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Does the Three-Step Process Work?Although you might agree with the logic of the three-step investment process, you might wonderhow well this process works in selecting investments. The results of several academic studieshave supported this technique. First, studies indicated that most changes in an individualfirm’s earnings could be attributed to changes in aggregate corporate earnings and changes inearnings for the firm’s industry, with the aggregate earnings changes being more important.Although the relative influence of the general economy and the industry on a firm’s earningsvaried among individual firms, the results consistently demonstrated that the economic environmenthad a significant effect on firm earnings.Second, studies by Moore and Cullity (1988) and Siegel (1991) found a relationship betweenaggregate stock prices and various economic series, such as employment, income, andproduction. These results supported the view that a relationship exists between stock pricesand economic expansions and contractions.Third, an analysis of the relationship between rates of return for the aggregate stock market,alternative industries, and individual stocks showed that most of the changes in rates of returnfor individual stocks could be explained by changes in the rates of return for the aggregate stockmarket and the stock’s industry. As shown by Meyers (1973), although the importance of themarket effect tended to decline over time and the significance of the industry effect variedamong industries, the combined market-industry effect on an individual stock’s rate of returnwas still important.
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