Gaga over GagaJust now in her mid-t

Gaga over Gaga
Just now in her mid-twenties, Lady Gaga has taken the music world by storm with a unique blend of business savvy, interesting hair and wardrobe choices, and a fabulous sound with a “spacey Euro vibe.”41 Five years ago, Lady Gaga did not exist. But the individual who is Lady Gaga, Stefani Germanotta, was waitressing and singing in drab and dingy New York clubs. She was ambitious and had bigger goals. After being signed and dropped from one label, Def Jam (turns out that may not have been the best decision by them), she joined forces with a hand-picked core team of creative advisers she called “Haus of Gaga.” Behind all that glitz, glamour, and unusual fashion choices is a “case study of what it takes to succeed in the music business today.”
Gaga’s impact on the music world in the span of a year has been nothing short of phenomenal. Writing her own material, she’s sold more than 10 million albums. Her debut album generated four No.1 songs. She also topped the digital sales chart in 2009 with 15.3 million tracks sold, most on iTunes. She’s had more than 1 billion Web views. Some 3.8 million “Little Monsters”—Gaga’s nickname for her fans—follow her on Twitter and she has over 6.4 million “fans” on Facebook. She was the most-Googled image in 2009. And then in recognition of the fact that she’s been deemed worthy of the success she’s had, she opened the Grammy’s award show in early 2010 with music legend Sir Elton John. She “reigns over a brand that spans music, video, design, and marketing.” One advertising executive said, “No other artist commands the kind of attention that Gaga does. If she does something with your brand, it’s like bam!—a million eyeballs.” For instance, together with MAC Cosmetics, she created a shade of Viva Glam lipstick that has raised $2.2 million for AIDS awareness—Viva Glam’s most successful launch ever. What strategies has she used to navigate the turbulent industry and become a star?
One important component to her success is her savvy awareness of the power of digital media and her exceptional ability to exploit it. “Her persona is built for the online generation.” Even though much of Gaga’s audience has got her music online legally for free, “being embedded on the Web can pay dividends in exposure and the loyalty of fans.” Gaga keeps her Little Monsters engaged with personal musings and real-time thank-yous.
Another important aspect to Gaga’s success is what’s called in the music business the 360-degree deal. The major upheaval in the music industry over the last decade led major record companies to look for ways to replace declining revenues. In a 360-degree deal, a label invests more money upfront—on marketing, for example—but in return, gets a piece of merchandise sales, touring revenue, and other earnings artists usually kept for themselves. This arrangement has been wildly successful for Gaga.
Finally, Gaga’s persona has been a calculated strategy. “Gaga’s allure is that of a misfit run amok in the system, a role that has helped her cut across disparate subcultures, including teens, finicky hipsters and gays.” Her look isn’t considered shocking like it was say, for instance, when rockers Alice Cooper or Gene Simmons first appeared. It’s unique and keeps her audiences eager to see what her next image might be.
Gaga is determined to not be a niche artist. However, her “now-trendy sound won’t last forever.” Her ability to remain a music industry mainstay will depend on her ability to evolve.

Hasil (Bahasa Indonesia) 1:

Gaga berakhir GagaSekarang di nya pertengahan dua puluhan, Lady Gaga telah mengambil musik dunia oleh badai dengan perpaduan unik bisnis cerdas, menarik rambut dan lemari pilihan, dan suara yang hebat dengan "lalai Euro getaran." 41 lima tahun lalu, Lady Gaga tidak ada. Tetapi individu yang Lady Gaga, Stefani Germanotta, waitressing dan bernyanyi di klub-klub New York menjemukan dan suram. Dia terkesan ambisius dan memiliki tujuan yang lebih besar. Setelah ditandatangani dan turun dari satu label, Def Jam (ternyata yang tidak mungkin keputusan yang terbaik oleh mereka), ia bergabung dengan tim inti mengangkat tangan kreatif penasihat dia disebut "Haus of Gaga." Di balik semua itu glitz, glamor, dan pilihan busana yang tidak biasa "studi kasus apa yang diperlukan untuk berhasil dalam bisnis musik hari ini." Gaga’s impact on the music world in the span of a year has been nothing short of phenomenal. Writing her own material, she’s sold more than 10 million albums. Her debut album generated four No.1 songs. She also topped the digital sales chart in 2009 with 15.3 million tracks sold, most on iTunes. She’s had more than 1 billion Web views. Some 3.8 million “Little Monsters”—Gaga’s nickname for her fans—follow her on Twitter and she has over 6.4 million “fans” on Facebook. She was the most-Googled image in 2009. And then in recognition of the fact that she’s been deemed worthy of the success she’s had, she opened the Grammy’s award show in early 2010 with music legend Sir Elton John. She “reigns over a brand that spans music, video, design, and marketing.” One advertising executive said, “No other artist commands the kind of attention that Gaga does. If she does something with your brand, it’s like bam!—a million eyeballs.” For instance, together with MAC Cosmetics, she created a shade of Viva Glam lipstick that has raised $2.2 million for AIDS awareness—Viva Glam’s most successful launch ever. What strategies has she used to navigate the turbulent industry and become a star? Salah satu komponen penting untuk keberhasilan adalah kesadaran yang cerdas kekuatan digital media dan kemampuannya yang luar biasa untuk memanfaatkan itu. "Persona nya dibangun untuk generasi online." Meskipun banyak dari penonton Gaga telah mendapat musiknya online secara legal untuk gratis, "menjadi tertanam di Web dapat membayar dividen dalam eksposur dan loyalitas penggemar." Gaga terus monster kecil dia terlibat dengan renungan pribadi dan real-time thank-yous. Aspek penting lain Gaga sukses adalah apa yang disebut dalam kesepakatan bisnis 360-derajat musik. Pergolakan besar dalam industri musik selama dekade terakhir memimpin perusahaan rekaman besar untuk mencari cara untuk mengganti pendapatan menurun. Dalam kesepakatan 360 derajat, label berinvestasi lebih banyak uang muka-pemasaran, misalnya-tapi kembali, mendapat sepotong penjualan barang dagangan, tur pendapatan, dan seniman penghasilan lain biasanya disimpan untuk diri mereka sendiri. Pengaturan ini telah sangat sukses untuk Gaga.Akhirnya, Gaga persona telah menjadi strategi yang dihitung. "Gaga daya tarik adalah bahwa ketidakcocokan mengamuk dalam sistem, peran yang telah membantu dia memotong subkultur berbeda, termasuk remaja, hipsters rewel dan gay." Tampak tidak dianggap mengejutkan seperti itu mengatakan, misalnya, ketika rocker Alice Cooper atau Simmons gen pertama kali muncul. Itu unik dan terus penonton nya bersemangat untuk melihat apa yang mungkin citranya berikutnya.Gaga bertekad untuk tidak menjadi seniman ceruk. Namun, dia "sekarang-trendi suara tidak akan bertahan selamanya." Kemampuannya untuk tetap menjadi andalan industri musik akan tergantung pada kemampuannya untuk berkembang.