1The Corporation DVD’s Topical Para

1
The Corporation DVD’s Topical Paradise (DVD 2)
This is a list of all of the extra footage organized by topic so you can select the clips that interest you most.
24 topics are presented in the “Topical Paradise” menu on Disc 2 of the Special Edition. A column of eight topics appears on the left side of the screen. Access the second and third columns by using the right arrow on your DVD remote.
BRANDING
Naomi Klein, author of No Logo, delves into less visible aspects of branding, its history, and how to get young people to think about brands they consume. Clay Timon, CEO of Landor and Associates, one of the world's largest branding consultancies, explains why he feels his work is necessary. He describes the basics of branding, how to build consumers' emotional bonds to brands and why the Church was the first brand.
• Selling Us Our Values – Naomi Klein
• Brands Not Products - Naomi Klein
• Designer Activism - Naomi Klein
• Brands: Who Needs Them? – Clay Timon
• Building Emotional And Intellectual Bonds - Clay Timon
• The Church: The First Brand - Clay Timon
CAPITALISM
Ira Jackson, Director, Center for Business & Government, Kennedy School at Harvard, argues that capitalism is a theology without a morality. Yet, with reference to Marx and Solzhenitsyn, he proclaims his faith in capitalism and that it can — and must — be reformed if it is to thrive.
• Needs A Moral Manifesto – Ira Jackson
CORPORATE CRIME
Robert Weissman expounds on his list of the top 100 corporate criminals of the 1990s, the pervasiveness of corporate crime, and the inadequacies of sanctions and punishment for corporations.
• What The List Tells Us – Robert Weissman
CORPORATIONS AND GOVERNMENT*
What is, and what should be, the relationship between corporations and government? Captains of industry, a professor of business ethics, and critics expand on public-private-partnerships, free trade deals, and government as "a branch of business".
2
Tom Kline VP of Pfizer Inc., the world's largest pharmaceutical manufacturer, calls for partnerships between communities, business, and government to improve neighborhoods. Maude Barlow, Chairperson of the Council of Canadians decries the expansion of corporate rights at the expense of human rights. Business ethicist Joe Badaracco comments on why corporations contribute to both political parties in the USA; Tom Kline’s boss, Hank McKinnell, CEO of Pfizer, did not appear on the film, but his revelations — and evasions — on why corporations donate to political campaigns warranted inclusion here. Sir Mark Moody-Stuart, former Chairman of Royal Dutch Shell, explains the delicate nature of exerting corporate influence on governments; he calls for open reporting to stakeholder organizations. Sam Gibara, CEO of Goodyear Tire, the world's largest tire manufacturer, asserts that corporations must now self-regulate and "assume the self-discipline that, in the past, governments required from it." Sir Mark Moody-Stuart returns with thoughts on what Shell could feasibly have done to help spare Nigerian activist Ken Saro-Wiwa from execution by the Nigerian government. Dr. Samuel Epstein says public health suffers due to the biases of government agencies like the National Institute of Health and the industry-biased American Cancer Society. Robert Monks cites legislative changes in the accounting of stock options as a key illustration of government as a branch of business.
• Public–Private Partnerships – Tom Kline
• Corporations’ Rule – Maude Barlow
• Cover Your Bases – Joe Badaracco
• Influencing Political Campaigns – Hank McKinnell (CEO, Pfizer)
• Influence Takes Trust – Sir Mark Moody-Stuart
• The Corporation As Government – Sam Gibara
• Shell In Nigeria – Sir Mark Moody-Stuart
• The Cancer Establishment – Dr. Samuel Epstein
• Accounting For Greed – Robert Monks
*See also: Role Of Government
DEMOCRACY
Mary Zepernick and Richard Grossman of the Program on Corporations, Law and Democracy (POCLAD) challenge conventional notions of Western democracy, pinpointing inconsistencies between its principles and its application in the United States. Nobel Prize-winning economist Milton Friedman takes the controversial position that none of us truly believes in democracy and that majority rule is too simplistic a formula. He argues for individual rights, a constitution, and the rule of law.
