According to table 1 & 2 both the i

According to table 1 & 2 both the independent variables customer satisfaction and brand trust have statistically positive and significant relationship with the dependent variable customer loyalty that leads to acceptance of both the hypothesis. Another important finding in the present study is that customer satisfaction has a relatively higher influence on the customer loyalty which leads to the analysis that customer satisfaction is the key driver of customer loyalty among the users of automobile in Pakistan. Present study has a great importance for the marketers, academicians and for the automobile industry in Pakistan for framing their marketing strategy.
The research study has lead to the conclusion that customer loyalty is generated through customer satisfaction. Improving satisfaction level of customers will eventually lead to long term customer loyalty and profitability. Automobile companies in Pakistan should understand customer needs and focus on providing high end product & services. They should also invest in customer satisfaction programs including customer feedback, complaint handling, free services etc it will ultimately result in making existing customers more loyal customers and a good source of attraction for future prospects. Customer satisfaction automatically leads to brand trust and loyalty but first step is satisfaction. The results indicate that Customer Satisfaction positively influence Customer Loyalty; suggest that customers who perceive high level of Satisfaction will be more motivated toward the product. This would have positive consequences for both customers and organizations as well. It indicates that those customers who observe high levels of Satisfaction will be more willing to exhibit repeat business. Those customers who perceive low level of satisfaction are low in motivation to exhibit repeat business. The result indicates that customers who are highly motivated will be more willing to remain in the present product. The ever increasing technological complexity and competition in the automobile industry is putting qualitative pressures on customers. There is a need to diminish these pressures by increasing the personal adequacy of all customers. This can be achieved by providing them the necessary awareness and knowledge so that they can cope with the rapid development of technology and the changes associated with it. Automobile Industry should realize the importance of Customer Satisfaction along with other variables. There is a need to develop such strategies that will uplift the motivation of customers to remain with the industry aligned with industrial objectives.

Hasil (Bahasa Indonesia) 1:

Sesuai dengan tabel 1 & 2 variabel independen kepuasan dan kepercayaan merek memiliki Statistik hubungan positif dan signifikan dengan variable dependen loyalitas pelanggan yang menyebabkan penerimaan dari kedua hipotesis. Temuan penting lain dalam penelitian ini adalah bahwa kepuasan pelanggan memiliki pengaruh yang relatif lebih tinggi pada loyalitas pelanggan yang mengarah ke analisis bahwa kepuasan pelanggan adalah kunci pendorong loyalitas pelanggan antara pengguna mobil di Pakistan. Penelitian ini telah sangat penting bagi pemasar, akademisi dan industri otomotif di Pakistan untuk membingkai strategi pemasaran mereka. The research study has lead to the conclusion that customer loyalty is generated through customer satisfaction. Improving satisfaction level of customers will eventually lead to long term customer loyalty and profitability. Automobile companies in Pakistan should understand customer needs and focus on providing high end product & services. They should also invest in customer satisfaction programs including customer feedback, complaint handling, free services etc it will ultimately result in making existing customers more loyal customers and a good source of attraction for future prospects. Customer satisfaction automatically leads to brand trust and loyalty but first step is satisfaction. The results indicate that Customer Satisfaction positively influence Customer Loyalty; suggest that customers who perceive high level of Satisfaction will be more motivated toward the product. This would have positive consequences for both customers and organizations as well. It indicates that those customers who observe high levels of Satisfaction will be more willing to exhibit repeat business. Those customers who perceive low level of satisfaction are low in motivation to exhibit repeat business. The result indicates that customers who are highly motivated will be more willing to remain in the present product. The ever increasing technological complexity and competition in the automobile industry is putting qualitative pressures on customers. There is a need to diminish these pressures by increasing the personal adequacy of all customers. This can be achieved by providing them the necessary awareness and knowledge so that they can cope with the rapid development of technology and the changes associated with it. Automobile Industry should realize the importance of Customer Satisfaction along with other variables. There is a need to develop such strategies that will uplift the motivation of customers to remain with the industry aligned with industrial objectives.