Classifying Adopter Categories on t

Classifying Adopter Categories on the Basis of Innovativeness
Titles of adopter categories were once about as numerous as diffusion researchers themselves. The inability of diffusion researchers (in the early days of diffusion research) to agree on common semantic ground in assigning terminology led to a plethora of adopter descriptions. The most innovative individuals were termed "progressists," "hightriers," "experimentals," "lighthouses," "advance scouts," and "ultraadopters." Least innovative individuals were called "drones," "parochials," and "diehards." The fertile disarray of adopter categories and methods of categorization, illustrated by the adopter categories, emphasized the need for standardization. How could a reader compare research findings about adopter categories until there was standardization of both the nomenclature and the classification system? Fortunately, one method of adopter categorization proposedby Rogers (1962) gained a dominant position. It is based upon the s-shaped curve of adoption.

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Mengelompokkan Adopter Kategori pada Dasar Innovativeness
Judul kategori adopter dulunya tentang banyak seperti peneliti difusi sendiri. Ketidakmampuan peneliti difusi (pada hari-hari awal penelitian difusi) untuk menyepakati dasar semantik umum dalam menentukan terminologi menyebabkan sejumlah besar deskripsi adopter. Individu yang paling inovatif yang disebut "progressists," "hightriers," "experimentals," "mercusuar," "memajukan pramuka," dan "ultraadopters." Setidaknya individu inovatif yang disebut "drone," "parochials," dan "diehards." The berantakan subur kategori adopter dan metode kategorisasi, diilustrasikan oleh kategori adopter, menekankan perlunya standardisasi. Bagaimana bisa seorang pembaca membandingkan temuan penelitian tentang kategori adopter sampai ada standarisasi baik nomenklatur dan sistem klasifikasi? Untungnya, salah satu metode adopter kategorisasi proposedby Rogers (1962) memperoleh posisi dominan. Hal ini didasarkan pada kurva s berbentuk adopsi.