• Property Over People – Mary Zepernick
• Slave Master To Corporate Manager – Richard Grossman
• I Don’t Believe In Democracy – Milton Friedman
3
ETHICS AND VALUES
Where do people draw the line? How do they implement or compromise their values in the corporate world? Dr. Vandana Shiva discusses how individual scientists have corrupted the field of science by succumbing to the corporate ethos. Interface CEO Ray Anderson believes doing good is the best avenue to doing well. Joe Badaracco explains that whistle-blowing, though heroic, should only be a last resort because it often sacrifices the good one can effect from inside. Marc Barry, corporate spy, describes exploiting disloyal employees' ethical boundaries, which are weakened by the disrespect and disloyalty of their employers. He draws the line at working for foreign corporations against American ones, motivated more by self-preservation than patriotism.
• Corruption Of Science – Dr. Vandana Shiva
• Leading By Example – Ray Anderson
• Don’t Be A Hero – Joe Badaracco
• Exploiting Disaffection – Marc Barry
• Spying For U.S. Corporations – Marc Barry
EXTERNALITIES
Goodyear Tire CEO Sam Gibara extols Goodyear's environmental initiatives and self-critical annual reports, but laughs off the notion of taking full responsibility for the major externality his company creates —used tires. Cancer expert Dr. Samuel Epstein describes carcinogens in everyday cosmetics and toiletries, fingering the "reckless" practices of the FDA. Milton Friedman points out that not all externalities are negative.
• Responsible Corporations Don’t Externalize – Sam Gibara
• Household Carcinogens – Dr. Samuel Epstein
• There Is A Free Lunch – Milton Friedman
HISTORY
Noam Chomsky proposes that fascism, bolshevism, and corporatism share ideological roots; he describes 19th-century workers' publications that condemned the selfish spirit of the age. Ira Jackson and philosopher Mark Kingwell redress popular misconceptions of Adam Smith, the godfather of capitalism. Labour activist Charles Kernaghan and historian Howard Zinn trace the growth of labour’s political power. Edwin Black amplifies his condemnation of IBM's participation in the Nazi genocide; IBM’s official response to Black’s book is presented. Peter Drucker offers controversial insights into IBM’s actions, from his own experiences with high-level business and government officials in the 1940s.
• An Attack On Classical Liberalism – Noam Chomsky
• The End Of Freedom - Noam Chomsky
• Gain Wealth Forgetting All But Self - Noam Chomsky
• Adam Smith: Poster Boy For Greed – Ira Jackson
4
• Adam Smith – Mark Kingwell
• Triangle Shirtwaist Fire – Charles Kernaghan
• The Haymarket Affair – Howard Zinn
• The Strike Is Born – Howard Zinn
• Backlash To The Future – Howard Zinn
• IBM’s Unique Role In WWII – Edwin Black
• IBM: Blood Money – Edwin Black
• What IBM Knew And When They Knew It – Edwin Black
• IBM: Hiding History - Edwin Black
• IBM’s Statement
• IBM: Watson Acted Morally – Peter Drucker
LABOUR
Noam Chomsky argues that business’s demands for worker “flexibility” are false efficiencies that cause insecurity and disastrous human consequences. Labour activist Charles Kernaghan details the extreme poverty sweatshop workers endure despite working up to 120 hours a week. Harvard’s labour expert Elaine Bernard contrasts meagre protections of workers’ rights with strong music copyright protection; she argues that the workplace, the site of decision-making, is the best place for workers and unions to be involved in holding corporations accountable. Naomi Klein observes that corporations in the North and South are refusing to take responsibility for the fact that families depend upon poorly paid young female workers. Workers in the South want a say in constructing the labor codes imposed on them.
• Labour Market Flexibility – Noam Chomsky
• Worker Rights, Yeah Right – Charles Kernaghan
• Worker Rights Vs. Copyrights – Elaine Bernard
• Holding Corporations Accountable – Elaine Bernard
• State Of The Unions – Elaine Bernard
• Joke Jobs – Naomi Klein
• Codes Of Conduct – Naomi Klein
MARKETING
University students Chris Barrett and Luke McCabe further justify marketing by the corporate world of their prime commodity — themselves. Naomi Klein dissects the marketing research technique of “cool hunting”. She defends selling dissident works such as her No Logo (and, by inference, The Corporation) through big corporations. Undercover marketer, Jonathan Ressler describes the legacy of shills and the art of the “leaner” in bars, promoting new brands of drinks. He says he wouldn’t hesitate to use an anti-corporate protest for undercover marketing.
