decision and formulating the future

decision and formulating the future BMIL strategy. They also at the same time have to secure implementation of
the BMIL strategy. It was documented that different BMI strategies are often interrelated with each other and
there is also often a very strong relationship between different building blocks and even BM´s in a Business BM
portfolio. Different BM is related to other BM and this is often built in to SME´s BMIL strategy during the
BMIL process.
On behalf and based on our European and US business cases a first conceptual frame work model of BMIL and
BMIL strategy was developed; where 7 lines of Innovation Leadership (BMI viewpoints) were identified and
then related to the 7 building blocks in the BM. The framework tries to extend, build upon and go beyond
previous existing BMI strategy views, issues and tools.
BMIL focuses on the strategic part of BMI – Question Why, What and how should a business do strategic BMI.
BMIL seeks to optimize the business investment in BMI focusing on both short- and long-term success criteria
of the business – with the aim of moving the business strategically in to “the core of the BMI process” and
hereby get business advantage as a result of BMI.
BMIL focus on strategically innovating the BM both from the external side of the business enterprise – Value
innovation leadership, Customer innovation leadership and Network innovation leadership – and Internal side of
the enterprise –Value chain innovation leadership, Competence innovation leadership. BMIL leadership cover
the whole BMI process - “the tree of innovation” (Taran et al. 2009) - considering all building blocks in the
business model as objects for innovation related to the 7 lines of innovation leadership. BMIL consider both the
leadership and the strategy part of BMI in this context.
BMIL further consider in a time perspective the entire BMI process before, under and after each BMI has(ve)
taken place – process innovation leadership. BMI leadership (BMIL) focuses on Relation innovation leadership
related to each individual BM building block in the enterprise. Finally which was not covered deeply in this
paper BMIL also focus on innovation leadership across different BM both those who are on their way to the
market or are already living their life on the market – the horizontal dimension of BMIL.