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Portofolio Diversifikasi di bawah"(Grinblatt dan Keloharju, 2001). Investor inisebagian besar memilih saham yang membuat portofolio mereka atas dasar geografis ataudekat profesional mereka. Juga perkotaan investor memilih untuk berkonsentrasi nyaportofolio di dekat saham (Goetzman et al., 2004).Keberadaan ambiguitas dan kesulitan untuk memahami saham asingmenyumbang implikasi dari keakraban dan ketersediaan bias dalam portofoliodiversifikasi:H4. Bias keakraban dan ketersediaan akan negatif mempengaruhi portofoliodiversifikasi.2.5 lebihanInvestor individu mungkin memerlukan korelasi ke account, tetapi mereka meremehkan merekakekuatan. Sebagai contoh, investor yang terlalu percaya diri tentang kebenaran dankebenaran informasi analitis mungkin melebihkan korelasi di antara sahamdan karena mereka lebih memilih untuk memiliki portofolio dengan tingkat yang lebih rendah dari diversifikasi. Tingkatdiversifikasi juga saling berkaitan dengan preferensi investasi yang handal denganlebihan. Investor dapat membentuk rasa diversifikasi portofolio lebihandalam investasi kemampuan mereka. Ketika merumuskan keputusan investasi mereka, mereka dapatmemperpanjang rasa kontrol salah karena mereka langsung sibuk di investasiproses dan membuat mereka pilihan individu sebagai alternatif mengandalkan orang lain.Ilusi kontrol dapat menghasilkan tingkat tidak pantas lebihan.Overconfident investors might prefer not to diversify because they might wronglysuppose that they will receive larger performance through active trading:H5. The overconfidence bias will negatively influence the portfolio diversification.3. Methodology3.1 Questionnaire designThe survey consists of three sections. The first section contains some informationrelated to the background of the respondents. The respondents are asked questionsabout their portfolio diversification, age, gender, income, employment status, tradingexperience. The second section is about determinants of psychological effect oninvestors’ decision-making (see the Appendix). Responses to each of these items wereelicited on five-point scales ranging from 5 ¼strongly agree to 1 ¼strongly disagree.The respondents are required to answer all the questions based on their opinionsand perceptions. The last section aims to assess the financial literacy level. Therespondents are required to answer 11 question exam-types (Al-Tamimi and Kalli,2009; Rooij et al., 2011).3.2 Sampling and data collectionOur empirical study is based on qualitative research. We use a questionnaire as amethod of data collection. The questionnaire was available online and this permitted usto ensure confidentiality and privacy of the data provided by the respondents. The datainclude over 300 individual (small) Tunisian investors currently trading and managingdirectly their investments in the Tunisian stock exchange.The surveyed respondents had to be over 18. In terms of response rates, a traditionalresponse rate measure could not be computed because online surveys are administratedin a different manner from standard telephone and paper surveys. Only 256 individual
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