaskan ini
perubahan secara lebih rinci.)
Contoh teknologi mengubah meliputi munculnya komputasi awan,
pertumbuhan platform bisnis mobile digital berdasarkan pada smartphone,
komputer netbook, dan, paling tidak, penggunaan jaringan sosial dengan manajer untuk
mencapai tujuan bisnis. Sebagian besar perubahan ini terjadi di babak
beberapa tahun. Inovasi ini memungkinkan pengusaha dan tradisional inovatif
perusahaan untuk menciptakan produk dan layanan baru, mengembangkan model bisnis baru, dan
mengubah hari-hari pelaksanaan bisnis. Dalam proses ini, beberapa bisnis lama,
bahkan seluruh industri, sedang dihancurkan sementara bisnis baru
bermunculan.
Misalnya, munculnya toko-didorong musik online oleh jutaan
konsumen yang lebih memilih iPod dan MP3 player-telah selamanya mengubah tua
bisnis model mendistribusikan musik pada perangkat fisik, seperti catatan dan
CD, dan kemudian menjual mereka di toko-toko ritel. Ucapkan selamat tinggal pada musik lokal Anda
toko! Streaming film Hollywood, dari Netflix adalah mengubah model lama
dari penyebaran film melalui teater dan kemudian melalui penyewaan DVD di fisik
toko. Ucapkan selamat tinggal pada Blockbuster! Pertumbuhan komputasi awan, dan besar
pusat data, bersama dengan koneksi broadband berkecepatan tinggi untuk rumah mendukung
perubahan model bisnis ini.
E-commerce adalah kembali, menghasilkan lebih dari $ 255.000.000.000 pendapatan pada tahun 2010 dan diperkirakan
akan meningkat menjadi lebih dari $ 354.000.000.000 oleh 2014. pendapatan Amazon tumbuh 39 persen
dalam periode 12 bulan yang berakhir 30 Juni 2010, meskipun resesi, sementara
secara offline ritel tumbuh sebesar 5 persen. E-commerce adalah mengubah cara perusahaan desain, memproduksi,
dan memberikan produk dan layanan mereka. E-commerce telah diciptakan kembali sendiri
lagi, mengganggu pemasaran tradisional dan industri periklanan dan menempatkan
media utama dan perusahaan konten dalam bahaya. Facebook dan jejaring sosial lainnya
situs seperti YouTube, Twitter, dan Second Life contoh wajah baru
dari e-commerce di abad kedua puluh satu. Mereka menjual jasa. Ketika kita berpikir tentang
e-commerce, kita cenderung berpikir menjual produk fisik. Sementara ikonik ini
visi e-commerce masih sangat kuat dan bentuk yang paling cepat berkembang dari
ritel di AS, tanam bersama adalah value stream baru berdasarkan
layanan penjualan, tidak barang. Sistem informasi dan teknologi merupakan dasar
dari ini baru layanan berbasis e-commerce.
Demikian pula, manajemen perusahaan bisnis telah berubah: Dengan baru ponsel
smartphone, kecepatan tinggi jaringan Wi-Fi, dan komputer laptop nirkabel,
• Augmented reality
• Cari engine optimization (SEO)
• model harga Freemium dalam e-commerce
• Crowdsourcing dan kebijaksanaan orang banyak
• model pendapatan e-commerce
• Membangun e-commerce situs Web
• proses bisnis manajemen
masalah • Keamanan untuk awan dan platform mobile
Kata Pengantar xxiii
penjual jarak jauh di jalan hanya detik dari manajer mereka '
pertanyaan dan pengawasan. Manajer bergerak dalam langsung, kontak terus-menerus
dengan karyawan mereka. Pertumbuhan sistem informasi perusahaan-lebar
dengan data yang luar biasa kaya berarti bahwa manajer tidak lagi beroperasi dalam kabut
kebingungan, tetapi memiliki online, akses hampir instan ke informasi penting
yang mereka butuhkan untuk keputusan yang akurat dan tepat waktu. Selain publik mereka
menggunakan di Web, wiki dan blog menjadi alat perusahaan penting bagi
. Komunikasi, kolaborasi, dan berbagi informasi
THE 12TH EDITION: KOMPREHENSIF SOLUSI
UNTUK MIS KURIKULUM
Sejak awal, teks ini telah membantu untuk menentukan MIS tentu saja di sekitar
dunia. Edisi ini terus menjadi berwibawa, tetapi juga lebih disesuaikan,
fleksibel, dan diarahkan untuk memenuhi kebutuhan berbagai perguruan tinggi, universitas, dan
instruktur individu. Buku ini sekarang merupakan bagian dari paket pembelajaran yang lengkap
yang mencakup teks inti dan persembahan luas bahan tambahan
di Web.
Teks inti terdiri dari 15 bab dengan tangan-proyek yang mencakup penting
topik di MIS. Bagian penting dari teks inti adalah Video Studi Kasus dan
paket Instruksional Video: 30 studi kasus video (2 kasus video per bab)
ditambah 15 video instruksional yang menggambarkan b