Hasil (
Bahasa Indonesia) 1:
[Salinan]Disalin!
ifyou the genearly manager of teh 3M industry tape SBU discussed in question 2,which objectives would you argue are most appropriate for your business unit view of its strategy and its external environment?why?you are the marketing manager for a generic products division of a major pharmaceutical mannufacturer.your division uses the corporation’s excess manufactruing capacity to produce generic prescription drugs drugs whose patents have experied and can thus be manucfactured by any company that whies to produce them.your division is a low cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributor and pharmacies at very low price.what are the implications of this busines startegy foe ecach of the 4 Ps in the strategy marketing progam you would develop for you division?
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