The convergence of consumer needs a

The convergence of consumer needs at the macro level may be evident, but it does
not necessarily mean that individual consumers will adopt all the products from around
the world. Globalization does not suffocate local cultures, but rather liberates them
from the ideological conformity of nationalism.27 As a result, we have become ever
more selective. Therefore, you find one of your friends at school in the United States
driving a Toyota Tacoma (a compact Japanese truck made by General Motors and
Toyota in Fremont, California), enjoying Whoppers at a Burger King fast food
restaurant (an ex-British company, now American), and practicing capoeira (a 400-
year-old Brazilian martial art); another friend in Austria is driving a Peugeot 107
(a French car made by Toyota in the Czech Republic, also marketed as Citro€en 1 and
Toyota Aygo), enjoying sushi at a sushi restaurant (a Japanese food), and practicing
karate (an ancient Japanese martial art); and a cousin of yours is driving a Ford Escape
(an American sports utility vehicle jointly developed with Mazda, a Japanse automaker),
munching on pizzas (anAmerican food of Italian origin), and practicing soccer
(a sport of English origin, known as football outside the United States and some few
other countries). In other words, thanks to market globalization, not only have we
become more receptive to new things, but we also have a much wider, more divergent
‘‘choice set’’ of goods and services to choose from to shape our own individual
preferences and lifestyles. This is true whether you live in a small town in the United
States or in a big city in Europe. In other words, the divergence of consumer needs is
taking place at the same time. For example, Pollo Campero, a Latin American fried
chicken chain from Guatemala, which offers a crunchy bite of chicken with a Latin
service in a Latin-American environment, has been catching on quietly in the United

Hasil (Bahasa Indonesia) 1:

Konvergensi kebutuhan konsumen pada tingkat makro mungkin jelas, tetapi tidaktidak berarti bahwa konsumen individu akan mengadopsi semua produk dari sekitardunia. Globalisasi tidak tercekik budaya lokal, tapi agak membebaskan merekadari kesesuaian ideologis nationalism.27 sebagai akibatnya, kita telah menjadi pernahlebih selektif. Oleh karena itu, Anda menemukan salah satu teman-teman Anda di sekolah di Amerika Serikatmengemudi Toyota Tacoma (sebuah truk Jepang kompak yang dibuat oleh General Motors danToyota di Fremont, California), menikmati Whoppers di makanan cepat saji Burger KingRestoran (ex-British perusahaan, sekarang Amerika), dan berlatih capoeira (400-tahun Brasil seni bela diri); teman lain di Austria mengemudi Peugeot 107(mobil Perancis yang dibuat oleh Toyota di Republik Ceko, juga dipasarkan sebagai Citro€ en 1 danToyota Aygo), menikmati sushi di sebuah restoran sushi (makanan Jepang), dan berlatihkarate (Jepang seni bela diri kuno); dan sepupu Anda mengemudi Ford Escape(olahraga Amerika utilitas kendaraan bersama-sama dikembangkan dengan Mazda, mobil Jepang),mengunyah pizza (anAmerican makanan asal Italia), dan berlatih Sepakbola(olahraga asal Inggris, dikenal sebagai sepak bola di luar Amerika Serikat dan beberapa beberapanegara lain). Dengan kata lain, terima kasih kepada pasar globalisasi, tidak hanya memiliki kamimenjadi lebih mudah menerima hal-hal baru, tetapi kami juga memiliki jauh lebih luas, lebih berbeda‘‘choice set’’ of goods and services to choose from to shape our own individualpreferences and lifestyles. This is true whether you live in a small town in the UnitedStates or in a big city in Europe. In other words, the divergence of consumer needs istaking place at the same time. For example, Pollo Campero, a Latin American friedchicken chain from Guatemala, which offers a crunchy bite of chicken with a Latinservice in a Latin-American environment, has been catching on quietly in the United