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Ia terkaitfunctional fixation to his work, asserting that "while the [Ijiri, Jaedicke, and Knight] paper focuses upon management decisions, the applicability to investor decisions is obvious" [1969, p. 70]. Actually, the application is not obvious because, like Jensen and Livingstone, Mlynarczyk applied functional fixation cross-sectionally.Another area in which functional fixation has been applied in accounting is efficient market research, for example. Beaver's [1972] argument that the market is not functionally fixated. This represents an additional extrapolation of the original functional fixation notion; it was originally suggested for individuals, not for groups or larger entities.The purpose of these remarks is not to suggest that functional fixation is a useless concept in accounting, nor to suggest that accounting researchers should not modify a general concept of one discipline to explain the particulars of another. However, we should recognize that the functional fixation hypothesis in accounting is a modified form (or forms) of the hypothesis in psychology. The modified functional fixation hypothesis should be subjected to research in accounting contexts, rather than relying entirely on the original functional fixation research as Ijiri, Jaedicke, and Knight and subsequent researchers appear to have done.The experiment described below attempted to investigate certain aspects of the modified functional fixation hypothesis which appear to be pertinent in accounting.
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