There exists a long tradition in ad

There exists a long tradition in advertising research of
exploring the relationship between personality and response
to advertising messages (LaBarbera et al., 1998). In particular,
marketing researchers have long been intrigued by two
individual characteristics, affect and cognition, which may
have an influence on advertising effectiveness (Fabrigar and
Petty, 1999; Harris and Moore, 1990; Zhang and Buda,
1999).

Hasil (Bahasa Indonesia) 1:

Ada tradisi panjang dalam iklan penelitianmengeksplorasi hubungan antara kepribadian dan responuntuk pesan (LaBarbera et al. 1998) iklan. Secara khusus,peneliti telah lama tertarik dengan duaKarakteristik, mempengaruhi dan kognisi, yang dapatmempunyai pengaruh pada iklan efektivitas (Fabrigar danPetty, 1999; Harris dan Moore, 1990; Zhang dan Buda,1999).