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Persuasive writing, is a form of writing in which the writer uses words to convince the reader that the writer's opinion is correct in regards to an issue. Persuasive writing sometimes involves persuading the reader to perform an action, or it may simply consist of an argument or several arguments to align the reader with the writer's point of view. Persuasive writing is one of the most commonly used writing types in the world. Persuasive writers employ many techniques to improve their argument and show support for their claim. Simply put, persuasive writing is "an essay that offers and supports an opinion" in which it helps you talk in a great voice.
This type of writing is often used for advertising copy, which is written in an attempt to get consumers to purchase specific products. It is also a form of writing in which someone tries to get readers to agree with a position. A well-written persuasive piece is supported with a series of facts which help the author argue his or her point. Many authors also include counterpoint arguments in their pieces which they can debunk, showing readers that they have considered both sides of the argument at hand, and that any arguments which could be raised against the side of the written piece could be dismissed. In addition to facts, authors may include anecdotes and hypothetical situations to build a stronger case.
Ethos, logos, and pathos in persuasive writing
By appealing to credibility, writers can make their claims more believable. This is called an appeal to ethos, as defined by Aristotle. The writer builds on his or her ethos by writing with clarity (an important element of style) and eliminating contradictions within the text itself. The writer will be more credible to the target audience if there are no internal errors in syntax and mechanics as well as no factual errors in the subject matter.
Writers can appeal to logic when writing to persuade using the appeal known as logos. This appeal is manifested in the supporting statements for the writer's claim. In most cases, a successful appeal to logos requires tangible evidence, e.g., a quote from acknowledged written material. The writer will appeal to the rationality of the audience.
Possibly the most important appeal for persuasive writers is the appeal to emotions or pathos. "A successful pathetic appeal will put the audience in a suitable mood by addressing their knowledge of or feelings about the subject" (Mendelson). This can be a very effective way to win over an audience!
Most persuasive writing techniques use an effective combination of all three appeals.Not only this, but persuasive writing is used in our everyday lives
Commercial and non-commercial
Persuasive writing could be used for commercial purposes as well as non-commercial purposes. The message of the writer could be about buying a product or service. That would be an example of a commercial purpose. A piece of writing can also convince the reader about non-commercial actions. An example of this would be a writing about minding your health and quit smoking. Marketing companies use persuasive writing a lot to convince their target group. Before they start writing their article they do a lot of research about the target group. They try to find a way to reach their target group and a way to convince their target group. The research can make their persuasive writing very effective.
Traditional structure
Here are the traditional parts of persuasive writing that can be used to strengthen an argument. While these do not have to be followed exactly or in this order, they are helpful in forming the structure in persuasive writing.
• Exordium, or introduction
• Narration, or background statement of the facts
• Partition, or forecast of the topics to be presented
• Conformation, or the confirmation of the piece. In contemporary English classes, this would be called the body of the text.
• Refutation, or discussion of alternatives
• Rhetorical questions, to get the reader thinking.
• Peroration, or a conclusion. It's often helpful to tie the conclusion back to the introduction in order to strengthen your claim..
Why teach persuasive writing?
As children mature as writers, it's important to give them the opportunity to write using a variety of formats. Persuasive writing helps students formulate specific reasons for their opinions, and provides an opportunity to research facts related to their opinions. As students develop an understanding of how writing can influence or change another's thoughts or actions, they can begin to understand the persuasive nature of the marketing they are exposed to through television, the Internet, and other media.
How to teach persuasive writing
1. Have students listen to or read examples of persuasive writing. Together, listen and look for words, phrases and techniques that helped the writer persuade the listener.
2. Brainstorm something that is important to an individual child or the group. Is it extra recess? Another chapter of the read aloud? The potential closing of a library? The more authentic the issue, the more passionately your students will write.
3. Once the important privilege is chosen, have the child (or class) start to list reasons why they should be allowed this privilege. "Just because," and "because I like it" should not be considered valid reasons. Students can work together to generate at least three good reasons to support an argument. This list of persuasive words (44K PDF)* and phrases from the site Teaching Ideas may help get students started.
4. Have students do some research to gather facts or examples that support their reasons.
5. Have students summarize their position.
Here's a persuasive letter written by an elementary school student from Crozet, VA:

Examples
Language Arts
This persuasive writing lesson from ReadWriteThink uses the Beverly Cleary book Emily's Runaway Imagination as the springboard for kids to write letters to a librarian urging the addition of certain titles to the library. A Persuasion Map Planning Sheet (28K PDF)* guides students through steps similar to what is described above.
This resource shows the lifecycle of writing a persuasive letter to a child's parents about where to vacation for the summer. The PDF begins with the brainstorming, moves through drafting, editing, and publishing of the final letter
Health/Science
From Writing Fix, here's a speech writing lesson that uses the mentor text Otto Runs for President in conjunction with the RAFT strategy. In this lesson, students assume to the role of a talking fruit or vegetable. Pretending that there's a "Fruit/Vegetable of the Year" election, the students will create a campaign speech that explains why their fruit/veggie is the best candidate for the job.
The goal of Bubblegum Letters: A Persuasive Writing Activity is to create an authentic writing opportunity that motivates students to write persuasive letters to a target audience. Watch a video of this writing activity in action
Differentiated instruction
For second language learners, students of varying reading skill, students with learning disabilities, and younger learners
• Have students work in small groups to generate their ideas and do the research.
• Offer various suggestions for how students can share their argument: e.g., a debate format, a "soapbox" in the classroom, or letters to the editor of the newspaper
Persuasive Writing Examples
Persuasive writing is writing where you try to convince someone to take a particular issue on a point of voice. Persuasive writing may be designed to convince the reader to take your position on a particular issue or may be designed to convince the reader to take a certain action.
Persuading Readers with Your Writing
Persuasive writing is very common in advertising where marketing professionals try to convince you to buy something. Persuasive writing can also be used in lots of other situations as well.
Here are some examples of persuasive writing.
• Brand of chips is the crispiest, crunchiest and most delicious brand of chips you will ever taste. Buy a bag today.
• A vacation to Florida is an experience you will never forget, offering sun, fun and beautiful beaches. Book your trip today.
• An ABC mattress is the most comfortable bed you will ever sleep on. You'll feel as if you are sleeping on a cloud. Give the bed a try today.
• XYZ dog food is sure to make your dog's tail wag. If you truly love your dog, you'll give this brand a try today.
• You don't want to make a mistake on your tax return. Trust the expert accountants at 123 Accounting with your taxes to ensure you get the most money back.
• Our injury attorneys have recovered millions of dollars for clients and we can take your case and represent your interests. Call us today to schedule a free consultation.
• Our store has the lowest prices and the best selection of all of the stores in the town. Visit us today to see our great selection.
• All of the cool kids are wearing clothes from XXX Store. If you want to fit in with the in-crowd, you should be sure to shop here too.
• Our headache medication will get rid of your headache for five hours with just one pill and has fewer side effects than other similar medications. Try it today.
• If you vote for me, I will make sure that your taxes are low and that you get the government services that you depend upon. Cast your vote today.
• Mandatory minimum sentencing is wrong because it is a form of discrimination and many people receive very long sentences for minor crimes. We should overturn mandatory minimum sentencing rules and give judges more discussion.
• Raising taxes is wrong because people should be entitled to keep their own money and because an increase in tax revenue will be stifling to businesses. We should keep taxes low or even reduce tax rates to encourage growth.
• The death penalty is a good deterrent for criminals and is fair because the Bible says an eye for an eye. W