Kimpton Hotels' EarthCare ProgramMi

Kimpton Hotels' EarthCare Program
Michael Pace faced a dilemma. He was Kimpton Hotels’ West Coast Director of Oper-ations and Environmental Programs, General Manager of its Villa Florence Hotel in San Francisco, and the main catalyst for implementing its EarthCare program nationally. Ffe was determined to help the boutique hotel chain “walk the talk” regarding its commit¬ment to environmental responsibility, but he also had agreed not to introduce any new products or processes that would be more expensive than those they replaced. They were already successful in introducing nontoxic cleaning products, promotional materials printed on recycled paper, towel and linen reuse programs, and complimentary organic coffee and had made substantial progress in recycling bottles, cans, papa , and cardboard. Now that the initial phase of the program was being implemented nationwide, he and the company’s team of eco champions were facing some difficult challenges with the roll¬out of the second, more ambitious, phase.
For example, the team had to decide whether to recommend the purchase of linens made of organic cotton, which vendors insisted would cost at least 50 percent more than standard linens. It would cost an average of $100,000 to $150,000 to switch out all the sheets, pillowcases, and towels in each hotel. If they couldn't negotiate the price down, was there some way they could introduce organic cotton in a limited but meaningful way? All linens were commingled in the laundry, so they couldn’t be introduced one floor at a time. Maybe they could start with pillowcases- though the sheets wouldn’t be organic, guests would be resting their heads on organic cotton. Would it even be worth spending so much on linens? The team would face similar issues when deciding whether to recommend environmentally friendly carpeting or furniture.
There were also issues with their recycling initiatives. The program had been field- tested at Kimpton hotels in San Francisco, a singular city in one of the most environ-mentally aware states in the United States. Now the eco-champions team had to figure out how to make it work in cities like Chicago, which didn’t even have a municipal recy¬cling program in place. In Denver, recycling actually cost more than waste disposal to a landfill, due to the low cost of land in eastern Colorado. Pace knew that the environ¬mental initiatives most likely to succeed would be those that could be seamlessly imple¬mented by the General Managers and employees of the 39 unique Kimpton hotels around the country. The last thing he wanted to do was to make their jobs more difficult by imposing cookie-cutter standards. At the same time, he knew (hat recycling just 50 per¬cent of Kimpton Hotels’ waste stream would save over $250,000 per year in waste disposal costs.

Hasil (Bahasa Indonesia) 2:

Kimpton Hotel 'Program EarthCare
Michael Pace menghadapi dilema. Dia Kimpton Hotel 'West Coast Direktur Oper-negosiasi dan Program Lingkungan, General Manager-nya Villa Florence Hotel di San Francisco, dan katalis utama untuk melaksanakan program EarthCare secara nasional. FFE bertekad untuk membantu jaringan hotel butik "berjalan pembicaraan" mengenai commit¬ment terhadap tanggung jawab lingkungan, tetapi ia juga telah sepakat untuk tidak memperkenalkan produk baru atau proses yang akan lebih mahal daripada yang mereka diganti. Mereka sudah berhasil dalam memperkenalkan produk pembersih tidak beracun, bahan promosi dicetak di atas kertas daur ulang, handuk dan program reuse linen, dan kopi organik gratis dan telah membuat kemajuan substansial dalam botol daur ulang, kaleng, papa, dan kardus. Sekarang tahap awal program ini dilaksanakan secara nasional, ia dan tim perusahaan eco juara menghadapi beberapa tantangan sulit dengan roll¬out dari kedua, lebih ambisius, fase.
Misalnya, tim harus memutuskan apakah akan merekomendasikan pembelian linen terbuat dari katun organik, yang vendor bersikeras akan biaya setidaknya 50 persen lebih dari linen standar. Ini akan biaya rata-rata $ 100.000 hingga $ 150.000 sampai beralih keluar semua seprai, sarung bantal, dan handuk di masing-masing hotel. Jika mereka tidak bisa bernegosiasi turun harga, ada beberapa cara yang mereka bisa memperkenalkan katun organik dalam cara yang terbatas tapi bermakna? Semua linen bercampur di binatu, sehingga mereka tidak bisa diperkenalkan satu lantai pada suatu waktu. Mungkin mereka bisa mulai dengan pillowcases- meskipun seprai tidak akan organik, para tamu akan beristirahat kepala mereka pada kapas organik. Apakah itu bahkan layak menghabiskan begitu banyak pada linen? Tim akan menghadapi masalah yang sama ketika memutuskan apakah akan merekomendasikan karpet ramah lingkungan atau furnitur.
Ada juga masalah dengan inisiatif daur ulang mereka. Program ini telah diuji di lapangan-hotel Kimpton di San Francisco, sebuah kota tunggal di salah satu yang paling negara environ-mental menyadari di Amerika Serikat. Sekarang tim eco-juara harus mencari cara untuk membuatnya bekerja di kota-kota seperti Chicago, yang bahkan tidak memiliki program recy¬cling kota di tempat. Di Denver, daur ulang benar-benar biaya lebih dari pembuangan sampah ke TPA, karena untuk biaya rendah tanah di Colorado timur. Pace tahu bahwa inisiatif environ¬mental paling mungkin berhasil akan mereka yang bisa mulus imple¬mented oleh Manajer Umum dan karyawan dari 39 hotel Kimpton unik di seluruh negeri. Hal terakhir yang ia ingin lakukan adalah untuk membuat pekerjaan mereka lebih sulit dengan memberlakukan standar cookie cutter. Pada saat yang sama, ia tahu (topi daur ulang hanya 50 per¬cent dari Kimpton Hotel 'aliran limbah akan menghemat lebih dari $ 250.000 per tahun dalam biaya pembuangan limbah.