Permission marketing, the practice

Permission marketing, the practice of marketing to consumers only
after gaining their express permission, was another influential perspective on how companies can
break through the clutter and build customer loyalty. A pioneer on the topic, Seth Godin, has noted
that marketers can no longer employ “interruption marketing” or mass media campaigns featuring
magazines, direct mail, billboards, radio and television commercials, and the like, because consumers
have come to expect—but not necessarily appreciate—these interruptions.21 By contrast, Godin
asserts, consumers appreciate receiving marketing messages they gave permission for: “The worse
the clutter gets, the more profitable your permission marketing efforts become.”

Hasil (Bahasa Indonesia) 2:

Pemasaran izin, praktek pemasaran untuk konsumen hanya
setelah mendapatkan ijin mereka, adalah perspektif berpengaruh lain pada bagaimana perusahaan dapat
menerobos kekacauan dan membangun loyalitas pelanggan. Seorang pelopor pada topik, Seth Godin, telah mencatat
bahwa pemasar tidak bisa lagi menggunakan "gangguan pemasaran" atau kampanye media massa menampilkan
majalah, surat langsung, billboard, radio dan televisi iklan, dan sejenisnya, karena konsumen
telah datang ke harapkan-tapi belum tentu menghargai-ini interruptions.21 Sebaliknya, Godin
menegaskan, konsumen menghargai menerima pesan pemasaran mereka memberi izin untuk: "The buruk
. kekacauan, semakin lebih menguntungkan upaya pemasaran izin Anda menjadi "