Google, Apple, and Microsoft Strugg

Google, Apple, and Microsoft Struggle for Your Internet Experience
CASE STUDY
In what looks like a college food fight, the three Internet titans—Google, Microsoft, and Apple—are in an epic struggle to dominate your Internet experience. What’s at stake is where you search, buy, find your music and videos, and what device you will use to do all these things. The prize is a projected 2015 $400 billion e-commerce marketplace where the major access device will be a mobile smartphone or tablet computer. Each firm generates extraordinary amounts of cash based on different business models. Each firm brings billions of dollars of spare cash to the fight.
In this triangular fight, at one point or another, each firm has befriended one of the other firms to combat the other firm. Two of the firms—Google and Apple—are determined to prevent Microsoft from expanding its dominance beyond the PC desktop. So Google and Apple are friends. But when it comes to mobile phones and apps, Goggle and Apple are enemies: each want to dominate the mobile market. Apple and Microsoft are determined to prevent Google from extending beyond its dominance in search and advertising. So Apple and Microsoft are friends. But when it comes to the mobile marketplace for devices and apps, Apple and Microsoft are enemies. Google and Microsoft are just plain enemies in a variety of battles. Google is trying to weaken Microsoft’s PC software dominance, and Microsoft is trying to break into the search advertising market with Bing.
Today the Internet, along with hardware devices and software applications, is going through a major expansion. Mobile devices with advanced functionality and ubiquitous Internet access are rapidly gaining on traditional desktop computing as the most popular form of computing, changing the basis for competition throughout the industry. Research firm Gartner predicts that by 2013, mobile phones will surpass PCs as the way most people access the Internet. Today, mobile devices account for 5 percent of all searches performed on the Internet; in 2016, they are expected to account for 23.5% of searches.
These mobile Internet devices are made possible by a growing cloud of computing capacity available to anyone with a smartphone and Internet connectivity. Who needs a desktop PC anymore when you can listen to music and watch videos 24/7? It’s no surprise, then, that today’s tech titans are so aggressively battling for control of this brave new mobile world.
Apple, Google, and Microsoft already compete in an assortment of fields. Google has a huge edge in advertising, thanks to its dominance in Internet search. Microsoft’s offering, Bing, has grown to about 10 percent of the search market, and the rest essentially belongs to Google. Apple is the leader in mobile software applications, thanks to the popularity of the App Store for its iPhones. Google and Microsoft have less popular app offerings on the Web.
Microsoft is still the leader in PC operating systems and desktop productivity software, but has failed miserably with smartphone hardware and software, mobile computing, cloud-based software apps, its Internet portal, and even its game machines and software. All contribute less than 5 percent to Microsoft’s revenue (the rest comes from Windows, Office, and network software). While Windows is still the operating system on 95 percent of the world’s 2 billion PCs, Google’s Android OS and Apple’s iOS are the dominant players in the mobile computing market. The companies also compete in music, Internet browsers, online video, and social networking.
For both Apple and Google, the most critical battleground is mobile computing. Apple has several advantages that will serve it well in the battle for mobile supremacy. It’s no coincidence that since the Internet exploded in size and popularity, so too did the company’s revenue, which totaled well over $40 billion in 2009. The iMac, iPod, and iPhone have all contributed to the company’s enormous success in the Internet era, and the company hopes that the iPad will follow the trend of profitability set by these products. Apple has a loyal user base that has steadily grown and is very likely to buy future product offerings. Apple is hopeful that the iPad will be as successful as the iPhone, which already accounts for over 30 percentof Apple’s revenue. So far, the iPad appears to be living up to this expectation.
Part of the reason for the popularity of the Apple iPhone, and for the optimism surrounding Internet-equipped smartphones in general, has been the success of the App Store. A vibrant selection of applications (apps) distinguishes Apple’s offerings from its competitors’, and gives the company a measurable head start in this marketplace. Apple already offers over 250,000 apps for its devices, and Apple takes a 30% cut of all app sales. Apps greatly enrich the experience of using a mobile device, and without them, the predictions for the future of mobile Internet would not be nearly as brig

Hasil (Bahasa Indonesia) 1:

