BONUS TIP SHEET9 Ways to Maximize t

BONUS TIP SHEET
9 Ways to Maximize the Value of Content during the Customer Journey

1. MAP
Out how customers move through the customer journey for your product or service. Think of this step as answers to a series of questions. How do people become aware of your product? How do they decide that it meets their needs? What do people do after the conversion that impacts sales or lead generation?
2. AUDIT
your content based on the customer journey. Are there any gaps? Identify them and brainstorm inspiring ways to move people through that step.
3. DETERMINE
how to measure each step of the customer journey. Make sure you have the tools in place to measure all of the ways people interact with content. This includes site analytics for traffic and content analysis, measuring social media likes and shares, and also search engine ranking.
4. ASSESS
your content’s performance after you publish. Base your assessment on the metrics that map to each step of your customer journey.
5. MAKE
Sure your content is “portable.” Do you have share and like buttons on your site so people can share it on social media? When people share a link, is it a well-formatted and “friendly” url (Internet address) that makes sense?
6. MAKE
Sure your content publishing process is aligned with your SEO strategy. Each page should have titles, descriptions and H1s (headlines or headers) that support keywords that drive traffic to that product or service.
7. PROMOTE
Your content socially. Just because you publish it in your site, doesn’t mean people will find it. A recommendation from a friend via a social link is a powerful referral.
8. AUTHOR
Content that inspires people to share it socially. This might mean taking a provocative approach to a topic, or providing useful “howto” information that can be referenced within an online community.
9. NURTURE
The customers and leads that complete a conversion process. Acknowledge that customers have the ability to be advocates for your products and services. Give them the content they need to help their network learn about your product or service.

BONUS TIP SHEET
9 Ways to Maximize the Value of Content during the Customer Journey

1. MAP 
Out how customers move through the customer journey for your product or service. Think of this step as answers to a series of questions. How do people become aware of your product? How do they decide that it meets their needs? What do people do after the conversion that impacts sales or lead generation? 
2. AUDIT 
your content based on the customer journey. Are there any gaps? Identify them and brainstorm inspiring ways to move people through that step.
3. DETERMINE
how to measure each step of the customer journey. Make sure you have the tools in place to measure all of the ways people interact with content. This includes site analytics for traffic and content analysis, measuring social media likes and shares, and also search engine ranking.
4. ASSESS 
your content’s performance after you publish. Base your assessment on the metrics that map to each step of your customer journey.
5. MAKE
Sure your content is “portable.” Do you have share and like buttons on your site so people can share it on social media? When people share a link, is it a well-formatted and “friendly” url (Internet address) that makes sense?
6. MAKE
Sure your content publishing process is aligned with your SEO strategy. Each page should have titles, descriptions and H1s (headlines or headers) that support keywords that drive traffic to that product or service.
7. PROMOTE
Your content socially. Just because you publish it in your site, doesn’t mean people will find it. A recommendation from a friend via a social link is a powerful referral.
8. AUTHOR
Content that inspires people to share it socially. This might mean taking a provocative approach to a topic, or providing useful “howto” information that can be referenced within an online community.
9. NURTURE
The customers and leads that complete a conversion process. Acknowledge that customers have the ability to be advocates for your products and services. Give them the content they need to help their network learn about your product or service.

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BONUS TIP SHEET9 Ways to Maximize the Value of Content during the Customer Journey 1. MAP Out how customers move through the customer journey for your product or service. Think of this step as answers to a series of questions. How do people become aware of your product? How do they decide that it meets their needs? What do people do after the conversion that impacts sales or lead generation? 2. AUDIT your content based on the customer journey. Are there any gaps? Identify them and brainstorm inspiring ways to move people through that step.3. DETERMINEhow to measure each step of the customer journey. Make sure you have the tools in place to measure all of the ways people interact with content. This includes site analytics for traffic and content analysis, measuring social media likes and shares, and also search engine ranking.4. ASSESS your content’s performance after you publish. Base your assessment on the metrics that map to each step of your customer journey.5. MAKESure your content is “portable.” Do you have share and like buttons on your site so people can share it on social media? When people share a link, is it a well-formatted and “friendly” url (Internet address) that makes sense?6. MAKESure your content publishing process is aligned with your SEO strategy. Each page should have titles, descriptions and H1s (headlines or headers) that support keywords that drive traffic to that product or service.7. PROMOTEYour content socially. Just because you publish it in your site, doesn’t mean people will find it. A recommendation from a friend via a social link is a powerful referral.8. AUTHORContent that inspires people to share it socially. This might mean taking a provocative approach to a topic, or providing useful “howto” information that can be referenced within an online community.9. NURTUREThe customers and leads that complete a conversion process. Acknowledge that customers have the ability to be advocates for your products and services. Give them the content they need to help their network learn about your product or service.

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BONUS TIP LEMBAR
9 Cara Maksimalkan Nilai Konten selama Pelanggan Journey 1. MAP Out bagaimana pelanggan bergerak melalui perjalanan pelanggan untuk produk atau layanan Anda. Pikirkan langkah ini sebagai jawaban atas serangkaian pertanyaan. Bagaimana orang menjadi sadar produk Anda? Bagaimana mereka memutuskan bahwa memenuhi kebutuhan mereka? Apa yang dilakukan orang setelah konversi bahwa dampak penjualan atau memimpin generasi? 2. Audit konten Anda berdasarkan perjalanan pelanggan. Apakah ada kesenjangan? Mengidentifikasi mereka dan brainstorming cara inspirasi untuk memindahkan orang-orang melalui langkah itu. 3. MENENTUKAN bagaimana mengukur setiap langkah perjalanan pelanggan. Pastikan Anda memiliki alat di tempat untuk mengukur semua cara orang berinteraksi dengan konten. Ini termasuk analisis situs untuk lalu lintas dan analisis isi, mengukur seperti media sosial dan saham, dan juga peringkat mesin pencari. 4. MENILAI kinerja konten Anda setelah Anda mempublikasikan. Mendasarkan penilaian Anda pada metrik yang memetakan setiap langkah perjalanan pelanggan Anda. 5. MEMBUAT Tentu konten Anda adalah "portabel." Apakah Anda memiliki saham dan seperti tombol di situs Anda sehingga orang dapat berbagi di media sosial? Ketika orang-orang berbagi link, apakah itu baik-diformat dan "ramah" url (alamat internet) yang masuk akal? 6. MEMBUAT Tentu proses penerbitan konten Anda selaras dengan strategi SEO Anda. Setiap halaman harus memiliki judul, deskripsi dan H1s (headline atau header) bahwa kata kunci dukungan yang mengarahkan lalu lintas ke produk atau layanan. 7. MEMPROMOSIKAN konten Anda secara sosial. Hanya karena Anda mempublikasikannya di situs Anda, tidak berarti orang akan menemukannya. Rekomendasi dari teman melalui link sosial adalah rujukan yang kuat. 8. PENULIS Konten yang menginspirasi orang untuk berbagi secara sosial. Ini mungkin berarti mengambil pendekatan provokatif dengan topik, atau menyediakan berguna "howto" informasi yang dapat direferensikan dalam sebuah komunitas online. 9. Nurture Pelanggan dan arahan yang menyelesaikan proses konversi. Mengakui bahwa pelanggan memiliki kemampuan untuk menjadi pendukung untuk produk dan jasa Anda. Beri mereka konten yang mereka butuhkan untuk membantu jaringan mereka belajar tentang produk atau layanan Anda.

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