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for China’s urban working class and elderly and their accompanying senseof dispossession and dislocation. The reform years have brought a host oftroubles for China’s state sector workers, especially in China’s northeast‘rust belt’. Numerous scholars have documented this ‘fall of the worker’,the rise of unemployment among state sector workers, and other problemsfaced by China’s urban working class (Blecher, 2002; Hung and Chiu, 2003;Hurst, 2004; Hurst and O’Brien, 2002; Lee, 1999, 2000, 2002; Solinger,2002, 2004; Won, 2004). Much like workers in Eastern Europe (Kideckel,2002), or China’s own ‘lost’ Cultural Revolution generation (Hung andChiu, 2003), China’s urban working class and the social spaces with whichthey are associated have lost symbolic capital in the course of the reformera as a result of their associations with a broken and seemingly unre-formable state sector. The result has been, in the words of Dorothy Solinger,a ‘crumpling of [socialist] status hierarchies’ (2004: 52).Rapid social change such as this both creates and makes more visiblesuch group trajectories (Bourdieu, 1984; Swidler, 1986), resulting in whatBourdieu dubbed the ‘trajectory effect’ (1984: 111) – the discord betweenthe practices and expectations of a given group (habitus), on the one hand,and the objective possibilities open to them under changed social circum-stances, on the other. One example Bourdieu (1984) gives is the case of‘diploma inflation’ and the delay or failure of some groups or individualsto recognize the devaluation of their credentials. In other cases, socialchanges produce struggles against ‘downclassing’ and strategies to maintainsocial position by converting devalued resources – or capitals – into valuedforms (Bourdieu, 1984; Bourdieu and Boltanski, 1981). In other words,the relationship betweenhabitusand class position is not frozen in timebut reflects a historical trajectory, either an individual one through layersof social space or a collective one through transformations of socialstructure.The social transformations that have accompanied postsocialist tran-sitions are just the sort of context in which we can expect to find evidenceof group social trajectories. Indeed, studies of postsocialist social transform-ations struggle to understand how the recent past continues to inform apresent that is, in many ways, a repudiation of state socialism. Much ethno-graphic research highlights the ways in which new social practices andforms of social organization are shaped by pre-socialist-era power struc-tures and cultural practices (e.g. Berdahl, 1997; Burawoy and Verdery,1999; Dunn, 2004; Verdery, 1998). Studies of both Eastern Europe (Haney,1999; Zbierski-Salameh, 1999) and China (Lee, 2000, 2002; Rofel, 1999)demonstrate how people mobilize state socialist ideologies and identities tomake claims in the marketized present. Elizabeth Dunn (2004) argues thatin struggles over the legitimacy of new forms of social organization theseenduring positions should not simply be viewed as socialist legacies butHanser■Sales floor trajectories467461-492 073147 Hanser (D) 7/11/06 08:52 Page 467© 2006 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.by HARWAN ANDI KUNNA on November 3, 2007 http://eth.sagepub.comDownloaded from rather as deeply held belief systems that offer a key resource for socialcritique.In China, where the present is very much understood as an outright rejec-tion of the socialist past, efforts to invoke a ‘radiant past’ (Burawoy andLukács, 1992) encounter many hurdles. In service settings in particular,aging state sector workers have become the ‘abjected figures’ (Rofel, 1999:190) against which modern efficiency and quality are defined (Hanser,2005). As cultural critic Zhang Zhen (2000) notes, young, attractive womenwho increasingly dominate service sector jobs represent a ‘robust image ofvivacious, young female eaters of the rice bowl of youth’ (p. 94) that starklyopposes the socialist iron rice bowl and ‘the permanence and security ofglamourless and low-paying state sectors’ (p. 98).But, as David Stark and Laszlo Bruszt point out in their study of post-socialist institutional change, social transformations ‘do not simplyconstrain; they enable’, providing spaces for innovative ‘recombinantstrategies’ that rework old resources in new contexts (1998: 7–8). In urbanChinese department stores, class and generational trajectories take on thehue of ‘recombinant’ strategy and practice. On the sales floors at HarbinNo. X, we also come to see the overlap between two distinct trajectories:the downward trajectory of a state-owned retailer within the retail field,paralleled by the broader decline of China’s urban working class. In whatamounted to a working-class ‘strategy of representation’ (Rofel, 1999),workers defended against the store’s downward trajectory in the new,market economy context by attempting to translate the store’s, and theirown, socialist era symbolic and cultural capital into forms their customerscould recognize.Distrust in the marketplace and the stratification of riskWhile the skeptical shoppers appearing on Harbin No. X’s sales floors werethe product of a broader consumer environment, neither perceptions of norexposure to marketplace risks are distributed equally in China. Whereas thenew rich shop in luxury retail settings offering extensive product and serviceguarantees (Gu et al., 2004; Larenaudie, 2005), for Chinese of limitedmeans, the contemporary consumer marketplace is a realm fraught withdangers. In contrast to the country’s planned economy days, when (as oneinformant described) ‘quality might be poor, but at least everything wascheap’, China’s ordinary consumers today face a marketplace where quality,price, and the authenticity of merchandise are all subject to question and asource of anxiety.From the very start of reforms, most of China’s urban residents viewedthe appearance of small-scale private (geti) merchants with great suspicion
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