• We’re Not Selling Out – Chris and Luke
• Cool Hunting – Naomi Klein
5
• Mainstream Dissidence – Naomi Klein
• Big Fat Inc. – Jonathan Ressler
• Everyone Does It – Jonathan Ressler
• Undercover Case Study - Jonathan Ressler
• Infiltrating Protests - Jonathan Ressler
MARKETING TO KIDS
Marketing executive Lucy Hughes expands on manipulating kids, aged 3 to 8, to nag their parents into buying a product. Children are influenced by ads for high-end adult products and will nag for them too. Hughes says she appreciates her own children's nagging, so she knows what’s important to them. She defends her work on the basis that ultimate responsibility lies with parents.
Dr. Susan Linn develops the contrary position, based in part on science showing that brains are not fully developed even by the age of 16; she states it is unethi

Hasil (Bahasa Indonesia) 1:

1Paradise topikal Corporation DVD (DVD 2)Ini adalah daftar semua rekaman tambahan yang diselenggarakan oleh topik sehingga Anda dapat memilih klip yang paling menarik minat Anda.24 topik yang disajikan dalam menu "Topikal Paradise" di Disc 2 edisi khusus. Kolom delapan topik muncul di sisi kiri layar. Mengakses kolom yang kedua dan ketiga dengan menggunakan panah kanan pada remote DVD Anda.MEREKNaomi Klein, penulis tidak logo, menggali aspek-aspek yang kurang terlihat branding, sejarahnya, dan bagaimana untuk mendapatkan orang-orang muda untuk berpikir tentang merek yang mereka konsumsi. Clay Timon, CEO Landor dan Associates, salah satu konsultan branding terbesar di dunia, menjelaskan mengapa ia merasa karyanya diperlukan. Ia menjelaskan dasar-dasar branding, bagaimana membangun ikatan emosional konsumen merek dan mengapa jemaat adalah merek pertama.• Menjual kami nilai-nilai kita – Naomi Klein• Merek tidak produk - Naomi Klein• Desain aktivisme - Naomi Klein• Merek: siapa kebutuhan mereka? -Timon Clay• Bangunan intelektual dan emosional Obligasi - Clay Timon• Gereja: merek pertama - Clay TimonKAPITALISMEIra Jackson, Direktur, Pusat untuk bisnis & pemerintah, sekolah Kennedy di Harvard, berpendapat bahwa kapitalisme adalah teologi tanpa moral. Namun, dengan referensi Marx dan Solzhenitsyn, ia menyatakan imannya dalam kapitalisme dan yang dapat- dan harus-direformasi jika itu adalah untuk berkembang.• Kebutuhan sebuah Manifesto Moral-Ira JacksonKEJAHATAN KORPORASIRobert Weissman menguraikan pada daftar top 100 perusahaan penjahat pada 1990-an, meluasnya kejahatan korporasi dan kelemahan sanksi dan hukuman bagi perusahaan.• Apa daftar memberitahu kita – Robert WeissmanPERUSAHAAN DAN PEMERINTAH *Apa itu, dan apa yang seharusnya, hubungan antara perusahaan dan pemerintah? Kapten industri, Profesor etika bisnis, dan kritikus memperluas kemitraan publik-swasta, kesepakatan perdagangan bebas dan pemerintah sebagai "cabang bisnis".2Tom Kline VP dari Pfizer Inc, produsen farmasi terbesar di dunia, menyerukan kemitraan antara masyarakat, bisnis dan pemerintah untuk meningkatkan lingkungan. Maude Barlow, Ketua Dewan Kanada decries perluasan hak-hak Perseroan dengan mengorbankan hak asasi manusia. Ahli etika bisnis Joe Badaracco komentar pada Mengapa perusahaan berkontribusi pada kedua belah pihak politik di Amerika Serikat; Tom Kline bos, Hank McKinnell, CEO Pfizer, tidak muncul di film, tapi pernyataannya — dan evasions — pada Mengapa perusahaan menyumbang ke politik kampanye dijamin pencantumannya di sini. Sir Mark Moody-Stuart, mantan Ketua dari Royal Shell Belanda, menjelaskan sifat halus mengerahkan pengaruh korporat pada pemerintah; Dia memanggil terbuka pelaporan kepada organisasi-organisasi