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[Salinan]Disalin!
“Weather at our destination is 50 degrees with somebroken clouds, but they’ll try to have them fixedbefore we arrive. Thank you, and remember, nobodyloves you or your money more than SouthwestAirlines.”Crew humor at 30,000 feet? Must be SouthwestAirlines. The company is the largest low-fare, highfrequency,point-to-point airline in the world, andlargest overall measured by number of passengersper year. Founded in 1971 with four planes servingthree cities, the company now operates over 500 aircraftin 68 cities, and has revenues of $10.1 billion.Southwest has the best customer service recordamong major airlines, the lowest cost structure, andthe lowest and simplest fares. The stock symbol isLUV (for Dallas’s Love Field where the company isheadquartered), but love is the major theme ofSouthwest’s employee and customer relationships.The company has made a profit every year since1973, one of the few airlines that can make thatclaim.Despite a freewheeling, innovative corporateculture, even Southwest needs to get serious aboutits information systems to maintain profitability.Southwest is just like any other company that needsto manage its supply chain and inventory efficiently.The airline’s success has led to continued expansion,and as the company has grown, its legacy informationsystems have been unable to keep up with theincreasingly large amount of data being generated.One of the biggest problems with Southwest’slegacy systems was lack of information visibility.Often, the data that Southwest’s managers neededwere safely stored on their systems but weren’t”visible”, or readily available for viewing or use inother systems. Information about what replacementparts were available at a given time was difficult orimpossible to acquire, and that affected responsetimes for everything from mechanical problems topart fulfillment.
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