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A customer-strategy enterprise seek

A customer-strategy enterprise seeks to identify what creates value for each customer and then to deliver that value to him.
As other chapters in this book will demonstrate,a customer-value business strategy is a highly measurable process that can increase enterprise profitability and shareholder value.
We also show that the foundation for growing a profitable customer-strategy enterprise lies in establishing stronger relationships with individual customers.
Enterprises that foster relationships with individual customers pave a path to profitability.
The challenge is to understand how to establish these critical relationships and how to optimize them for profits.
Learning Relationships provide the framework for understanding how to build customer value.
Increasing the value of the customer base by focusing on customers individually and treating different customers differently will benefit the enterprise in many ways.
But before we can delve into the intricacies of the business strategies behind this objective, and before we can review the CRM analytical tools and techniques required to carry out this strategy, we need to establish a foundation of knowledge with respect to how enterprises have developed relationships with customers over the years. That is our goal for the next chapter
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A customer-strategy enterprise seeks to identify what creates value for each customer and then to deliver that value to him. As other chapters in this book will demonstrate,a customer-value business strategy is a highly measurable process that can increase enterprise profitability and shareholder value. We also show that the foundation for growing a profitable customer-strategy enterprise lies in establishing stronger relationships with individual customers.Enterprises that foster relationships with individual customers pave a path to profitability. The challenge is to understand how to establish these critical relationships and how to optimize them for profits. Learning Relationships provide the framework for understanding how to build customer value.Increasing the value of the customer base by focusing on customers individually and treating different customers differently will benefit the enterprise in many ways. But before we can delve into the intricacies of the business strategies behind this objective, and before we can review the CRM analytical tools and techniques required to carry out this strategy, we need to establish a foundation of knowledge with respect to how enterprises have developed relationships with customers over the years. That is our goal for the next chapter
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Sebuah perusahaan customer-strategi berusaha untuk mengidentifikasi apa yang menciptakan nilai bagi setiap pelanggan dan kemudian untuk memberikan nilai yang dia.
Seperti bab-bab lain dalam buku ini akan menunjukkan, strategi bisnis customer-nilai adalah proses yang sangat terukur yang dapat meningkatkan profitabilitas perusahaan dan pemegang saham nilai.
Kami juga menunjukkan bahwa dasar untuk tumbuh sebuah perusahaan pelanggan-strategi yang menguntungkan terletak pada membangun hubungan yang lebih kuat dengan pelanggan individu.
Perusahaan yang mendorong hubungan dengan pelanggan individu membuka jalan untuk profitabilitas.
Tantangannya adalah untuk memahami bagaimana membangun hubungan-hubungan kritis dan bagaimana mengoptimalkan mereka untuk keuntungan.
Hubungan Belajar memberikan kerangka untuk memahami bagaimana membangun nilai pelanggan.
Peningkatan nilai basis pelanggan dengan berfokus pada pelanggan individual dan memperlakukan pelanggan yang berbeda berbeda akan menguntungkan perusahaan dalam banyak hal.
Tapi sebelum kita dapat menggali ke dalam seluk-beluk strategi bisnis di balik tujuan ini, dan sebelum kami dapat meninjau alat-alat analisis CRM dan teknik yang diperlukan untuk melaksanakan strategi ini, kita perlu membangun dasar pengetahuan sehubungan dengan bagaimana perusahaan telah mengembangkan hubungan dengan pelanggan selama bertahun-tahun . Itu adalah tujuan kami untuk bab berikutnya
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