pemangku kepentingan. Sam Gibara, CEO Ban Goodyear, produsen ban terbesar di dunia, menegaskan bahwa perusahaan harus sekarang mengatur diri dan "menganggap disiplin diri itu, di masa lalu, pemerintah yang diperlukan dari itu." Sir Mark Moody-Stuart kembali dengan pikiran pada apa Shell yang bisa dapat dilakukan untuk membantu cadangan Nigeria aktivis Ken Saro-Wiwa dari eksekusi oleh Pemerintah Nigeria. Dr. Samuel Epstein mengatakan kesehatan masyarakat menderita karena bias badan-badan pemerintah seperti National Institute of Health dan industri-bias American Cancer Society. Robert Monks mengutip perubahan legislatif akuntansi opsi saham sebagai ilustrasi yang utama pemerintah sebagai cabang dari bisnis.• Kemitraan publik-swasta-Tom Kline• Perusahaan aturan-Maude Barlow• Mencakup basis Anda-Joe Badaracco• Mempengaruhi kampanye politik – Hank McKinnell (CEO, Pfizer)• Pengaruh mengambil kepercayaan-Sir Mark Moody-Stuart• Korporasi sebagai pemerintah-Sam Gibara• Shell di Nigeria-Sir Mark Moody-Stuart• Pembentukan kanker – Dr. Samuel Epstein• Akuntansi untuk keserakahan-Robert Monks* Lihat juga: peran pemerintahDEMOKRASIMaria Zepernick dan Richard Grossman program pada perusahaan, hukum dan demokrasi (POCLAD) menantang pengertian konvensional demokrasi Barat, penentuan inkonsistensi antara prinsip-prinsip dan penerapannya di Amerika Serikat. Pemenang Hadiah Nobel ekonom Milton Friedman mengambil posisi kontroversial bahwa tidak satupun dari kita benar-benar percaya dalam demokrasi dan pemerintahan mayoritas adalah terlalu sederhana formula. Dia berpendapat untuk hak-hak individu, sebuah Konstitusi dan aturan hukum.• Properti atas orang-orang-Zepernick Maria• Master budak untuk manajer perusahaan-Richard Grossman• Saya tidak percaya dalam demokrasi-Milton Friedman3NILAI-NILAI DAN ETIKADi mana orang-orang menarik garis? Bagaimana mereka menerapkan atau kompromi nilai-nilai mereka di dunia usaha? Dr Vandana Shiva membahas bagaimana individu ilmuwan telah rusak bidang ilmu oleh mengalah etos perusahaan. Antarmuka CEO Ray Anderson percaya berbuat baik adalah jalan terbaik untuk melakukan dengan baik. Joe Badaracco menjelaskan bahwa meniup peluit, meskipun heroik, hanya harus terakhir karena sering pengorbanan yang baik yang dapat mempengaruhi dari dalam. Marc Barry, mata-mata perusahaan, menjelaskan mengeksploitasi batas etika karyawan loyal, yang melemah tidak hormat dan ketidaksetiaan majikan mereka. Dia menarik garis di bekerja untuk perusahaan-perusahaan asing terhadap orang Amerika, termotivasi lagi oleh pertahanan diri daripada patriotisme.• Korupsi Sains-Dr Vandana Shiva• Memimpin dengan contoh-Ray Anderson• Jangan seorang pahlawan-Joe Badaracco• Pemanfaatan ketidakpuasan-Marc Barry• Mata-mata perusahaan-perusahaan AS-Marc BarryEKSTERNALITASGoodyear Ban CEO Sam Gibara memuliakan Goodyear's inisiatif lingkungan dan laporan tahunan yang kritis terhadap diri sendiri, tetapi tertawa dari gagasan mengambil tanggung jawab penuh atas eksternalitas utama perusahaan menciptakan — Ban bekas. Kanker ahli Dr. Samuel Epstein menjelaskan karsinogen dalam sehari-hari kosmetik dan perlengkapan mandi, meraba praktek-praktek "nekat" FDA. Milton Friedman menunjukkan bahwa tidak semua eksternalitas negatif.