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the major initiative of the entire was to select and implement the best existing application in business area, regardless of which bank already used that apllication. in this way the newly formed bank focused on business outcomes rather than technology. the overall goal of the transition team was customer retention. That is customers were to experience no disruption in services during the merger process.the transition team realized that they were integrating disparate IT teams, in which every team member had his or her individual preferences regarding the systems they were using. The chellenge was to get all employees to focus on the overall goal, which was to evaluate which systems would best serve the new banks customers.The integration process was intricate the two companies were using more than 4.000 IT systems. the transition teams strategy was to choose one business process, select the most appropiate application for that process knew how to use that application. Consider the mortgage lending and online banking business processes.The wellsfargo mortgage lending application was superior in scalability, meaning that could accomodate the increased processing needs generate by the merger. At the time of the merger, Wellsfargo was struggling to fill the demands created by the mortgage refinancing bloom. In fact, the bank added 1,000 employees just to handle those orders. The wellsfargo appliction was better at handling the demand and conducting secure transaction than was the wachovia application, so the transition team used the former.Wellsfargo online banking applications, were also found to be superior to wachovia's. wellsfargo's customers constantly commented on how easy these applications were to use and how intuitive the interface was.To ensure that employees remained as productive as possible during the merger, wellsfargo provided on going support for nearly all of the 4,000 applications that the two banks used before the merger a group from the trasition team oversaw the transition to new, best-of-breed applications.at wellsfargo's, the focus is on providing a level of service taht today's customer demand. the bank, with more than 48 million cutomers, has made moblity a key component of its business. for example, it now offers banking services through mobile channels: text banking, a mobile browser, and specialized smart phone applictions. Nearly 25 percent of the customers who bank online also use mobile banking to check balances, make transfers, and pay bills. further, customers who use text banking send about two dozen messages per month. Also, wellsfargo is combining physicals and virtual tools. for intsance customers can have ATM receipts sent to their e-mail addresses rather than on paper.
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