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The Twelfth Edition of Business Research Methodsreflects a thoughtful revision of a market

standard. Students and professors will find thorough, current coverage of all business research

topics presented with a balance of theory and practical application. Authors Donald Cooper

and Pamela Schindler use managerial decision-making as the theme of Business Research

Methods and they provide the content and structure to ensure students’ grasp of the business

research function. This textbook also encourages and supports the completion of an in-depth

business research project, if desired, by the professor.

Features of the Twelfth Edition include:

The MindWriter continuing case study has been updated to focus on online survey

methodology with Appendix A including a newly redesigned MindWriter CompleteCare

online survey.

New and revised Snapshots and PicProfiles provide 82 timely mini-cases presented

from a researcher’s perspective, with additional mini-cases added to the accompanying

instructor’s manual.

New and revised Closeups offer in-depth examination of key examples.

All new From the Headlines discussion questions.

The Cases section contains the abstract for the new case: Marcus Thomas LLC Tests

Hypothesis for Troy-Bilt Creative Development, and an updated case-by-chapter

suggested-use chart.

Some textbook content has been moved to the Online Learning Center, and includes

the Multivariate Analysis chapter, and several end-of-chapter appendices.

For more information, and to learn more about the teaching and study resources available

to you, visit the Online Learning Center: www.mhhe.com/cooper12e

CourseSmart enables access to a printable e-book from any

computer that has Internet service without plug-ins or special

software. With CourseSmart, students can highlight text, take and organize notes, and

share those notes with other CourseSmart users. Curious? Go to www.coursesmart.com

to try one chapter of the e-book, free of charge, before purchase.

BUSINESS

RESEARCH

METHODS

TWELFTH EDITION

DONALD R. COOPER | PAMELA S. SCHINDLER

BUSINESS RESEARCH METHODS

TWELFTH

EDITION SCHINDLER COOPER

MD DALIM #1221015 12/17/12 CYAN MAG YELO BLK
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coo21507_fm_i-xxvi.indd i 24/01/13 11:41 PM
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The McGraw-Hill/Irwin Series in Operations and Decision Sciences

SUPPLY CHAIN MANAGEMENT

Benton

Purchasing and Supply Chain Management

Second Edition

Burt, Petcavage, and Pinkerton

Supply Management

Eighth Edition

Bowersox, Closs, Cooper, and Bowersox

Supply Chain Logistics Management

Fourth Edition

Johnson, Leenders, and Flynn

Purchasing and Supply Management

Fourteenth Edition

Simchi-Levi, Kaminsky, and Simchi-Levi

Designing and Managing the Supply Chain:

Concepts, Strategies, Case Studies

Third Edition

PROJECT MANAGEMENT

Brown and Hyer

Managing Projects: A Team-Based Approach

First Edition

Larson and Gray

Project Management: The Managerial

Process

Fifth Edition

SERVICE OPERATIONS MANAGEMENT

Fitzsimmons and Fitzsimmons

Service Management: Operations, Strategy,

Information Technology

Eighth Edition

MANAGEMENT SCIENCE

Hillier and Hillier

Introduction to Management Science: A

Modeling and Case Studies Approach with

Spreadsheets

Fifth Edition

Stevenson and Ozgur

Introduction to Management Science with

Spreadsheets

First Edition

MANUFACTURING CONTROL SYSTEMS

Jacobs, Berry, Whybark, and Vollmann

Manufacturing Planning & Control for

Supply Chain Management

Sixth Edition

BUSINESS RESEARCH METHODS

Cooper-Schindler

Business Research Methods

Twelfth Edition

BUSINESS FORECASTING

Wilson, Keating, and John Galt Solutions, Inc.

Business Forecasting

Sixth Edition

LINEAR STATISTICS AND REGRESSION

Kutner, Nachtsheim, and Neter

Applied Linear Regression Models

Fourth Edition

BUSINESS SYSTEMS DYNAMICS

Sterman

Business Dynamics: Systems Thinking and

Modeling for a Complex World

First Edition

OPERATIONS MANAGEMENT

Cachon and Terwiesch

Matching Supply with Demand: An

Introduction to Operations Management

Third Edition

Finch

Interactive Models for Operations and

Supply Chain Management

First Edition

Jacobs and Chase

Operations and Supply Chain Management:

The Core

Third Edition

Jacobs and Chase

Operations and Supply Chain

Management

Fourteenth Edition

Jacobs and Whybark

Why ERP? A Primer on SAP

Implementation

First Edition

Schroeder, Goldstein, and Rungtusanatham

Operations Management in the Supply

Chain: Decisions and Cases

Sixth Edition

Stevenson

Operations Management

Eleventh Edition

Swink, Melnyk, Cooper, and Hartley

Managing Operations across the Supply

Chain

First Edition

PRODUCT DESIGN

Ulrich and Eppinger

Product Design and Development

Fifth Edition

BUSINESS MATH

Slater and Wittry

Practical Business Math Procedures

Eleventh Edition

Slater and Wittry

Practical Business Math Procedures,

Hasil (Bahasa Indonesia) 1:

