With the Business Model Canvas for

With the Business Model Canvas for Mobility and Energy Solutions this paper provides an illustrative framework for the business model innovation process for mobility and energy solutions. The valuable insights derived from the simulation underpin that System Dynamics is an adequate methodology to prototype this kind of business models. The findings of this paper help entrepreneurs to understand the dynamics of their business models and to assess the created value for customers.

5.2. Outlook

Simulating one exemplary day is a first step to assure the usefulness of System Dynamics to coping with complexity of such kind of solutions. The dynamics of long-term service contracts and the consideration of the variability of the photovoltaic profile over the year which are relevant for a total cost of ownership calculation will be part of future research. In this way, the value proposition can be evaluated over the whole lifecycle of the solution. Creating value is only one side of the coin. The other side is capturing value. Thus, the profitability of these business models for the different providers has to be considered, too. For this purpose, an agent-based simulation clarifying the emergent behavior caused by the interdependencies of a multiple of these solutions might be useful. Future research should focus on the following questions: Which combinations of products and services reduce the total cost of ownership focusing a time horizons of multiple years? How does the opportunity of loading the car at other places, e.g. at work, affects the design of home solutions? Which effects has the increasing degree of self-sufficiency on the energy industry?

Acknowledgements

The presented findings are developed in the context of the ‘MultEmobil – Business models for the multifunctional utilization of electric vehicles’ project to investigate service-oriented business models for electric mobility. The authors thank the German Federal Ministry of Education and Research (BMBF) and the National Aeronautics and Space Research Center of the Federal Republic of Germany (DLR).

Hasil (Bahasa Indonesia) 1:

Dengan Model Bisnis kanvas untuk mobilitas dan solusi energi karya ini menyediakan kerangka ilustrasi untuk proses inovasi model bisnis untuk mobilitas dan solusi energi. Wawasan berharga yang berasal dari simulasi mendukung bahwa dinamika sistem adalah metodologi yang memadai untuk prototipe semacam ini model bisnis. Temuan-temuan dari makalah ini membantu pengusaha untuk memahami dinamika model bisnis mereka dan untuk menilai nilai diciptakan untuk pelanggan.5.2. outlookSimulating one exemplary day is a first step to assure the usefulness of System Dynamics to coping with complexity of such kind of solutions. The dynamics of long-term service contracts and the consideration of the variability of the photovoltaic profile over the year which are relevant for a total cost of ownership calculation will be part of future research. In this way, the value proposition can be evaluated over the whole lifecycle of the solution. Creating value is only one side of the coin. The other side is capturing value. Thus, the profitability of these business models for the different providers has to be considered, too. For this purpose, an agent-based simulation clarifying the emergent behavior caused by the interdependencies of a multiple of these solutions might be useful. Future research should focus on the following questions: Which combinations of products and services reduce the total cost of ownership focusing a time horizons of multiple years? How does the opportunity of loading the car at other places, e.g. at work, affects the design of home solutions? Which effects has the increasing degree of self-sufficiency on the energy industry?AcknowledgementsThe presented findings are developed in the context of the ‘MultEmobil – Business models for the multifunctional utilization of electric vehicles’ project to investigate service-oriented business models for electric mobility. The authors thank the German Federal Ministry of Education and Research (BMBF) and the National Aeronautics and Space Research Center of the Federal Republic of Germany (DLR).