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Case study: Rewards bring success A telecommunications organization tried several times to improve processes and related systems, but all of these attempts failed to deliver the expected outcomes. Evaluation of the efforts revealed that the propos-als and the approach to implementing them were correct. However. further evaluation revealed that the management showed involvement during the initiation of the project, but didn't follow through with the implementation.The work had to be done by employees who were evaluated and rewarded on their 'nor-mal' business-as-usual work, and were expected to assist the project on the basis of their own goodwill. This explained the rapid dwindling of support for the improvements. Each business unit was provided with a process coach, and bonuses were realigned so that a large part depended upon the success of the process work while the remainder was dependent on their 'normal' workAs a result, the people in this project did not just continue their involvement in the project but actu-ally increased their commitment to the results. Message Focusing people with a meaningful reward system gets results.
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