• Bertanggung jawab korporasi tidak mengeksternalisasi-Sam Gibara• Rumah tangga karsinogen-Dr. Samuel Epstein• Tidak adalah makan siang gratis-Milton FriedmanSEJARAHNoam Chomsky mengusulkan bahwa fasisme, bolshevisme dan korporatisme berbagi akar ideologi; Dia menjelaskan publikasi abad ke-19 pekerja yang mengutuk roh egois zaman. Ira Jackson dan filsuf Mark Kingwell memperbaiki kesalahpahaman populer Adam Smith, godfather kapitalisme. Aktivis buruh Charles Kernaghan dan sejarawan Howard Zinn melacak pertumbuhan kekuasaan politik liberal. Edwin Black menguatkan kutukannya IBM partisipasi dalam genosida Nazi; IBM's tanggapan resmi untuk buku hitam yang disajikan. Peter Drucker menawarkan wawasan kontroversial tindakan IBM, dari pengalamannya sendiri dengan tingkat tinggi pejabat pemerintah dan bisnis pada tahun 1940.• Serangan liberalisme klasik-Noam Chomsky• Akhir kebebasan - Noam Chomsky• Memperoleh kekayaan melupakan semua tetapi diri - Noam Chomsky• Adam Smith: anak laki-laki Poster untuk keserakahan-Ira Jackson4• Adam Smith-Mark Kingwell• Triangle Shirtwaist Fire-Charles Kernaghan• Kerusuhan Haymarket-Howard Zinn• Pemogokan dilahirkan-Howard Zinn• Reaksi untuk masa depan-Howard Zinn• IBM peran unik dalam Perang Dunia II – Edwin Black• IBM: uang darah – Edwin Black• Apa yang IBM tahu dan ketika mereka tahu itu – Edwin Black• IBM: Hiding History - Edwin Black• IBM’s Statement• IBM: Watson Acted Morally – Peter DruckerLABOURNoam Chomsky argues that business’s demands for worker “flexibility” are false efficiencies that cause insecurity and disastrous human consequences. Labour activist Charles Kernaghan details the extreme poverty sweatshop workers endure despite working up to 120 hours a week. Harvard’s labour expert Elaine Bernard contrasts meagre protections of workers’ rights with strong music copyright protection; she argues that the workplace, the site of decision-making, is the best place for workers and unions to be involved in holding corporations accountable. Naomi Klein observes that corporations in the North and South are refusing to take responsibility for the fact that families depend upon poorly paid young female workers. Workers in the South want a say in constructing the labor codes imposed on them.• Labour Market Flexibility – Noam Chomsky• Worker Rights, Yeah Right – Charles Kernaghan• Worker Rights Vs. Copyrights – Elaine Bernard• Holding Corporations Accountable – Elaine Bernard• State Of The Unions – Elaine Bernard• Joke Jobs – Naomi Klein• Codes Of Conduct – Naomi KleinMARKETINGUniversity students Chris Barrett and Luke McCabe further justify marketing by the corporate world of their prime commodity — themselves. Naomi Klein dissects the marketing research technique of “cool hunting”. She defends selling dissident works such as her No Logo (and, by inference, The Corporation) through big corporations. Undercover marketer, Jonathan Ressler describes the legacy of shills and the art of the “leaner” in bars, promoting new brands of drinks. He says he wouldn’t hesitate to use an anti-corporate protest for undercover marketing.• We’re Not Selling Out – Chris and Luke• Cool Hunting – Naomi Klein5• Mainstream Dissidence – Naomi Klein• Big Fat Inc. – Jonathan Ressler• Everyone Does It – Jonathan Ressler• Undercover Case Study - Jonathan Ressler• Infiltrating Protests - Jonathan ResslerMARKETING TO KIDSMarketing executive Lucy Hughes expands on manipulating kids, aged 3 to 8, to nag their parents into buying a product. Children are influenced by ads for high-end adult products and will nag for them too. Hughes says she appreciates her own children's nagging, so she knows what’s important to them. She defends her work on the basis that ultimate responsibility lies with parents.Dr. Susan Linn develops the contrary position, based in part on science showing that brains are not fully developed even by the age of 16; she states it is unethi