Hasil (
Bahasa Indonesia) 1:
[Salinan]Disalin!
Business Plan Checklist1. Does the executive summary grab the reader’s attention and highlight the majorpoints of the business plan?2. Does the business-concept section clearly describe the purpose of the business,the customers, the value proposition, and the distribution channel and convey acompelling story?3. Do the industry and market analyses support acceptance and demand for thebusiness concept in the marketplace and define a first customer in depth?4. Does the management team plan persuade the reader that the team couldimplement the business concept successfully? Does it assure the reader that aneffective infrastructure is in place to facilitate the goals and operations of thecompany?5. Does the product/service plan clearly provide details on the status of theproduct, the time line for completion, and the intellectual property that will beacquired?6. Does the operations plan prove that the product or service could be produced anddistributed efficiently and effectively?7. Does the marketing plan successfully demonstrate how the company will createcustomer awareness in the target market and deliver the benefit to the customer?8. Does the financial plan convince the reader that the business model issustainable—that it will provide a superior return on investment for the investorand sufficient cash flow to repay loans to potential lenders?9. Does the growth plan convince the reader that the company has long-term growthpotential and spin-off products and services?10. Does the contingency and exit-strategy plan convince the reader that the riskassociated with this venture can be mediated? Is there an exit strategy in place forinvestors?The Small Business Administ rat ionThe Small Business Administration (SBA), created by Congress in 1953, is agovernmental agency that assists, counsels, and protects the interests of small businessesin the United States. It helps people get into business and stay in business. The agencyprovides assistance to owners and managers of prospective, new, and establishedsmall businesses. Through more than 1,000 offices and resource centers throughoutthe nation, the SBA provides both financial assistance and management counseling.Recently, the SBA provided training, technical assistance, and education to more than3 million small businesses. It helps small firms to bid for and obtain governmentcontracts, and it helps them to prepare to enter foreign markets.SBA Management AssistanceStatistics show that most failures in small business are related to poor management.For this reason, the SBA places special emphasis on improving the management abilityof the owners and managers of small businesses. The SBA’s Management AssistanceProgram is extensive and diversified. It includes free individual counseling, courses,conferences, workshops, and a wide range of publications. Recently, the SBA providedmanagement and technical assistance to nearly 1 million small businesses through its1471,100 Small Business Development Centers and 13,000 volunteers from the ServiceCorps of Retired Executives.14Management Courses and Workshops The management courses offered by theSBA cover all the functions, duties, and roles of managers. Instructors may be teachersfrom local colleges and universities or other professionals, such as management consultants,bankers, lawyers, and accountants. Fees for these courses are quite low. Themost popular such course is a general survey of eight to ten different areas of businessmanagement. In follow-up studies, businesspeople may concentrate in depth on oneor more of these areas depending on their particular strengths and weaknesses. TheSBA occasionally offers one-day conferences. These conferences are aimed at keepingowner-managers up-to-date on new management developments, tax laws, and the like.The Small Business Training Network (SBTN) is an online training network consistingof 83 SBA-run courses, workshops, and resources. Some of the most requested coursesinclude Entrepreneurship, Starting and Managing Your Own Business, Developinga Business Plan, Managing the Digital Enterprise, Identify Your Target Market, andAnalyze Profitability. Find out more at www.sba.gov/training. Recently, more than240,000 small-business owners benefited from SBA’s free online business courses.SCORE The Service Corps of Retired Executives (SCORE), created in 1964, isa group of more than 13,000 retired and active businesspeople including more than2,000 women who volunteer their services to small businesses through the SBA. Thecollective experience of SCORE volunteers spans the full range of American enterprise.These volunteers have worked for such notable companies as Eastman Kodak, GeneralElectric, IBM, and Procter & Gamble. Experts in areas of accounting, finance, marketing,engineering, and retailing provide counseling and mentoring to entrepreneurs.A small-business owner who has a particular problem can request free counseling fromSCORE. An assigned counselor visits the owner in his or her establishment and, throughcareful observation, analyzes the business situation and the problem. If the problem iscomplex, the counselor may call on other volunteer experts to assist. Finally, the counseloroffers a plan for solving the problem and helping the owner through the critical period.Consider the plight of Elizabeth Halvorsen, a mystery writer from Minneapolis.Her husband had built up the family advertising and graphic arts firm for 17 yearswhen he was called in 1991 to serve in the Persian Gulf War. The only one left behindto run the business was Mrs. Halvorsen, who admittedly had nobusiness experience. Enter SCORE. With a SCORE managementexpert at her side, she kept the business on track. Recently, SCOREvolunteers served more than 523,800 small-business people likeMrs. Halvorsen through its 389 offices. The 13,000 counselorsprovided 203,000 face-to-face counseling sessions, 119,000 onlinecounseling sessions, and more than 49,500 online workshops tomore than 201,000 workshop participants. Since its inception,SCORE has assisted more than 9 million small-business peoplewith online and face-to-face small business counseling.15Help for Minority-Owned Small BusinessesAmericans who are members of minority groups have haddifficulty entering the nation’s economic mainstream. Raisingmoney is a nagging problem for minority business owners, whoalso may lack adequate training. Members of minority groupsare, of course, eligible for all SBA programs, but the SBA makesa special effort to assist those minority groups who want tostart small businesses or expand existing ones. For example, theMinority Business Development Agency awards grants to developand increase business opportunities for members of racial andethnic minorities.148
Sedang diterjemahkan, harap tunggu..