Perhaps no other area of business a

Perhaps no other area of business activity gives rise to as much discussion among
and between those directly involved and those who are not involved as the activity
known as selling. This is not surprising when one considers that so many people derive
their livelihood, either directly or indirectly, from selling. Even those who have
no direct involvement in selling come into contact with it in their roles as consumers.
Perhaps, because of this familiarity, many people have strong, and often misplaced,
views about selling and salespeople. Surprisingly, many of these misconceptions are
held by people who have spent their working lives in selling, so it might well be a
case of ‘familiarity breeds contempt’.
It is important to recognise that selling and sales management, although closely
related, are not the same and we shall start in this chapter by examining the nature
and role of selling and sales management in the contemporary organisation and exploring
some of the more common myths and misconceptions.
We shall also look at the developing role of selling because, like other business
functions, it is required to adapt and change. Perhaps one of the most important and
far-reaching of these business changes has been the adoption of the concept and
practice of marketing, due to changes in the business environment. Because of the
importance of this development to the sales function, we shall examine the place of
marketing within the firm and the place of selling within marketing.

Hasil (Bahasa Indonesia) 1:

Perhaps no other area of business activity gives rise to as much discussion amongand between those directly involved and those who are not involved as the activityknown as selling. This is not surprising when one considers that so many people derivetheir livelihood, either directly or indirectly, from selling. Even those who haveno direct involvement in selling come into contact with it in their roles as consumers.Perhaps, because of this familiarity, many people have strong, and often misplaced,views about selling and salespeople. Surprisingly, many of these misconceptions areheld by people who have spent their working lives in selling, so it might well be acase of ‘familiarity breeds contempt’.It is important to recognise that selling and sales management, although closelyrelated, are not the same and we shall start in this chapter by examining the natureand role of selling and sales management in the contemporary organisation and exploringsome of the more common myths and misconceptions.We shall also look at the developing role of selling because, like other businessfunctions, it is required to adapt and change. Perhaps one of the most important andfar-reaching of these business changes has been the adoption of the concept andpractice of marketing, due to changes in the business environment. Because of theimportance of this development to the sales function, we shall examine the place ofpemasaran dalam perusahaan dan tempat menjual dalam pemasaran.