Consideration: SearchThese days, co

Consideration: Search
These days, consumers are digging deeper in their searches by utilizing “long tail” keywords. Instead of searching for a term like “maple syrup” they will look for a term like “organic maple syrup made in Vermont.” The long-tail search result is more specific, and requires content that supports these types of queries.

HOW-TO:
It’s important to understand which keyword phrases people use just prior to purchasing a product, or becoming a lead. To get this information, make sure you have goals for your conversions set up in Google Analytics, and see what keywords drive conversions. When authoring content, these will be the terms that you use to help people find you, and buy.

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Consideration: SearchThese days, consumers are digging deeper in their searches by utilizing “long tail” keywords. Instead of searching for a term like “maple syrup” they will look for a term like “organic maple syrup made in Vermont.” The long-tail search result is more specific, and requires content that supports these types of queries.HOW-TO:It’s important to understand which keyword phrases people use just prior to purchasing a product, or becoming a lead. To get this information, make sure you have goals for your conversions set up in Google Analytics, and see what keywords drive conversions. When authoring content, these will be the terms that you use to help people find you, and buy.

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Pertimbangan: Cari
hari ini, konsumen menggali lebih dalam pencarian mereka dengan memanfaatkan "ekor panjang" kata kunci. Alih-alih mencari istilah seperti "sirup maple" mereka akan mencari istilah seperti "sirup maple organik yang dibuat di Vermont." Hasil pencarian ekor panjang lebih spesifik, dan membutuhkan konten yang mendukung jenis query. CARA-TO : Sangat penting untuk memahami kata kunci yang frase orang menggunakan sesaat sebelum membeli produk, atau menjadi petunjuk. Untuk mendapatkan informasi ini, pastikan Anda memiliki tujuan untuk konversi didirikan di Google Analytics, dan melihat apa kata kunci konversi drive. Ketika authoring konten, ini akan menjadi hal yang Anda gunakan untuk membantu orang menemukan Anda, dan membeli.

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