he price of the product is basicall

he price of the product is basically the amount that a customer pays for to enjoy it. Price is a very important component of the marketing mix definition. It is also a very important component of a marketing plan as it determines your firm’s profit and survival. Adjusting the price of the product has a big impact on the entire marketing strategy as well as greatly affecting the sales and demand of the product.

This is inherently a touchy area though. If a company is new to the market and has not made a name for themselves yet, it is unlikely that your target market will be willing to pay a high price. Although they may be willing in the future to hand over large sums of money, it is inevitably harder to get them to do so during the birth of a business.

Pricing always help shape the perception of your product in consumers eyes. Always remember that a low price usually means an inferior good in the consumers eyes as they compare your good to a competitor. Consequently, prices too high will make the costs outweigh the benefits in customers eyes, and they will therefore value their money over your product. Be sure to examine competitors pricing and price accordingly.

When setting the product price, marketers should consider the perceived value that the product offers. There are three major pricing strategies, and these are:

Market penetration pricing
Market skimming pricing
Neutral pricing

Here are some of the important questions that you should ask yourself when you are setting the product price:

How much did it cost you to produce the product?
What is the customers’ perceived product value?
Do you think that the slight price decrease could significantly increase your market share?
Can the current price of the product keep up with the price of the product’s competitors?

Hasil (Bahasa Indonesia) 1:

he price of the product is basically the amount that a customer pays for to enjoy it. Price is a very important component of the marketing mix definition. It is also a very important component of a marketing plan as it determines your firm’s profit and survival. Adjusting the price of the product has a big impact on the entire marketing strategy as well as greatly affecting the sales and demand of the product.This is inherently a touchy area though. If a company is new to the market and has not made a name for themselves yet, it is unlikely that your target market will be willing to pay a high price. Although they may be willing in the future to hand over large sums of money, it is inevitably harder to get them to do so during the birth of a business.Pricing always help shape the perception of your product in consumers eyes. Always remember that a low price usually means an inferior good in the consumers eyes as they compare your good to a competitor. Consequently, prices too high will make the costs outweigh the benefits in customers eyes, and they will therefore value their money over your product. Be sure to examine competitors pricing and price accordingly.When setting the product price, marketers should consider the perceived value that the product offers. There are three major pricing strategies, and these are: Market penetration pricing Market skimming pricing Neutral pricingBerikut adalah beberapa pertanyaan penting bahwa Anda harus bertanya pada diri sendiri ketika Anda menetapkan harga produk: Berapa banyak biaya Anda untuk menghasilkan produk? Berapakah nilai dirasakan produk pelanggan? Apakah Anda berpikir bahwa penurunan harga sedikit secara signifikan dapat meningkatkan pangsa pasar Anda? Dapat produk menjaga harga saat ini dengan harga produk pesaing?