Halaman74/723Halaman 1 dari 723The Twelfth Edition of Business Research Methodsreflects a thoughtful revision of a marketstandard. Students and professors will find thorough, current coverage of all business researchtopics presented with a balance of theory and practical application. Authors Donald Cooperand Pamela Schindler use managerial decision-making as the theme of Business ResearchMethods and they provide the content and structure to ensure students’ grasp of the businessresearch function. This textbook also encourages and supports the completion of an in-depthbusiness research project, if desired, by the professor.Features of the Twelfth Edition include:The MindWriter continuing case study has been updated to focus on online surveymethodology with Appendix A including a newly redesigned MindWriter CompleteCareonline survey.New and revised Snapshots and PicProfiles provide 82 timely mini-cases presentedfrom a researcher’s perspective, with additional mini-cases added to the accompanyinginstructor’s manual.New and revised Closeups offer in-depth examination of key examples.All new From the Headlines discussion questions.The Cases section contains the abstract for the new case: Marcus Thomas LLC TestsHypothesis for Troy-Bilt Creative Development, and an updated case-by-chaptersuggested-use chart.Some textbook content has been moved to the Online Learning Center, and includesthe Multivariate Analysis chapter, and several end-of-chapter appendices.For more information, and to learn more about the teaching and study resources availableto you, visit the Online Learning Center: www.mhhe.com/cooper12eCourseSmart enables access to a printable e-book from anycomputer that has Internet service without plug-ins or specialsoftware. With CourseSmart, students can highlight text, take and organize notes, andshare those notes with other CourseSmart users. Curious? Go to www.coursesmart.comto try one chapter of the e-book, free of charge, before purchase.BUSINESSRESEARCHMETHODSTWELFTH EDITIONDONALD R. COOPER | PAMELA S. SCHINDLERBUSINESS RESEARCH METHODSTWELFTHEDITION SCHINDLER COOPERMD DALIM #1221015 12/17/12 CYAN MAG YELO BLKHalaman 1 dari 723Halaman 2 dari 723>businessresearchmethodscoo21507_fm_i-xxvi.indd i 24/01/13 11:41 PMHalaman 2 dari 723Halaman 3 dari 723The McGraw-Hill/Irwin Series in Operations and Decision SciencesSUPPLY CHAIN MANAGEMENTBentonPurchasing and Supply Chain ManagementSecond EditionBurt, Petcavage, and PinkertonSupply ManagementEighth EditionBowersox, Closs, Cooper, and BowersoxSupply Chain Logistics ManagementFourth EditionJohnson, Leenders, and FlynnPurchasing and Supply ManagementFourteenth EditionSimchi-Levi, Kaminsky, and Simchi-LeviDesigning and Managing the Supply Chain:Concepts, Strategies, Case StudiesThird EditionPROJECT MANAGEMENTBrown and HyerManaging Projects: A Team-Based ApproachFirst EditionLarson and GrayProject Management: The ManagerialProcessFifth EditionSERVICE OPERATIONS MANAGEMENTFitzsimmons and FitzsimmonsService Management: Operations, Strategy,Information TechnologyEighth EditionMANAGEMENT SCIENCEHillier and HillierIntroduction to Management Science: AModeling and Case Studies Approach withSpreadsheetsFifth EditionStevenson and OzgurIntroduction to Management Science withSpreadsheetsFirst EditionMANUFACTURING CONTROL SYSTEMSJacobs, Berry, Whybark, and VollmannManufacturing Planning & Control forSupply Chain ManagementSixth EditionBUSINESS RESEARCH METHODSCooper-SchindlerBusiness Research MethodsTwelfth EditionBUSINESS FORECASTINGWilson, Keating, and John Galt Solutions, Inc.Business ForecastingSixth EditionLINEAR STATISTICS AND REGRESSIONKutner, Nachtsheim, and NeterApplied Linear Regression ModelsFourth EditionBUSINESS SYSTEMS DYNAMICSStermanBusiness Dynamics: Systems Thinking andModeling for a Complex WorldFirst EditionOPERATIONS MANAGEMENTCachon and TerwieschMatching Supply with Demand: AnIntroduction to Operations ManagementThird EditionFinchInteractive Models for Operations andSupply Chain ManagementFirst EditionJacobs and ChaseOperations and Supply Chain Management:The CoreThird EditionJacobs and ChaseOperations and Supply ChainManagementFourteenth EditionJacobs and WhybarkMengapa ERP? Primer pada SAPImplementasiEdisi pertamaSchroeder, Goldstein dan RungtusanathamOperasi manajemen dalam pasokanJaringan: Keputusan dan kasusEdisi keenamStevensonManajemen operasiKesebelas edisiSwink, Melnyk, Cooper, dan HartleyMengelola operasi di seluruh pasokanJaringanEdisi pertamaDESAIN PRODUKUlrich dan EppingerPerancangan dan pengembangan produkEdisi kelimaMATEMATIKA BISNISSlater dan WittryBisnis praktis matematika prosedurKesebelas edisiSlater dan WittryBisnis praktis matematika prosedur,