Google, Apple dan Microsoft perjuangan untuk pengalaman Internet AndaSTUDI KASUSDalam apa yang tampak seperti sebuah perguruan tinggi makanan perkelahian, Internet tiga raksasa — Google, Microsoft, dan Apple — dalam perjuangan epik mendominasi pengalaman Internet Anda. Apa yang dipertaruhkan adalah mana Anda mencari, membeli, menemukan musik dan video, dan apa perangkat yang akan Anda gunakan untuk melakukan semua hal ini. Hadiah adalah pasar e-commerce 2015 $400 miliar diproyeksikan mana perangkat akses utama akan ponsel smartphone atau tablet komputer. Setiap perusahaan menghasilkan jumlah uang tunai yang didasarkan pada model bisnis yang berbeda yang luar biasa. Setiap perusahaan membawa miliaran dolar uang untuk berperang.Dalam pertarungan ini segitiga, pada satu titik atau lain, masing-masing perusahaan telah berteman dengan salah satu perusahaan lain untuk memerangi perusahaan lain. Dua perusahaan-Google dan Apple — bertekad untuk mencegah Microsoft memperluas dominasi luar PC desktop. Sehingga Apple dan Google adalah teman. Tetapi ketika datang ke ponsel dan aplikasi, Goggle dan Apple adalah musuh: masing-masing ingin mendominasi pasar ponsel. Apple dan Microsoft bertekad untuk mencegah Google diluar dominasi dalam pencarian dan iklan. Sehingga Apple dan Microsoft adalah teman. Tapi ketika datang ke pasar ponsel untuk perangkat dan aplikasi, Apple dan Microsoft adalah musuh. Google dan Microsoft adalah sekadar musuh dalam berbagai pertempuran. Google sedang mencoba untuk melemahkan dominasi Microsoft PC perangkat lunak, dan Microsoft berusaha untuk masuk ke pasar iklan pencarian dengan Bing.Hari ini Internet, perangkat keras dan perangkat lunak aplikasi, akan melalui ekspansi utama. Perangkat seluler dengan fungsionalitas canggih dan mana-mana akses Internet yang cepat mendapatkan pada komputer desktop tradisional sebagai bentuk yang paling populer komputasi, mengubah dasar untuk kompetisi seluruh industri. Perusahaan riset Gartner memprediksi bahwa pada tahun 2013, ponsel akan melampaui PC sebagai cara yang kebanyakan orang mengakses Internet. Hari ini, perangkat mobile account untuk 5 persen dari semua pencarian dilakukan di Internet; tahun 2016, mereka diharapkan untuk memperhitungkan 23,5% dari pencarian.Perangkat Internet mobile ini dimungkinkan oleh awan pertumbuhan kapasitas komputasi tersedia bagi siapa saja dengan smartphone dan konektivitas Internet. Siapa yang butuh desktop PC lagi ketika Anda dapat mendengarkan musik dan menonton video 24/7? Tidak mengherankan, kemudian, bahwa hari ini teknologi titans begitu agresif berjuang untuk mengendalikan dunia mobile baru ini berani.Apple, Google, dan Microsoft sudah bersaing dalam berbagai macam bidang. Google memiliki tepi yang besar di periklanan, berkat dominasi pencarian di Internet. Microsoft menawarkan, Bing, telah tumbuh sekitar 10 persen dari pasar pencarian, dan sisanya pada dasarnya milik Google. Apple adalah pemimpin dalam perangkat lunak mobile aplikasi, berkat popularitas App Store untuk iPhone yang. Google dan Microsoft memiliki kurang populer app persembahan di Web.Microsoft is still the leader in PC operating systems and desktop productivity software, but has failed miserably with smartphone hardware and software, mobile computing, cloud-based software apps, its Internet portal, and even its game machines and software. All contribute less than 5 percent to Microsoft’s revenue (the rest comes from Windows, Office, and network software). While Windows is still the operating system on 95 percent of the world’s 2 billion PCs, Google’s Android OS and Apple’s iOS are the dominant players in the mobile computing market. The companies also compete in music, Internet browsers, online video, and social networking.For both Apple and Google, the most critical battleground is mobile computing. Apple has several advantages that will serve it well in the battle for mobile supremacy. It’s no coincidence that since the Internet exploded in size and popularity, so too did the company’s revenue, which totaled well over $40 billion in 2009. The iMac, iPod, and iPhone have all contributed to the company’s enormous success in the Internet era, and the company hopes that the iPad will follow the trend of profitability set by these products. Apple has a loyal user base that has steadily grown and is very likely to buy future product offerings. Apple is hopeful that the iPad will be as successful as the iPhone, which already accounts for over 30 percentof Apple’s revenue. So far, the iPad appears to be living up to this expectation.Part of the reason for the popularity of the Apple iPhone, and for the optimism surrounding Internet-equipped smartphones in general, has been the success of the App Store. A vibrant selection of applications (apps) distinguishes Apple’s offerings from its competitors’, and gives the company a measurable head start in this marketplace. Apple already offers over 250,000 apps for its devices, and Apple takes a 30% cut of all app sales. Apps greatly enrich the experience of using a mobile device, and without them, the predictions for the future of mobile Internet would not be nearly as brig