“Marketing is concerned with creati

“Marketing is concerned with creating and sustaining
mutually satisfying exchanges of value between
producer/servers and their customers. It has both
a managerial orientation and an organizational/social
function” (Varey, 2002: p. 4).

Hasil (Bahasa Indonesia) 1:

"Pemasaran yang bersangkutan dengan menciptakan dan mempertahankanpertukaran nilai antara yang memuaskanproduser/server dan pelanggan mereka. Memiliki keduanyaorientasi manajerial dan organisasi/sosialfungsi"(Varey, 2002: p. 4).