Hypothesis 2:There is no significan

Hypothesis 2:
There is no significant relationship between advertising and
consumers’ buying decision. From the table, it can be seen that the correlation of advertising is 0.445** and the significant level is 0.01. The table shows that the p-value is 0.000, which is less than (

Hasil (Bahasa Indonesia) 1:

Hypothesis 2:There is no significant relationship between advertising andconsumers’ buying decision. From the table, it can be seen that the correlation of advertising is 0.445** and the significant level is 0.01. The table shows that the p-value is 0.000, which is less than (<) 0.01. Therefore, we reject the null hypothesis and conclude that sales promotion has a significant influence on consumer buying decision. This result is in congruence with the findings of Chakrabortty et al. (2013) and Matthew et al (2013) that advertising plays a very important role in influencing the consumer purchase decision.

Hasil (Bahasa Indonesia) 2:

Hipotesis 2:
Tidak ada hubungan yang signifikan antara iklan dan
keputusan pembelian konsumen. Dari tabel, dapat dilihat bahwa korelasi iklan 0,445 ** dan tingkat signifikan 0,01. Tabel menunjukkan bahwa p-value adalah 0,000, yang kurang dari (<) 0,01. Oleh karena itu, kita menolak hipotesis nol dan menyimpulkan bahwa promosi penjualan memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. Hasil ini dalam keselarasan dengan temuan Chakrabortty et al. (2013) dan Matthew et al (2013) iklan yang memainkan peran yang sangat penting dalam mempengaruhi keputusan pembelian konsumen.