Global organizations can go on the

Global organizations can go on the information highway and dramatically improve the way business interactions by using Ecommerce.
This situation
and demands force
each organization to
change, to
abridge the
gap
in
environmental changes thattake
place. One of those who get
the full benefits of E-commerce
is the hotel industry. The full
potential of
values brought about

by
E-commerce in Malaysia
is unable to realize. This paper shows the role of
organizational culture
among E-commerceadoption
and hotel performance
in Malaysia, from a survey of 111 hotels, four (4) stars
above, and 146
hotels three (3) stars
below
as a sample. Based
on the conceptual framework, it
can
be hypothesized that Organizational culture positively mediates
the
effect of E-commerce
adoption on hotel
performance. A statistical
Package for Social Science (SPSS)
Version 20 was usedto
examine the data. Pearson correlation
analysis and descriptive
statistics were
performed to determine
the collinearity

problem,
and to
analyze the relationship between the variables.
Lastly,
multiple regression analysis was recommended
to
assess
the mediating
variable in
the relationship
between independent
variable and dependent variable (Baron and Kenny,1986).
The final results of Pearson correlation and multiple regression analysis
showed important finding. The relationshipbetween
organizational culture and E-commerce
adoption significantly correlated
with
hotel performance.
Meanwhile based onmediating
model testing,
the
mediating effect
of
organizational
culture
in
the
hypothesized
model exists. The findings
of this

study
may be used to improve the
method
and management in Malaysia
hotel industry
environment and
employees should
beexposed
to the
requirement
in
the
work culture towards
globalization.
Therefore, practice
within
the
E-commerce adoption
needs
to consider the organizational
culture as a key element in the hotel performance.